Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link Detox and Link Removal
-
I have a question about which links to remove after running a link detox from Link Research Tools.
First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them.
In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March.
So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links.
It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google.
But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links?
I'd really like to get the site ready to resubmit to google as soon as I can.
Thoughts?
-
Hi everyone,
I'm doing some bad link cleaning. And am following this nice guide: https://a-moz.groupbuyseo.org/blog/bad-backlink-analysis-using-moz-link-explorer
And there it says that "Because we aren't concerned with nofollow links, you will want to set the "follow" filter so that we only export followed links. "
So does it really mean that I don't have to worry about nofollow links, even though they would be spammy, or some weird stuff like drug perscription anchors which for sure won't help me? Or is it better to disavow those as well? (I would assume so).
-
You are totally correct, Adam
I simply use DA as a guide line for whether or not the website, as a whole, is 'OK' - not as a definitive rule. You certainly can get a spammy link from a high DA website but I haven't found that to happen very often at all. I suppose I use it in the way that I used to use toolbar PR - not as a rule, but a guide line. Thank you for your insight. Again, you are totally correct, I should not have been so vague.Cheers, and thumbs up

-
Billy gave you some good advice, but I disagree with him on one point. Domain authority doesn't necessarily have anything to do with whether a link is dangerous or not. You can get a spammy link from a domain with high authority or a great link from a lower authority domain.
You want to get rid of links that Google will view as intended primarily to manipulate search rankings instead of providing value to the user.
Some factors to consider:
- Is the link from a page or site that is relevant to mine?
- Does the link make sense for / provide value to the user?
- Does the link use my target keyword(s) as anchor text? (Too many keyword anchor texts is a problem.)
- Is the link purchased?
- Is the link near or with spammy links?
- Is the link from a low quality directory, forum signature, blog comment,
- Is the link from a page of duplicate content?
Hope that helps!
-
I would suggest taking the time to go through them. Check the domain authority and the actual content on the exact page that links to your website. Suspicious does not necessarily mean that it is a bad link - although most of them probably will be. If the page that links to you has content that is relevant to what your website is about and if the linking website has decent domain authority, I would put that link in the 'keep' pile. Even if out of the 120 you only end up with 25 links that you keep, it could make a difference in the positive.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
How long does it take Google to remove links after using disavow tool?
Hi guys, So we're currently in the process of removing some of the less useful and more suspect links from our profile, and used the Google disavow tool to do so. We uploaded the .txt file to the search console on 7th July this year, 2 months ago now, and according to our most recent site crawl, the suspect links are still showing up on our link profile. Do we have any idea how long this is roughly supposed to take? The ideas I've found online are conflicting - anything from 3-4 weeks to 6-9 months. Which is it? Is there any way of fast-tracking this process? Thanks!
Link Building | | rawdog0 -
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Asking a site to remove a "nofollow" on a link to our client
Hello, We created a good infographic for a client of ours and a large tech site (DA 86) picked up and ran a story on it. We didn't contact this company asking them to feature it, they have just picked it up through other shares around the Web. I understand that, at the end of the day, it's their prerogative whether to "nofollow" their links or not, but surely they should be giving our client some credit as they have clearly deemed the graphic newsworthy and felt that it would appeal to their readership. I've emailed said tech site, but to no avail. Does anyone have any advice on this? Or is it just a case of they can do what the heck they want? I know that our client will still benefit from the additional referral traffic, but a follow link would have been nicer! Cheers, Lewis
Link Building | | PeaSoupDigital1 -
Site Published Our Guest Post but Removed the Link Back
I recently developed a nice article for a career site and they agreed to publish it as a guest post. Once they published the article I noticed they had removed the link back to my site in the byline. What is a best way to approach this situation? Would you ask them to take down the article if they are unwilling to link back to your site?
Link Building | | Charlessipe0 -
Link Exchange
Hi everyone, I just started working for a client in a new niche. After reviewing the backlink profiles of his competitors I can see that the top sites are using a ton of link exchanges. They are from really spammy sites too. The kind that will link to anyone that provides a link back. Anyone else seeing much of this?
Link Building | | SixTwoInteractive0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0