• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. New Website Launch - Traffic Way Down

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        New Website Launch - Traffic Way Down

        Intermediate & Advanced SEO
        3
        5
        1627
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • WaySEO
          WaySEO last edited by

          We launched a new website in June. Traffic plummeted after the launch, we crept back up for a couple of months, but now we are flat, nowhere near our pre-launch traffic or previous year's traffic.

          For the past 6 months our analytics have been worrying us - Overall traffic and new visitor traffic is down over 10%,  bounce rate is up almost 35% since site launched, keywords aren't ranking where they used to, and of course, web sales are down.

          Is this supposed to happen when a new site is launched, and how long does a new this transition last?

          We have done all the technical audits, adding relevant content, we're at a loss. Any suggestions where to look next to improve traffic to pre-launch numbers?

          1 Reply Last reply Reply Quote 0
          • AdeLewis
            AdeLewis last edited by

            Hi.

            Marie is right in what she says regarding there being many possible reasons but my main guess is that you have either been hit by Panda or that your old site had better content.

            Firstly I would say that if you have had a technical site audit carried out that it was either a poor quality one or that you haven't actioned the recommendations.

            There are two full versions of your site on different domains:-

            http://www.waytekwire.com
            http://order.waytekwire.com

            These domains mirror each other exactly and both home pages are claiming to be the canonical version.

            The content is extremely thin and your site is pretty much an example of what the original penguin update was released to combat. This product for example has no description and no worthy content on the page - http://www.waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-/
            This product is not alone on your site, most of your products have no descriptions.

            Also your site is suffering from a common ecommerce issue of your products being viewable with or without a trailing slash and there is no canonical tag in the source to say which is the canonical version. i/e:-

            http://www.waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-/
            http://www.waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-

            Show the same content. in fact the same content is shown on all of these urls :-

            http://www.waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-/
            http://www.waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-
            http://waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-/
            http://waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-
            http://order.waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-/
            http://order.waytekwire.com/item/48006/LED-CLEARANCE-MARKER-1-5-

            As Marie says, there could  many possible reason for your ranking drop, my guess is that it is a combination of multiple reasons. Until you get the very basics sorted you are going to struggle in cracking this issue.

            My best advice would be to pay for a really good site audit and follow through every recommendation. Failing that, sort out your site canonicalisation issues and give every single product a good description.

            Really sorry for the bad news but hopefully it helps point you in the right direction.

            All the best.
            Ade.

            1 Reply Last reply Reply Quote 1
            • MarieHaynes
              MarieHaynes last edited by

              Sorry to hear about your traffic drop.  Unfortunately I think this type of question is too broad for you to get an answer in a forum.  There are so many possible reasons for the traffic to drop.  Here are a few:

              -The initial traffic boost could have been from the "honeymoon affect".

              -Do you have content that is taken from other sites or otherwise duplicated?  If so, then Panda could have affected you.  Have a look at your organic traffic and see if it drops on a known Panda update day.

              -If you built links with too much anchor text and from easy to get sources then Penguin could have affected you.

              -You could have issues with your server

              -You could have malware

              -You could have competitors with better SEO.

              1 Reply Last reply Reply Quote 1
              • WaySEO
                WaySEO @AdeLewis last edited by

                Thank you for responding...

                Yes, we did 301 redirects.

                Yes, we did change the content

                And yes, we switched platforms

                www.waytekwire.com

                1 Reply Last reply Reply Quote 0
                • AdeLewis
                  AdeLewis last edited by

                  Hi John,

                  First question is did you 301 redirect all of the old pages over to the new pages?

                  Did you change just the design or all of the content as well?

                  Did you switch platforms. i/e from one type of CMS to another.

                  Can you post the link to your site?

                  Cheers.

                  Ade.

                  WaySEO 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • lindsey.steinkamp

                    Why has my website been removed from Bing?

                    I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site?  Thank you!

                    Intermediate & Advanced SEO | | lindsey.steinkamp
                    0
                  • Kahuna_Charles

                    Someone redirected his website to ours

                    Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content  but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us?  Should we do something with this or leave it, as google stop encouraging to disavow low quality links.

                    Intermediate & Advanced SEO | | Kahuna_Charles
                    1
                  • bedynamic

                    SEO on dynamic website

                    Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S

                    Intermediate & Advanced SEO | | bedynamic
                    0
                  • BrandBuilder

                    New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?

                    We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.

                    Intermediate & Advanced SEO | | BrandBuilder
                    0
                  • KS__

                    How to measure traffic for a keyword

                    Sitting in Country A I want to see how much traffic a particular keyword receives in Country B. Whats the best way to do it? Also, will the search results differ if I am analyzing the above sitting in Country A viz-a-viz Country B. In other words, will the IP of the country I am making the search from play a role in the results?

                    Intermediate & Advanced SEO | | KS__
                    0
                  • blackrino

                    Credit Links on Client Websites

                    I know there have been several people who have asked this but a lot of them were back in 2012 before many of the google changes. My question is the same though. With all the changes with Google's algorithm. Is it okay to put your link on the bottom of your clients website. Like Web Design by, etc. Part of the reason is to drive traffic but also if someone is actually interested who designed the website, they will click it. But now reading about how bad links can hurt you tremendously, it makes me second guess if this is ok. My gut feeling says, no.

                    Intermediate & Advanced SEO | | blackrino
                    0
                  • steviephil

                    Best way to noindex an image?

                    Hi all, A client wanted a few pages noindexed, which was no problem using the meta robots noindex tag. However they now want associated images removed, some of which still appear on pages that they still want indexed. I added the images to their robots.txt file a few weeks ago (probably over a month ago actually) but they're all still showing when you do an image search. What's the best way to noindex them for good, and how do I go about implementing it? Many thanks, Steve

                    Intermediate & Advanced SEO | | steviephil
                    0
                  • peterwhitewebdesign

                    New Site: Use Aged Domain Name or Buy New Domain Name?

                    Hi,
                    I have the opportunity to build a new website and use a domain name that is older than 5 years or buy a new domain name. The aged domain name is a .net and includes a keyword.
                    The new domain would include the same keyword as well as the U.S. state abbreviation. Which one would you use and why? Thanks for your help!

                    Intermediate & Advanced SEO | | peterwhitewebdesign
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.