Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL Length or Exact Breadcrumb Navigation URL? What's More Important
-
Basically my question is as follows, what's better:
www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs).
or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain).
In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same.
To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure?
Please advise,
Shawn
-
The question is a great one, and the responses to it are also great, but they directly contradict each other! Could the SEOMoz staff weigh in on this one?
-
Shwan,
I have noticed that when you have a long URL structure with multiple folders, Google tends to lose "interest" in your deep pages.
Let me give you an example: If you have a domain called www.website.com and you have a category called gemstones. In gemstones, you have diamond as a subcategory and a solitaire as a page.
If you consider your homepage to have an importance of 1, you would not have a category page which also has an importance of greater than or equal to 1. So, your category page gets a page weight value...lets say 0.9. Now, your subcategory page is treated that same way and you give it a page weight of say 0.8. Now, your solitaire page gets a value less than 0.8. Now, if you cut out one or more levels in your URL, you have a better chance of assigning of a higher value to your page.
Now, coming to your question. Breadcrumbs are essentially meant to help your users navigate better. So, your website hiearchy (the folders, sub folders or categories, sub categories) should reflect in your breadcrumb.
So, keep your URLs short, but keep your breadcrumbs like your website flow.
-
In my experience, Google does not ranking lower longer URLs. I know Rand published once a correlation study that shows this, but I can show you many examples that I've used the first approach and got good rankings. Same for the second approach.
I think you should keep your website architecture solid, following the correct path and not removing one level.
Another thing is that dropping that specific level may cause you some duplicate URLs problem. You will need some database check before enable each URLs. Pay attention if you choose the second approach.
-
The url
length should not be ridiculously long, I think 255 chars in the safe limit.So long as
you keep in that it’s ok, but if you have a long bread crumb trail, your page
is probably many clicks from the home page also and this is bad.Many people
think that the problem is having pages deep in the folder structure, but it is
not, it is the amount of clicks from the home page that is the problem
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does educational organization schema interact with Google's knowledge graph?
Hi there! I was just wondering if the granular options of the Organization schema, like Educational Organization (http://schema.org/EducationalOrganization) and CollegeOrUniversity (http://schema.org/CollegeOrUniversity) schema work the same when it comes to pulling data into the knowledge graph. I've typically always used the Organization schema for customers but was wondering if there are any drawbacks for going deep into the hierarchy of schema. Cheers 😄
Intermediate & Advanced SEO | | Corbec8880 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Old URL that has been 301'd for months appearing in SERPs
We created a more keyword friendly url with dashes instead of underscores in December. That new URL is in Google's Index and has a few links to it naturally. The previous version of the URL (with underscores) continues to rear it's ugly head in the SERPs, though when you click on it you are 301'd to the new url. The 301 is implemented correctly and checked out on sites such as http://www.redirect-checker.org/index.php. Has anyone else experienced such a thing? I understand that Google can use it's discretion on pages, title tags, canonicals, etc.... But I've never witnessed them continue to show an old url that has been 301'd to a new for months after discovery or randomly.
Intermediate & Advanced SEO | | seoaustin0 -
Should I Add Location to ALL of My Client's URLs?
Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
Intermediate & Advanced SEO | | pdrama231
example.com/weddings/djs-washington-dc-md-va
example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
example.com/weddings/djs
example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!0 -
Partial Match or RegEx in Search Console's URL Parameters Tool?
So I currently have approximately 1000 of these URLs indexed, when I only want roughly 100 of them. Let's say the URL is www.example.com/page.php?par1=ABC123=&par2=DEF456=&par3=GHI789= All the indexed URLs follow that same kinda format, but I only want to index the URLs that have a par1 of ABC (but that could be ABC123 or ABC456 or whatever). Using URL Parameters tool in Search Console, I can ask Googlebot to only crawl URLs with a specific value. But is there any way to get a partial match, using regex maybe? Am I wasting my time with Search Console, and should I just disallow any page.php without par1=ABC in robots.txt?
Intermediate & Advanced SEO | | Ria_0 -
Should you allow an auto dealer's inventory to be indexed?
Due to the way most auto dealership website populate inventory pages, should you allow inventory to be indexed at all? The main benefit us more content. The problem is it creates duplicate, or near duplicate content. It also creates a ton of crawl errors since the turnover is so short and fast. I would love some help on this. Thanks!
Intermediate & Advanced SEO | | Gauge1230 -
What are Soft 404's and are they a problem
Hi, I have some old pages that were coming up in google WMT as a 404. These had links into them so i thought i'd do a 301 back to either the home page or to a relevant category or page. However these are now listed in WMT as soft 404's. I'm not sure what this means and whether google is saying it doesn't like this? Any advice welcomed.
Intermediate & Advanced SEO | | Aikijeff0 -
Soft 404's from pages blocked by robots.txt -- cause for concern?
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages). Should we be concerned? Is there anything we can do about this?
Intermediate & Advanced SEO | | nicole.healthline4