Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google and keywords with and without accents. How to approach optimization for both?
-
This is more of a problem for people optimizing for keywords in spanish, french, german and such.
It is well known that SERPs for keywords with and without accents are different. However, I haven't been able to discover how do I make the incorrectly misspelled keywords rank without messing up the site's content.
Another fact to take into account is that more than half the searches made in these languages are done without accents because, let's face it, it's just too much work.
An example of my specific problem: The misspelled keyword "cursos de ingles" is currently ranking higher than the correctly spelled keyword "cursos de inglés". However, the misspelled keyword "clases de ingles" is not ranking at all and the correctly spelled keyword "clases de inglés" is on the first page. How is this possible?
Now, how can I optimize the misspelled keywords to rank higher without misspelling the content on my site?
Thank you!
-
Hi Bibiana,
Actually, I am the competition (own the business)But hey, nothing I am telling you is a secret and there is nothing like some good competition to make me more motivated to work.
If you are interested, send me a Private Message here on SEOmoz and we can talk more. We may be able to help each other out. It we collaborated a bit it could help both of the businesses out.Saludos y que tengas un buen día.
-
Hahaha you work for the competition!
Yes, the complete site is in Spanish, however, most of my users are not searching with accents, which is the real issue here. frustrated
P.S. Saludos desde el DF
-
I also have had to deal with this in my sites. In most cases, I actually go with the norm that the language is based in. By this I mean that if the page is in English, even if I am using a Spanish or French word, I tend not to use the accent. This is primarily because based on my statistics - I have been doing multi-language SEO for my sites for over 5 years - most people do not have their keyboards configured to make accents.
So, if somebody was looking for information on:Mexico
It is much much more likely that they would put that in google instead of:
México
Most non-tech people would struggle to figure out how to put an é, ñ or a ö on U.S. keyboards.
Of course there are some places on your site that you need to put the accents, especially if it is something like language education where they expect it to be with an accent, but otherwise I do not put them. Of course, if you have your entire page translated into Spanish or French, then put the accents in the correct places because there they will be expected and the searchers will probably look using accents. As you probably know, an accent in Spanish, French, etc can change the entire meaning of a word.
I hope this helps.
P.S. Hola desde Querétaro.
-
I once tried putting the mispelled variants in the keyword meta tag but that did nothing. Maybe you should try it? But I wouldn't expect much.
Another way is to put it into your content, but letting the reader know you mispelled it on purpose. Maybe something like "we offer clases de inglés (or clases de ingles if you can't find the accent button!)".
That way they know you mispelled it on purpose, and google still finds the word on the page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you index a Google doc?
We have updated and added completely new content to our state pages. Our old state content is sitting in a our Google drive. Can I make these public to get them indexed and provide a link back to our state pages? In theory it sounds like a great link building strategy... TIA!
Intermediate & Advanced SEO | | LindsayE1 -
Is possible to submit a XML sitemap to Google without using Google Search Console?
We have a client that will not grant us access to their Google Search Console (don't ask us why). Is there anyway possible to submit a XML sitemap to Google without using GSC? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Ranking on google but not Bing?
Any reason why I could be ranking for Google but not Bing?
Intermediate & Advanced SEO | | edward-may0 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0 -
Google Ranking Generally in Germany - Keywords & Umlauts
Hi Mozzers, I was hoping i could get some advice/opinions on a website ranking problem i have been working on, in particular one of the pages. This is our German language website which is hosted from Germany and a flaunt German speaking member of staff from our German office moderates the text content of the website for us.Our website seems to get good traffic ,visitor navigation and conversions. One of the keywords i focus building around is Schallpegelmessgerät which is one way of basically saying Sound level meter in German. The keyword uses an umlaut which i cannot use in the URL, but google is picking up and putting into the snippets, but apart from that our on-page optimization is good according to the moz tool. I have been trying to improve our content and we post many blog articles around the topic/keyword but google.de seems to choose not to even display this on the first couple of pages and sometimes ranks our blog articles around the third page. We are even been outranked by some low quality cheap online shop websites some of which with low quality content and low page and domain authorities. I had accepted this but after looking at bing.de and doing a search i find our page in the top 5 results, i understand that google and bing's algorhythms are different but just struggling to get my head around it all. Here is our website & page - http://www.cirrusresearch.de/produkte/schallpegelmessgerat/ Any advice on this situation would be greatly appreciated, thank you very much for reading this James
Intermediate & Advanced SEO | | Antony_Towle0 -
Buying a domain banned by google
Hi , I came across a super domain for my business but found out that it was a great domain with 100s of link backs but is now banned by Google search engine meaning Google does not index content from that domain. Since the domains linkbacks are from my domin does it make sense to but that domain and redirect those link backs to another (301) and hope that the new domain gets some juice ... I know it is sounding crazy and may not be the best thing to do ethically but still wanted to check if its possible to get some juice.. Rgds Avinash
Intermediate & Advanced SEO | | Avinashmb0 -
Multiple Authors Google + Authorship
Hello, I took a look through past questions but can't seem to find a definitive answer on setting up Google + Authorship credit (for multiple authors) using a Wordpress blog. Has anyone had experience setting this up? Or could you recommend solid reading/research? I took a look at a couple of Wordpress plug in's but just found them very confusing (so did our IT contact who will ultimately be setting up code for this.) Any direction or advice is appreciated.
Intermediate & Advanced SEO | | SEOSponge0