• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Ecommerce website: Product page setup & SKU's

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Ecommerce website: Product page setup & SKU's

        Technical SEO
        2
        9
        2454
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • DHS_SH
          DHS_SH last edited by

          I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience.

          This is where my head starts to hurt!

          Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size).

          My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this:

          a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page.

          b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right.

          Would I need to set up a canonical links for each SKU that point to the top level product page?

          I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. .

          Any other tips on how to do this or examples of good e-commerce websites that use product SKus well?

          Kind regards

          Tom

          1 Reply Last reply Reply Quote 0
          • Keszi
            Keszi @DHS_SH last edited by

            Ah cool! 🙂 I am glad it has worked out.

            1 Reply Last reply Reply Quote 0
            • DHS_SH
              DHS_SH @DHS_SH last edited by

              Thanks Istvan.

              I've just spoken to Google help via their online Adwords Chat function (good tip there!) and they have provided me with information about setting up your products so that the SKUs are displayed depending on the terms the searcher uses:

              http://support.google.com/merchants/bin/answer.py?hl=en&answer=188494#other

              For reference, you basically tag your 1 product page up and tell in the data feed within Google Merchant - this will in turn tell Google which variant URL to show to the browser based on things such as size, colour, weight etc. et.c

              1 Reply Last reply Reply Quote 0
              • Keszi
                Keszi @DHS_SH last edited by

                I am not 100% sure, but I think with this case you could only use the product page itself.

                I need to digg into this a littlebit more before giving you an accurate answer.

                1 Reply Last reply Reply Quote 0
                • DHS_SH
                  DHS_SH @DHS_SH last edited by

                  1 follow up question....do you know how this would work with regards to Google Shopping / Base?

                  If I followed the approach you have suggested would I be able to add each SKU as an individual item within Google shopping (ie. large red t-shirt,  medium red t-shirt, yellow medium t-shirt etc.) or would I only be able to promote the product page itself (containing all 24 SKUs - for example)?

                  1 Reply Last reply Reply Quote 0
                  • DHS_SH
                    DHS_SH @DHS_SH last edited by

                    Ok great - thanks for the great advice!

                    1 Reply Last reply Reply Quote 0
                    • Keszi
                      Keszi @DHS_SH last edited by

                      Hi Tom,

                      I would only change the picture and the price (if applicable). The text could also change is some proportion (for example the size description, color description, etc).

                      Gr.,

                      Istvan

                      1 Reply Last reply Reply Quote 0
                      • DHS_SH
                        DHS_SH @Keszi last edited by

                        Thanks Istvan - so what would the customer be looking at when they view the SKU URL?

                        Is the image & text completely different or would you just change the picture & price (if applicable)...hope my question makes sense!

                        Keszi DHS_SH 6 Replies Last reply Reply Quote 0
                        • Keszi
                          Keszi last edited by

                          Hi Tom,

                          What I would do is that I would use the same url and different parameter for the SKU-s.

                          I will point out an example:

                          www.example.com/cat/t-shirt.html?sku=skunumber

                          on the product page you would have a canonical link to: www.example.com/cat/t-shirt.html

                          I hope that helped,

                          Istvan

                          DHS_SH 1 Reply Last reply Reply Quote 0
                          • 1 / 1
                          • First post
                            Last post

                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • fbcosta

                            How to index e-commerce marketplace product pages

                            technical seo ecommerce indexation crawl product page

                            Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?

                            Technical SEO | | fbcosta
                            0
                          • Ham1979

                            Reviews on Product Page or Separated

                            Good Afternoon We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews" I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page. We have many reviews so the review pages are paginated in blocks of 25 My options are: Leave as it is, product info page and separate review page Merge the review content back in to the main page and have the pagination work on that page Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews. From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again

                            Technical SEO | | Ham1979
                            0
                          • bendyman

                            Problem with Yoast not seeing any of this website's text/content

                            Hi, My client has a new WordPress site http://www.londonavsolutions.co.uk/ and they have installed the Yoast Premium SEO plug-in. They are having issues with getting the lights to go green and the main problem is that on most pages Yoast does not see any words/content – although there are plenty of words on the pages. Other tools can see the words, however Yoast is struggling to find any and gives the following message:- Bad SEO score. The text contains 0 words. This is far below the recommended minimum of 300 words. Add more content that is relevant for the topic. Readability - You have far too little content. Please add some content to enable a good analysis. They have contacted the website developer who says that there is nothing wrong, but they are frustrated that they cannot use the Yoast tools themselves because of this issue, plus Yoast are offering no support with the issue. I hope that one of you guys has seen this problem before, or can spot a problem with the way the site has been built and can perhaps shed some light on the problem. I didn't build the site myself so won't be offended if you spot problems with it. Thanks in advance, Ben

                            Technical SEO | | bendyman
                            0
                          • shoesonline

                            Canonical for duplicate pages in ecommerce site and the product out of stock

                            I’m an SEO for an ecommerce site that sells shoes I have duplicate pages for different colors of the same product (unique URL for each color), Conventionally I have added canonical tags for each page, which direct to a specific product URL My question is what happens when a product which the googlbot is direct to, is out of stock but is still listed in the canonical tag ?

                            Technical SEO | | shoesonline
                            0
                          • Jon-S

                            Product Variations (rel=canonical or 301) & Duplicate Product Descriptions

                            Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product.  Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content?  If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.

                            Technical SEO | | Jon-S
                            0
                          • O2C

                            Blog Page Titles - Page 1, Page 2 etc.

                            Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks

                            Technical SEO | | O2C
                            0
                          • NikitaG

                            Should I Parent/Child my Website Pages (need help with terminology too)

                            Hello I have a website that I am trying to SEO optimise.
                            The current structure of the site is that all pages are linked directly after the domain:
                            example:   www.domain.com**/page01**  www.domain.com**/page02** The website is however logically organised in the following form:
                            www.domain.com**/page01/page02** Sometimes the parenting goes to 3 levels: (please help me with the right term here) Domain
                            ↳ Page001
                                 ↳ Page002
                                      ↳Page003 My question is: should keep the current structure, or is it worth the effort to re-link the website in a parented way. Are there any benefites to one or the other, and could you point to some video tutorials or documentation to read. BqoDAsx.jpg DMMIC5o.jpg

                            Technical SEO | | NikitaG
                            0
                          • Squall315

                            Websites being hacked & duplicated, what should we do?

                            Hi, please help! Our website was hacked and being totally duplicated. They even injected codes to intercept our orders. Although the codes issue had been solved, still there're two mirror sites out there. When search for some of our key words, they even have good ranks. What exactly can we do to let Google ban those two sites. Thanks in advance!

                            Technical SEO | | Squall315
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          • Digital Marketers
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.