• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Social Media
        4. Myth or Fact: Social Media Dashboards Bad for SEO?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Myth or Fact: Social Media Dashboards Bad for SEO?

        Social Media
        4
        9
        4399
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • 406lucy
          406lucy last edited by

          I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard  that  HootSuite may impact SEO in a negative way.

          Is this truth or bull? If it i true, how so, specifically?  And can anything be done to mitigate the negative SEO factors?

          Also, does anyone prefer another dashboard over HootSuite?

          Thanks in advance for your inputs!

          1 Reply Last reply Reply Quote 0
          • 406lucy
            406lucy @ThompsonPaul last edited by

            @ThompsonPaul: I'd welcome additional input...here is the scenario:

            We're a 2-man agency, so there really only needs to be one user for the dashboard. The goal is creating an active Facebook/Twitter presence with minimum time commitment, for 3 or 4 small  clients - these are local, independently owned businesses with small budgets.

            My goal was is to re-purpose newsletter & blog content as pre-scheduled Facebook & Twitter updates in order to be able to "set it & forget it".

            These clients don't necessarily view Social as a priority - but as we are creating blog/newsletter content for them anyway, I thought it would be good practice to re-use the content on other platforms, to keep Facebook / Twitter from being completely overlooked.

            In terms of the degree of importance placed on analytics - I think if it could be demonstrated that Social is driving traffic to their websites, we would be able to persuade these clients to allocate more budget to social. Each of these clients does use GA.

            1 Reply Last reply Reply Quote 0
            • ThompsonPaul
              ThompsonPaul @406lucy last edited by

              Most welcome, Lucy. I've also used a number of different dashboards - if you can describe the highest-priority things you want to be able to do with your dashboard, I may be able to make a suggestion or two.

              eg how many and what types of accounts? Are Analytics and tracking important? Do multiple team members need to collaborate/manage the same accounts?

              Paul

              406lucy 1 Reply Last reply Reply Quote 1
              • 406lucy
                406lucy last edited by

                @ThompsonPaul - Thanks very much for this well-crafted reply - greatly appreciated.

                ThompsonPaul 1 Reply Last reply Reply Quote 0
                • ThompsonPaul
                  ThompsonPaul last edited by

                  There is only one way the use of Hootsuite could negatively affect SEO - if you choose the ow.li URL shortener as your default instead of the default ow.ly version (in the setup section).

                  The ow.li version is using 302 redirects instead of 301s which is a no-no for SEO.

                  Otherwise, since the dashboard is only posting contents to Twitter/Facebook and not your website, there's no possibility for harm.

                  HOWEVER!!! Using Hootsuite (or any 3rd-party tool) to post to Facebook can definitely cause user-engagement problems. Any update posted to Facebook using a 3rd-party tool (like a dashboard) automatically has a harder time earning views by your followers. Facebook's Edgerank algorithm is what determines how many of your followers might see your post, and posts by 3rd party tools always have a lower Edgerank.

                  So for all important Facebook posts, it is best to submit them using Facebook's own site or their mobile app rather than Hootsuite. (You can now pre-schedule posts from within Facebook itself, so this helps alleviate one of the reasons why most people used 3rd-party tools) In fact, I still believe it's better to make all Facebook updates directly.

                  Paul

                  1 Reply Last reply Reply Quote 5
                  • Michael-Goode
                    Michael-Goode last edited by

                    Hi Lucy,

                    Like-wise as Robert, I myself have used hootsuite before for several social media complaints. Besides a huge outage at an important time, I didn't really mind using the service (took a small while getting used to it, that's all).

                    I suggest you read http://www.seomoz.org/blog/url-shortener-owl-li-indexed-in-google (was released today, excellent timing) as well, which actually talks about using one of the URL shorteners provided by Hootsuite.

                    Best of luck.

                    1 Reply Last reply Reply Quote 2
                    • RobertMackey
                      RobertMackey @406lucy last edited by

                      Well to be honest lucy i havent at all, not to say hootsuite put me off but its the formula 1 of interfaces so i said to myself "this may not be for me" lets not try and over complicate things and just do it manually.

