Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should WordPress themes be hard coded for better SEO?
-
In the interests of making my site faster I have recently come across the suggestion of removing unwanted PHP from my WooThemes WordPress theme. The suggestion is to hard code the choices I have made in the WordPress template to reduce on database calls.
Has anyone actually done this to their WordPress theme before and seen any measurable results?
-
Hey Ben,
Thanks. Am using a Wootheme called Simplicity. I have just left the minify box unchecked in W3 Total Cache since this was causing the problem. The site speed seems to be ok though even with this disabled.
-
Hi Sofia,
Not a problem, glad I can offer my assistance.
What slider are you using? I might be able to solve that problem for you, I know I had to fiddle with the code of my theme a little to make total cache behave but they were minor changes.
-
Ben, thanks for the useful follow up. I will certainly check out spitecow. Have found W3 total cache speeds up my site quite a bit, only problem is its breaks the image slider for some reason so have some looking into to do.
-
To help measure results one way or another you could use http://loads.in to test how long it takes your page to load from different geographical locations. I think Chrome's developer tools has a similar thing as well.
If you're trying to speed up your site then I would recommend grouping images (icons etc) into an image sprite and use css background positioning to show the respective image. I found that implementing this into a theme resulted in great speed increases as you make a single HTTP request for a single image, as opposed to loading up several images on page load.
If you're not savvy enough with css image sprites I would recommend using www.spritecow.com to produce the correct background-positions for the images so you can add them into your css file.
-
I have used WooThemes in the past and personally I think some of their code and their modifications are a bit overkill, sure it makes things easier for users but its not really following the way WordPress does things (Creating folders in WP-Content to put file uploads from their admin panel for example).
In general terms I think its better to hard code references to public resources (CSS Links, JavaScript links etc in header.php). For better speed increases I would suggest having links to JQuery or MooTools in header.php and any other JavaScript files should be put in footer.php just above the closing body tag.
The benefit to this is that the core JavaScript framework (JQuery or MooTools) is loaded first, the page can then render on the screen whilst the last few JS files are downloaded and put to use.
It maty be worth using WP SuperCache or similar to cache your pages and allow browser gzip compression for quicker page loading.
I think WordPress in general makes too many database calls anyway, so where possible I think its acceptable to hard code links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Masking SEO Impact
I hope I am explaining this correctly. If I need to provide any clarity please feel free to ask. We currently use a domain mask on an external platform that points back to our site. We are a non-profit and the external site allows users to create peer-to peer fundraisers that benefit our ministry. Currently we get many meta issues related to this site as well as broken links when fundraisers expire etc. We do not have a need to rank for the information from this site. Is there a way to index these pages so that they are not a part of the search engine site crawls as it relates to our site?
Technical SEO | | SamaritansPurse0 -
Non Published Wordpress Pages
Hi, Is there any negative SEO consequences from having too many pages private or not published. Can it like slow the site down or does it not matter? Someone in my dept. has so many pages started/not complete and besides being messy, I wonder if it has any negative impact on the site. Thanks
Technical SEO | | aua1 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Do rss feeds help seo?
If we put relevant RSS feeds on a site, will it help the SEO value? Years ago, I shied away from RSS feeds because they slowed the site down and I didn't like relying on them. However, the past couple years, the Internet has become better, especially in Alaska.
Technical SEO | | manintights280 -
Where does Wordpress store the 301 redirects?
Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David
Technical SEO | | dballari0 -
How much impact does bad html coding really have on SEO?
My client has a site that we are trying to optimise. However the code is really pretty bad. There are 205 errors showing when W3C validating. The >title>, , <keywords> tags are appearing twice. There is truly excessive javascript. And everything has been put in tables.</keywords> How much do you think this is really impacting the opportunity to rank? There has been quite a bit of discussion recently along the lines of is on-page SEO impacting anymore. I just want to be sure before I recommend a whole heap of code changes that could cost her a lot - especially if the impact/return could be miniscule. Should it all be cleaned up? Many thanks
Technical SEO | | Chammy0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0