Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it negative to put a backlink into the footer's website of our clients ?
-
Hello there !
Everything is in the subject of this post but here is the context : we are a web agency and we, among others, build websites for our clients (most of them are shops). Until now, we put a link in their footer, like "developped by MyWebShop".
But we don't know if it is bad or not. With only one website we can have like hundred of backlinks at once, but is it good for SEO or not ? Will Google penalize us thinking that is blackhat practices ? Is it better to put our link in the "legal notices" or "disclaimer" part of the websites ?
What is the best practice for a lasting SEO ?
I hope you understand my question,
Thnak you in advance !
-
I asked a similar question to this here http://www.seomoz.org/q/site-wide-footer-links-or-single-website-credits-page and it has possibly useful answers. I'd be interested to hear your views on whether to: A) create site-wide footer links on all pages of my client sites (varying anchor) B) just create a "Website Credits" page and include this inthe sitemap C) create site wide footer links to the website credits page, and link from this back to my site I look forward to hearing your views...
-
I'm actually not sure I agree. From a theoretical, PageRank-passing perspective, sitewide links are better. From a penalty/risk perspective, 1000s of sitewide links can lead to a ton of links coming from very few unique domains, which can start to look suspicious. I actually think you might see less devaluation by limiting the footer links to a couple of strong pages on each client site.
-
Practically, I think Julie is right, but I have seen heavy devaluation of these footer links in the past year or two. They'll still count for something, but not a lot. The only warning I'd add is that I wouldn't create a situation where these are your ONLY links. You could risk looking like a link farm and even a potential penalty at that point. These easy links should be only one part of your link-building strategy.
I'd also highly encourage diversity. Mix up the anchor text, as long as it's relevant, and maybe even put the link different places. If you can get contextual links somehow (not footers or sidebars), that's a huge plus. The more you can mix it up, the better.
-
From a pure SEO perspective, it's better to have the link in the footer appearing on each page.
-
Speaking personally I'm not in favor of it but more from an appearance perspective. I've seen a lot of cases where this is abused by smaller operations who aren't taking their customer's overall outbound link profiles into account. We've inherited projects where the previous designer put about 100 words into the META author tag spamming his keywords, and then in addition put at least a paragraph of ALT text on his footer link. The client didn't even know it was there, or what it necessarily meant.
I also think it detracts from the appearance/professionalism of larger clients sites. I think personally I'm moving towards either very subtle and small center-footer links, with the full knowledge of the client, or a paragraph and link on the About US/Partners page. Note this is my opinion on what we're doing and not meant as an indictment of anyone else's practices.
-
Thanks for your "enlightenment"
I wonder if it wouldn't be better (on the pure seo perspective) to only put a link on the credit page for exemple ?
-
This is standard practice of almost all web design agencies. Giant blog platforms like Wordpress and Blogger also put in a credit link by default. The presence of a credit link like you described the footer will not hurt you in any way.
There is some debate about whether or not it will help you at all (I think it will -- footer links are greatly discounted, but still seem to count for something) but it won't hurt, and it makes sense from a branding/advertising perspective.
-
I know with Panda 3.3 update this past week, there has been some change to the way Google interprets back links. So, I'll be curious what the opinions of other people would be. Personally, I wouldn't put a link in the footer of client sites........just my opinion.....
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do content copycats (plagiarism) hurt original website rankings?
Hi all, Found some websites stolen our content and using the same sentences in their website pages. Does this content hurt our website rankings? Their DA is low, still we are worried about the damage about this plagiarism. Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Excluding Googlebot From AB Test - Acceptable Sample Size To Negate Cloaking Risk?
My company uses a proprietary AB testing platform. We are testing out an entirely new experience on our product pages, but it is not optimized for SEO. The testing framework will not show the challenger recipe to search bots. With that being said, to avoid any risks of cloaking, what is an acceptable sample size (or percentage) of traffic to funnel into this test?
