• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Help! My Domain Authority keeps dropping! What do I do?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Help! My Domain Authority keeps dropping! What do I do?

        Intermediate & Advanced SEO
        5
        12
        6556
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • KristyO
          KristyO last edited by

          Hey!

          I just noticed my Domain Authority keeps dropping? What's happening? What do I do to get it better. I'm scared and dont know the next move to make to get this site better. Help please!

          Thanks!

          http://www.moondoggieinc.com

          Kristy O

          1 Reply Last reply Reply Quote 2
          • CodyWheeler
            CodyWheeler @KristyO last edited by

            If you're just getting started, I'd recommend the Beginner's Guide - http://www.seomoz.org/beginners-guide-to-seo

            Also - You'll want to make sure you've 301 redirected all of your pre-existing .asp URLs to your new .php URLs. You'll lose all of your incoming links with the URL changes unless you are using an extensionless structure.

            1 Reply Last reply Reply Quote 0
            • KristyO
              KristyO @KristyO last edited by

              Haha many moons?

              I dig the SEO stuff so far, gonna stay with it for sure. But my home still lies in Adobe Suite I think.

              1 Reply Last reply Reply Quote 0
              • KristyO
                KristyO @fenwaymedia last edited by

                Thanks!

                Ya, it's been 2 since I got the site in May.

                I'll be starting to go over the Open Site Explorer stuff now. I have a feeling stuff that was done before is showing up for me now.

                Thanks again!

                1 Reply Last reply Reply Quote 0
                • mrdavidingram
                  mrdavidingram @KristyO last edited by

                  That's how I got started many moons ago.

                  1 Reply Last reply Reply Quote 0
                  • KristyO
                    KristyO @CodyWheeler last edited by

                    Yes, I was on the webinar too 🙂 Lots of helpful info, wish I could implement all of it.

                    Thank you for your help! I've been changing parts of the site a lot lately... I completely redesigned the site from asp to php this past may, and have taken it completely over since. So I'm really trying to figure out what's lingering from before and what I can do to make it better. I'm just starting in the SEO world, from a designer background 🙂

                    mrdavidingram KristyO CodyWheeler 3 Replies Last reply Reply Quote 0
                    • mrdavidingram
                      mrdavidingram @KristyO last edited by

                      You're welcome Kristy, I'll have my fingers crossed that you see a nice jump up next month 🙂

                      Anything I can ever help with just give me a shout on here, or tweet me @mrdavidingram

                      David

                      1 Reply Last reply Reply Quote 0
                      • KristyO
                        KristyO @mrdavidingram last edited by

                        Thank you!

                        mrdavidingram 1 Reply Last reply Reply Quote 0
                        • gtrotter666
                          gtrotter666 last edited by

                          I'm not sure you really have any sort of problem at all.  Unless you have seen a fall in traffic/ranking etc then I wouldn't worry.  DA calculations seem to lag what Google is doing anyway, so if you have not suffered in terms of traffic/ranking then I wouldn't worry at all.

                          DA is just an indicative metric about your domain, the end goal is conversions, so worry about it if those are hit but otherwise - stay calm and carry on (I should get that on a T-Shirt or something!) 🙂

                          Gary

                          1 Reply Last reply Reply Quote 1
                          • fenwaymedia
                            fenwaymedia last edited by

                            Hi Kristy,

                            The first thing I would do would use the tool here called Open Site Explorer and or use link:yourdomain.com to check all the sites linking to your site. loosing domain authority could be for a number of different issues but one could be some bad or non relevant links linking to your site. I would also use Google webmaster tools just to check the general health of your site and request a SEOmoz Crawl of your site. All of this data combined will give you a good starting point to what might be going wrong. I see you have a google page rank of 2 at the moment, what was it before?

                            Hope this helps.

                            Kindest Regards,

                            Craig

                            KristyO 1 Reply Last reply Reply Quote 1
                            • CodyWheeler
                              CodyWheeler last edited by

                              First - stay calm. Is your traffic noticeably dropping? Have you been penalized in any way in the SERPs? If not, you might just be experiencing regular fluctuations and have nothing to worry about. Look at that first.

                              Next, I'm assuming you have a Pro campaign set up.

                              The first course of action there would be to analyze your warnings, errors and notifications to minimize those. Fix the low-hanging fruit there and move on. Next, make sure you're following proper on-page SEO architecture throughout your site. Proper titles, H1s, interlinking, hierarchy, sitemapping, etc.

                              Now analyze your link profile. Do you have a lot of low quality links? If so, you may need to do some cleanup.

                              Additionally, you're in an e-commerce sector, so you may also want to check out the most recent Pro webinar - http://www.seomoz.org/webinars/ecommerce-seo-fix-and-avoid-common-issues

                              There are a number of things that can contribute to this. Without more information, all I can tell you is to start with the basics and move up. Have you made any significant changes lately?

                              KristyO 1 Reply Last reply Reply Quote 1
                              • mrdavidingram
                                mrdavidingram last edited by

                                Hi Kristy,

                                The first thing to say is that Domain Authority is a third party metric, so unless you have seen a drop in your traffic then there should be no need for immediate alarm. Although DA correlates with successful rankings, there is still no guarantee that a change in DA will effect your rankings in any way.

                                The solution for your issue might be quite simple. In last months update the number of links in the index was around 50% smaller than the previous update. This meant that a lot of links that where contributing towards your DA score are no longer in SeoMoz's index, and can therefore not contribute towards your DA score.

