• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Ecommerce website: Product page setup & SKU's

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Ecommerce website: Product page setup & SKU's

        Technical SEO
        2
        9
        2448
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • DHS_SH
          DHS_SH last edited by

          I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience.

          This is where my head starts to hurt!

          Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size).

          My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this:

          a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page.

          b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right.

          Would I need to set up a canonical links for each SKU that point to the top level product page?

          I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. .

          Any other tips on how to do this or examples of good e-commerce websites that use product SKus well?

          Kind regards

          Tom

          1 Reply Last reply Reply Quote 0
          • Keszi
            Keszi @DHS_SH last edited by

            Ah cool! 🙂 I am glad it has worked out.

            1 Reply Last reply Reply Quote 0
            • DHS_SH
              DHS_SH @DHS_SH last edited by

              Thanks Istvan.

              I've just spoken to Google help via their online Adwords Chat function (good tip there!) and they have provided me with information about setting up your products so that the SKUs are displayed depending on the terms the searcher uses:

              http://support.google.com/merchants/bin/answer.py?hl=en&answer=188494#other

              For reference, you basically tag your 1 product page up and tell in the data feed within Google Merchant - this will in turn tell Google which variant URL to show to the browser based on things such as size, colour, weight etc. et.c

              1 Reply Last reply Reply Quote 0
              • Keszi
                Keszi @DHS_SH last edited by

                I am not 100% sure, but I think with this case you could only use the product page itself.

                I need to digg into this a littlebit more before giving you an accurate answer.

                1 Reply Last reply Reply Quote 0
                • DHS_SH
                  DHS_SH @DHS_SH last edited by

                  1 follow up question....do you know how this would work with regards to Google Shopping / Base?

                  If I followed the approach you have suggested would I be able to add each SKU as an individual item within Google shopping (ie. large red t-shirt,  medium red t-shirt, yellow medium t-shirt etc.) or would I only be able to promote the product page itself (containing all 24 SKUs - for example)?

                  1 Reply Last reply Reply Quote 0
                  • DHS_SH
                    DHS_SH @DHS_SH last edited by

                    Ok great - thanks for the great advice!

                    1 Reply Last reply Reply Quote 0
                    • Keszi
                      Keszi @DHS_SH last edited by

                      Hi Tom,

                      I would only change the picture and the price (if applicable). The text could also change is some proportion (for example the size description, color description, etc).

                      Gr.,

                      Istvan

                      1 Reply Last reply Reply Quote 0
                      • DHS_SH
                        DHS_SH @Keszi last edited by

                        Thanks Istvan - so what would the customer be looking at when they view the SKU URL?

                        Is the image & text completely different or would you just change the picture & price (if applicable)...hope my question makes sense!

                        Keszi DHS_SH 6 Replies Last reply Reply Quote 0
                        • Keszi
                          Keszi last edited by

                          Hi Tom,

                          What I would do is that I would use the same url and different parameter for the SKU-s.

                          I will point out an example:

                          www.example.com/cat/t-shirt.html?sku=skunumber

                          on the product page you would have a canonical link to: www.example.com/cat/t-shirt.html

                          I hope that helped,

                          Istvan

                          DHS_SH 1 Reply Last reply Reply Quote 0
                          • 1 / 1
                          • First post
                            Last post

                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • frazashfaq11

                            My Website Page Speed is not increasing

                            HEY EXPERTS, My website page speed is not increasing. I used the wp rocket plugin but still, I am facing errors of Reduce unused CSS, Properly size images, and Avoid serving legacy JavaScript to modern browsers. you can see in the image Screenshot (7).png I used many plugins for speed optimization but still facing errors. I optimized the images manually by using photoshop but still, I am facing the issue of images size. After Google Core Web Vital Update my website keyword position is down due to slow speed. Please guide me on how I increase the page speed of my website https://karmanwalayfabrics.pk Thanks

                            Technical SEO | | frazashfaq11
                            0
                          • znotes

                            What's the best way to test Angular JS heavy page for SEO?

                            Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!

                            Technical SEO | | znotes
                            0
                          • RodneyRiley

                            What's the best way to handle product filter URLs?

                            I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=

                            Technical SEO | | RodneyRiley
                            0
                          • Digital-Murph

                            Spam URL'S in search results

                            We built a new website for a client. When I do 'site:clientswebsite.com' in Google it shows some of the real, recently submitted pages. But it also shows many pages of spam url results, like this 'clientswebsite.com/gockumamaso/22753.htm' - all of which then go to the sites 404 page. They have page titles and meta descriptions in Chinese or Japanese too. Some of the urls are of real pages, and link to the correct page, despite having the same Chinese page titles and descriptions in the SERPS. When I went to remove all the spammy urls in Search Console (it only allowed me to temporarily hide them), a whole load of new ones popped up in the SERPS after a day or two. The site files itself are all fine, with no errors in the server logs. All the usual stuff...robots.txt, sitemap etc seems ok and the proper pages have all been requested for indexing and are slowly appearing.  The spammy ones continue though. What is going on and how can I fix it?

                            Technical SEO | | Digital-Murph
                            0
                          • SushiUK

                            Problems with WooCommerce Product Attribute Filter URL's

                            I am running a WordPress/WooCommerce site for a client, and Moz is picking up some issues with URL's generated from WooCommerce product attribute filters. For example: ..co.uk/womens-prescription-glasses/?filter_gender=mens&filter_style=full-rim&filter_shape=oval How do I get Google to ignore these filters?
                            I am running Yoast Premium, but not sure if this can solve the issue? Product categories are canonicalised to the root category URL. Any suggestions very gratefully appreciated. Thanks Bob

                            Technical SEO | | SushiUK
                            0
                          • WebServiceConsulting.com

                            Can I use a 410'd page again at a later time?

                            I have old pages on my site that I want to 410 so they are totally removed, but later down the road if I want to utilize that URL again, can I just remove the 410 error code and put new content on that page and have it indexed again?

                            Technical SEO | | WebServiceConsulting.com
                            0
                          • rhoadesjohn

                            The word 'shop' in a page title

                            I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category. ex.  Shop 'keyword' | Brand Name As opposed to just using the keyword sans 'Shop.'  Some of the keywords are very generic, especially for a top level category page. Question: Is the word 'Shop' damaging my SEO efforts in any way?

                            Technical SEO | | rhoadesjohn
                            0
                          • Cornucopia

                            What's the SEO impact of url suffixes?

                            Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?

                            Technical SEO | | Cornucopia
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          • Digital Marketers
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.