White Hat / Black Hat SEO | | edmundsseo0 -
Duplicate product content - from a manufacturer website, to retailers
Hi Mozzers, We're working on a website for a manufacturer who allows retailers to reuse their product information. Now, this of course raises the issue of duplicate content. The manufacturer is the content owner and originator, but retailers will copy the information for their own site and not link back (permitted by the manufacturer) - the only reference to the manufacturer will be the brand name citation on the retailer website. How would you deal with the duplicate content issues that this may cause. Especially considering the domain authority for a lot of the retailer websites is better than the manufacturer site? Thanks!!
White Hat / Black Hat SEO | | A_Q0 -
Ever seen this tactic when trying to get rid of bad backlinks?
I'm trying to get rid of a Google penalty, but one of the URLS is particularly bizarre. Here's the penalized site: http://www.travelexinsurance.com. One of the external links Google cited as not being natural that links to the penalized site is: http://content.onlineagency.com/index.aspx?site=6599&tide=769006&last=3111516 In the backlink profile of the penalized site, there are about 100 different backlinks pointing to www.travelexinsurance.com from content.onlineagency.com/... So when I visit http://content.onlineagency.com/index.aspx?site=6599&tide=769006&last=3111516 it actually is displaying content from http://www.starmandstravel.com/787115_6599.htm, which you can see after clicking the "Home" button. That company is a legit travel agency who I assume knows nothing about content.onlineagency.com and is not involved in whatever is going on. And that's the case for every link from content.onlineagency.com. So I'm just wondering if someone can help me understand what sort of tactic content.onlineagency.com is using. One of my predecessors I fear used some black hat tactics. I'm wondering if this is a remnant of that effort.
White Hat / Black Hat SEO | | Patrick_G0 -
Why website isn't showing on results?
Hello Moz! Just got a quick question - we have a clientcalled and for some reason they just aren't showing up in the search results. It's not a new domain and hasn't been penalised (or has reason for penalty). All the content is fresh and has no bad back links to the site. It is a new website and has been indexed by Google but for even for branded search terms, it just doesn't show up anywhere on page 1 (i think page 4). Any help or advise is great appreciated is it's doing my head in. We are using www.google.com.au. Kindest Regards
White Hat / Black Hat SEO | | kymodo0 -
Footer Link in International Parent Company Websites Causing Penalty?
Still waiting to look at the analytics for the timeframe, but we do know that the top keyword dropped on or about April 23, 2012 from the #1 ranking in Google - something they had held for years, and traffic dropped over 15% that month and further slips since. Just looked at Google Webmaster Tools and see over 2.3MM backlinks from "sister" compainies from their footers. One has over 700,000, the rest about 50,000 on average and all going to the home page, and all using the same anchor text, which is both a branded keyword, as well as a generic keyword, the same one they ranked #1 for. They are all "nofollows" but we are trying to confirm if the nofollow was before or after they got hit, but regardless, Google has found them. To also add, most of sites are from their international sites, so .de, .pl, .es, .nl and other Eurpean country extensions. Of course based on this, I would assume the footer links and timing, was result of the Penguin update and spam. The one issue, is that the other US "sister" companies listed in the same footer, did not see a drop, in fact some had increase traffic. And one of them has the same issue with the brand name, where it is both a brand name and a generic keyword. The only note that I will make about any of the other domains is that they do not drive the traffic this one used to. There is at least a 100,000+ visitor difference among the main site, and this additional sister sites also listed in the footer. I think I'm on the right track with the footer links, even though the other sites that have the same footer links do not seem to be suffering as much, but wanted to see if anyone else had a different opinion or theory. Thanks!
White Hat / Black Hat SEO | | LeverSEO
Jen Davis0 -
Are expired domains for Godaddy backlinks already reset by googel ?
When does Google actual reset backlinks to a domain. If i am buying expired domains from godaddy action for linking purpose am i wasting my time.Also if that the case whats the point of buying expired domains with many links pointing to them. If the backlinks to the expired domain still show up under my Google webmaster tool window does that mean Google counts that link?
White Hat / Black Hat SEO | | Ryguy870 -
Article submission, and how to build backlinks for Ecommerce? [HELP]
Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
White Hat / Black Hat SEO | | InkCartridgesFast1