Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are the potential SEO downsides of using a service like unbounce for content pages?
-
I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages.
I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself.
Any help would be appreciated!
-
Hi,
I'm the person behind SEO at Unbounce.
There is no technical SEO drawback. Unbounce allows you to directly control all of the elements of your on-page SEO. You can even employ rel="canonical" if you are so inclined to indicate which variation Google should pay the most attention to.
If you have any questions feel free to contact me: [email protected]
-
Hi Ben,
Thanks for the answer! Sorry if I wasn't clear in my original question, but we are actually using Unbounce for PPC testing already.
The pages that we are planning on creating are not necessarily landing pages. It's just much faster for us to create pages/content on Unbounce at the moment than it is creating actual pages on our site. (That way non-devs can work and create new pages as well.)
In your opinion would there be any major downsides to creating some page on unbounce? Obviously it's not ideal, but if there are no major issues we might use their service albeit temporarily.
Thanks!
Seiya
-
That's some solid advice right there.
-
This process may lend itself to PPC a bit more than SEO. When split testing you will need to be aware of duplicate content, and considering that your ultimate goal is to figure out which landing pages are more effective, you will end up removing some of the pages anyway. On a large scale this isn't going to be as effective.
I would consider running a PPC account to test these pages and not have them indexed. Then, once you have a landing page that performs well, create it on the site and promote it with SEO.
-
Seiyav-
If you are looking for a simple and easy solution to start taking advantage of AB testing and getting landing pages created quickly without waiting for a developer, it is a very cost effective model. You can generate landing pages quickly and easily without developers.....you can set up testing easily and the system will provide you metrics to measure the results without a lot of in-depth thought.
There really are no downsides other than the cost.....
We have found with larger clients as they generate some expertise and some clarity regarding which landing pages are working better, then they start to bring it inside to generate more control, save money and become more knowledgable about AB testing and development of landing pages. But unbounce is a great step in that process.
Good luck. Hope it helps..
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content Issues on Product Pages
Hi guys Just keen to gauge your opinion on a quandary that has been bugging me for a while now. I work on an ecommerce website that sells around 20,000 products. A lot of the product SKUs are exactly the same in terms of how they work and what they offer the customer. Often it is 1 variable that changes. For example, the product may be available in 200 different sizes and 2 colours (therefore 400 SKUs available to purchase). Theese SKUs have been uploaded to the website as individual entires so that the customer can purchase them, with the only difference between the listings likely to be key signifiers such as colour, size, price, part number etc. Moz has flagged these pages up as duplicate content. Now I have worked on websites long enough now to know that duplicate content is never good from an SEO perspective, but I am struggling to work out an effective way in which I can display such a large number of almost identical products without falling foul of the duplicate content issue. If you wouldnt mind sharing any ideas or approaches that have been taken by you guys that would be great!
Technical SEO | | DHS_SH0 -
Is it possible to change a sitelink title by off page SEO?
Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre
Technical SEO | | DDL0 -
How to prevent duplicate content at a calendar page
Hi, I've a calender page which changes every day. The main url is
Technical SEO | | GeorgFranz
/calendar For every day, there is another url: /calendar/2012/09/12
/calendar/2012/09/13
/calendar/2012/09/14 So, if the 13th september arrives, the content of the page
/calendar/2012/09/13
will be shown at
/calendar So, it's duplicate content. What to do in this situation? a) Redirect from /calendar to /calendar/2012/09/13 with 301? (but the redirect changes the day after to /calendar/2012/09/14) b) Redirect from /calendar to /calendar/2012/09/13 with 302 (but I will loose the link juice of /calendar?) c) Add a canonical tag at /calendar (which leads to /calendar/2012/09/13) - but I will loose the power of /calendar (?) - and it will change every day... Any ideas or other suggestions? Best wishes, Georg.0 -
We have set up 301 redirects for pages from an old domain, but they aren't working and we are having duplicate content problems - Can you help?
We have several old domains. One is http://www.ccisound.com - Our "real" site is http://www.ccisolutions.com The 301 redirect from the old domain to the new domain works. However, the 301-redirects for interior pages, like: http://www.ccisolund.com/StoreFront/category/cd-duplicators do not work. This URL should redirect to http://www.ccisolutions.com/StoreFront/category/cd-duplicators but as you can see it does not. Our IT director supplied me with this code from the HT Access file in hopes that someone can help point us in the right direction and suggest how we might fix the problem: RewriteCond%{HTTP_HOST} ccisound.com$ [NC] RewriteRule^(.*)$ http://www.ccisolutions.com/$1 [R=301,L] Any ideas on why the 301 redirect isn't happening? Thanks all!
Technical SEO | | danatanseo0 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1 -
How Can I Block Archive Pages in Blogger when I am not using classic/default template
Hi, I am trying to block all the archive pages of my blog as Google is indexing them. This could lead to duplicate content issue. I am not using default blogger theme or classic theme and therefore, I cannot use this code therein: Please suggest me how I can instruct Google not to index archive pages of my blog? Looking for quick response.
Technical SEO | | SoftzSolutions0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0 -
How to handle sitemap with pages using query strings?
Hi, I'm working to optimize a site that currently has about 5K pages listed in the sitemap. There are not in face this many pages. Part of the problem is that one of the pages is a tool where each sort and filter button produces a query string URL. It seems to me inefficient to have so many items listed that are all really the same page. Not to mention wanting to avoid any duplicate content or low quality issues. How have you found it best to handle this? Should I just noindex each of the links? Canonical links? Should I manually remove the pages from the sitemap? Should I continue as is? Thanks a ton for any input you have!
Technical SEO | | 5225Marketing0