Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to increase your Domain Authority
-
Hi Guys,
Can someone please provide some pointers on how to best increase your Domain Authority??
Thanks
Gareth
-
Great answer - thank you justin!
-
Great thank you
-
Domain authority is one of the most difficult metrics to influence.
Good quality inbound links from sites with good domain authority and mozTrust is one of the biggest factors in increasing domain auth, therefore you should consider the following....
1. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth.
2. Ensure you are listed with the "good" directories such as DMoz, Yelp, Yahoo etc, these are no where near as powerful in terms of link juice as they once were, but you should still be on them.
3. Embark on a traditional link building strategy, but ensuring you don't build spammy links and ensure you have anchor text diversity (ie don't try and keyword stuff anchor text)
4. Use tools such as SEOmoz's newly acquired followerwonk to find influencers in your industry who are likely to be interested in your site and connect and interact with them to see if you can get them to link/retweet your content.
Of the above the biggest gain for the least amount of work is likely to be item 2, registering with directories, but sadly there is no magic bullet for increasing domain auth, but then again, if there was, everyone would be doing it!!
You may also want to check out the SEOmoz explanation of "what is domain authority?" for an indepth explanation of how domain auth is calculated.
http://www.seomoz.org/learn-seo/domain-authorityHope that helps
Justin
-
Domain authority is slightly like an average page rank on your whole site try to build up quality backlinks on pages that have a low page authority as well as continue to build domain popularity on social sites
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Page Speed is not increasing
HEY EXPERTS, My website page speed is not increasing. I used the wp rocket plugin but still, I am facing errors of Reduce unused CSS, Properly size images, and Avoid serving legacy JavaScript to modern browsers. you can see in the image Screenshot (7).png I used many plugins for speed optimization but still facing errors. I optimized the images manually by using photoshop but still, I am facing the issue of images size. After Google Core Web Vital Update my website keyword position is down due to slow speed. Please guide me on how I increase the page speed of my website https://karmanwalayfabrics.pk Thanks
Technical SEO | | frazashfaq110 -
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
Old domain to new domain
Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website. I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help
Technical SEO | | AL123al0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Beating a keyword Domain
Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.
Technical SEO | | pauledwards0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
We are working on a website that has some high-quality industry articles available on their website. For each article, there is an abstract with a link to the PDF which is hosted on the domain. We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article. Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
Technical SEO | | MattAaron0 -
How much authority does a 301 pass to a different domain?
Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.
Technical SEO | | Matthew_Edgar0