                      I might have a look at sproutsocial all right now that you mentioned it but i dont know how it can get any better with my 17" screen (clutter)

                      It may or may not, i,ll keep u posted 😛

                      1 Reply Last reply Reply Quote 1
                      • 406lucy
                        406lucy @RobertMackey last edited by

                        Thanks for that input.

                        Have you used other dashboards with better interfaces? I am also looking into SproutSocial as an alternative & wonder if they have a better user experience.

                        RobertMackey 1 Reply Last reply Reply Quote 0
                        • RobertMackey
                          RobertMackey last edited by

                          I have used hootsuite and all though it has some great features, its not something i enjoy using because of the cluttered interface.. The only good thing i can think of is that you dont have to login to multiple accounts and simple click between projects, ultra quick.

                          I'm thinking its bull, i have not heard anything at all concerning seo that may impact on social media projects at all

                          406lucy 1 Reply Last reply Reply Quote 2
                          • 1 / 1
                          • First post
                            Last post

                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • DmitriiK

                            Links to Social Media accounts, rel=nofollow/follow and rel=me

                            Hi guys, I just saw this rel="me" attribute and I can't find any reputable recent (within last year) information. I never heard of this and wonder if it's any beneficial in any way. At the same time, should I use nofollow or follow on links from website to social accounts? I've heard different opinions but, again, no recent relevant and trustworthy information. Please, kick me into right direction. However, when kicking, please give me some proof, rather than thoughts 🙂 Thanks!

                            Social Media | | DmitriiK
                            0
                          • garrettkite

                            How relevant is social bookmarking for SEO today?

                            I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?

                            Social Media | | garrettkite
                            0
                          • netlover

                            Hootsuite Vs Sprout Social for social media management

                            Can you please tell me if hoot suite or sprout social is a better option when it comes ot managing social media? Corn

                            Social Media | | netlover
                            0
                          • wadap

                            Where to find good SEO freelancers?

                            Can anyone recommend any good SEO freelancers for on-site and off-site SEO work on a monthly basis? On sites like elance, freelancer, etc. it's basicly impossible to find any good services due to so many bad "companies"  offering all the same thing.

                            Social Media | | wadap
                            0
                          • JCunningham

                            Deleting Poor Performing Social Media Accounts for Businesses?

                            I'm the Internet Marketing Manager for an ad agency and in charge of not only our social media and SEO but advising and hooking up clients with successful campaigns. I've taken the liberty of signing us up for almost every major social media account. Some are very successful (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Vimeo is ok (we use it over YouTube), Vine is picking up) and others are very not doing well (Flickr, Foursquare, YouTube really is low, Google+ is very mediocre).  I’ve been wondering if it would be more beneficial to just delete certain accounts.  I think I need to keep Google+ (Google values it and we are not doing terribly on it) but all the others listed in the bad column I think are really cancerous to our SEO (and make us look bad b/c we are doing poorly on them) but I really don’t know.  I used them kind of to see if they would work for us and to demonstrate that we knew what we were doing in these social networks, but I think they may be doing us more harm than good both from a PR standpoint and SEO.  Doesn't it hurt your website for Google to see poor performing social media accounts, just as the opposite would be true (good sm accounts and mention/activity would give you klout & SEO...)? What do you think? I'm no novice but no master either.  Love this forum.  Thanks in advance.

                            Social Media | | JCunningham
                            0
                          • SEOmoxy

                            Do social signals pass through a 301 redirect?

                            Does value from social signals have the ability to pass through a 301 redirect?

                            Social Media | | SEOmoxy
                            0
                          • brianspatterson

                            Social Media Approaches for a Pest Control Company

                            Hi Everyone, I am working with a pest control company that is looking to branch out into social media.  Their primary goal is to connect with their existing customers to improve retention.  The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis?  Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement?  Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans.  You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call.  Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.

                            Social Media | | brianspatterson
                            2
                          • MarieHaynes

                            Is there any SEO benefit to hosting your Facebook photos on your own site?

                            I will often post photos that I have taken to my Facebook page (either personal or my fan page).  Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook.  That way any of the likes would be counted towards my site. What do you guys think?

                            Social Media | | MarieHaynes
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          • Digital Marketers
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.