                                In no way does this mean that these links are no longer in Google, as the Google index and the Mozscape index are two entirely separate entities and are in no way connected.

                                After this month's update, it has been noted that the index is even smaller than last month (albeit by a much smaller margin). If you read the Q&A entries following last month’s update you'll see lots of people asking the same question, and it was confirmed that the drop in DA was due to the smaller index.

                                I expect we'll see the same over the next week.

                                Personally, I saw my clients DA drop by an average of 3-4 points.

                                If your drop in score correlates with this pattern, then you have nothing to worry about at all. Especially if your traffic hasn't been effected.

                                Here are the details of the smaller update from last month:

                                http://www.seomoz.org/blog/july-mozscape-update

                                And here are this month’s details:

                                http://www.seomoz.org/blog/august-mozscape-update

                                If your drop in score doesn't coincide with this, then it most likely means that you've lost one/some links that were contributing to your overall Domain Authority score. You can get to the bottom of this by using the historical link date in Majestic to figure out what links where lost, and when.

                                If this is the case then you can either try and rebuild the lost links, or create some new ones. Or ideally, both!

                                Best of luck.

                                David

                                KristyO 1 Reply Last reply Reply Quote 3
                                • 1 / 1
                                • First post
                                  Last post

                                Browse Questions

                                Explore more categories

                                • Moz Tools

                                  Chat with the community about the Moz tools.

                                • SEO Tactics

                                  Discuss the SEO process with fellow marketers

                                • Community

                                  Discuss industry events, jobs, and news!

                                • Digital Marketing

                                  Chat about tactics outside of SEO

                                • Research & Trends

                                  Dive into research and trends in the search industry.

                                • Support

                                  Connect on product support and feature requests.

                                • See all categories

                                Related Questions

                                • anagentile

                                  Redirection of 100 domain to Main domain affects SEO?

                                  domain seo redirecting domain

                                  Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!

                                  Intermediate & Advanced SEO | | anagentile
                                  0
                                • jgoehring-troy

                                  Is domain authority lost if you create a 301 redirect but mark it as noindex, nofollow?

                                  Hi everyone, Our company sells products in various divisions. While we've been selling Product A and Product B under our original brand, we've recently created a new division with a new domain to focus on a Product B. The new domain has virtually no domain authority (3) while the original domain has some (37). We want customers to arrive on the new domain when they search for key search terms related to Product B instead of the pages that previously existed on our main website. If we create 301 redirects for the pages and content on the main site and add noindex, nofollow tags, will we lose the domain authority that we have from our original domain because the pages now have the noindex, nofollow tags? I read a few blog posts from Moz that said there isn't any domain authority lost with 301 redirects but I'm not sure if that is true if the pages are noindex, nonofollow.   Do you follow?  🙂 Apologies for the lengthy post. Love this community and the great Moz team. Thanks, Joe

                                  Intermediate & Advanced SEO | | jgoehring-troy
                                  0
                                • Fulanito

                                  Move domain to new domain, for how much time should I keep forwarding?

                                  I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!

                                  Intermediate & Advanced SEO | | Fulanito
                                  1
                                • Agguk

                                  Backlinks from old domain

                                  Hi, We have gone through a change of company brand name including a new domain name.
                                  We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!

                                  Intermediate & Advanced SEO | | Agguk
                                  0
                                • Locals

                                  Primary Domain or Redirect?

                                  We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.

                                  Intermediate & Advanced SEO | | Locals
                                  0
                                • SeoSheikh

                                  Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?

                                  I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex

                                  Intermediate & Advanced SEO | | SeoSheikh
                                  0
                                • essdee

                                  Merging Domains... Sub-domains, Directories or Seperate Sites?

                                  Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.

                                  Intermediate & Advanced SEO | | essdee
                                  0
                                • hellemans

                                  Buying a banned domain

                                  Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans

                                  Intermediate & Advanced SEO | | hellemans
                                  0

                                Get started with Moz Pro!

                                Unlock the power of advanced SEO tools and data-driven insights.

                                Start my free trial
                                Products
                                • Moz Pro
                                • Moz Local
                                • Moz API
                                • Moz Data
                                • STAT
                                • Product Updates
                                Moz Solutions
                                • SMB Solutions
                                • Agency Solutions
                                • Enterprise Solutions
                                • Digital Marketers
                                Free SEO Tools
                                • Domain Authority Checker
                                • Link Explorer
                                • Keyword Explorer
                                • Competitive Research
                                • Brand Authority Checker
                                • Local Citation Checker
                                • MozBar Extension
                                • MozCast
                                Resources
                                • Blog
                                • SEO Learning Center
                                • Help Hub
                                • Beginner's Guide to SEO
                                • How-to Guides
                                • Moz Academy
                                • API Docs
                                About Moz
                                • About
                                • Team
                                • Careers
                                • Contact
                                Why Moz
                                • Case Studies
                                • Testimonials
                                Get Involved
                                • Become an Affiliate
                                • MozCon
                                • Webinars
                                • Practical Marketer Series
                                • MozPod
                                Connect with us

                                Contact the Help team

                                Join our newsletter
                                Moz logo
                                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                • Accessibility
                                • Terms of Use
                                • Privacy

                                Looks like your connection to Moz was lost, please wait while we try to reconnect.