• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Google Impressions Drop Due to Expired SSL

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Google Impressions Drop Due to Expired SSL

        Technical SEO
        3
        3
        1101
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • MeMediaSEO
          MeMediaSEO last edited by

          Recently I noticed a huge drop in our clients Google Impressions via GWMT from 900 impressions to 70 overnight on October 30, 2012 and has remained this way for the entire month of November 2012.

          The SSL Cert had expired in mid October due to the notification message for renewal going to the SPAM folder and being missed.

          Is it possible for an SSL expiry to be related to this massive drop in daily impressions which in-turn has also effected traffic?

          I also can't see any evidence of duplicate pages (ie. https and http) being indexed but to be honest I'm not the one doing the SEO therefore haven't been tracking this.

          Thanks for your help!

          Chris

          1 Reply Last reply Reply Quote 0
          • SanketPatel
            SanketPatel last edited by

            Hi Chris

            Can you please let me know your website here?

            Did you built links on Https or Http? Also your website ranking in SERP's are on Https or Http?

            Please answer me above que so that i can exactly say what are the possibilities for drop in impressions.

            1 Reply Last reply Reply Quote 0
            • Devanur-Rafi
              Devanur-Rafi last edited by

              Dear Chris, to the best of my knowledge and experience, an expired SSL certificate does not result in lowered impressions especially when you say that you checked the index for https URLs being indexed and did not find any. Have you looked at the Google Webmaster Tools account for the website if one exists? You might get good insight in to the issue at hand from there.

              Guys, if anyone of you have a different experience, please share it with us.

              Best regards,

              Devanur Rafi.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • dMaLasp

                Favicon not showing in google serps

                serp favicon

                Hi, I have a website where the favicon is not showing in the google mobile serps. It's appearing the default icon instead (world icon). This is the tag I have place in the head section of the website: <link rel="shortcut icon" href="/favicon.ico" /> The size of the favicon is 48x48 and it's appearing correctly in the browser tag. I've checked that the google robot can crawl it and in the server logs I can see requests from the "Google Favicon" user-agent. Has anyone had this same problem? Any advice?

                Technical SEO | | dMaLasp
                0
              • Moeen2233

                Why Google de-rank a website.

                Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?

                Technical SEO | | Moeen2233
                0
              • LivDetrick

                Does google look at H3 tags?

                I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2.  I haven't found much online to back this up or discredit it; thought I'd ask the Moz community!

                Technical SEO | | LivDetrick
                5
              • flo_seo

                Not all images indexed in Google

                Hi all, Recently, got an unusual issue with images in Google index. We have more than 1,500 images in our sitemap, but according to Search Console only 273 of those are indexed. If I check Google image search directly, I find more images in index, but still not all of them. For example this post has 28 images and only 17 are indexed in Google image. This is happening to other posts as well. Checked all possible reasons (missing alt, image as background, file size, fetch and render in Search Console), but none of these are relevant in our case. So, everything looks fine, but not all images are in index. Any ideas on this issue? Your feedback is much appreciated, thanks

                Technical SEO | | flo_seo
                1
              • zenstorageunits

                Sitemap indexed pages dropping

                About a month ago I noticed my pages indexed from my sitemap are dropping.There are 134 pages in my sitemap and only 11 are indexed. It used to be 117 pages and just died off quickly. I still seem to be getting consistant search traffic but I'm just not sure whats causing this. There are no warnings or manual actions required in GWT that I can find.

                Technical SEO | | zenstorageunits
                0
              • VanadiumInteractive

                Low page impressions

                Hey there MOZ Geniuses; While checking my webmaster data I noticed that almost all my Google impressions are generated by the home page, most other content pages are showing virtually no impression data <50 (the home page is showing around 1500 - a couple of the pages are in the 150-200 range).  the site has been up for about 8 months now.  Traffic on average is about 500 visitors, but I'm seeing very little entry other then the home page. Checking the number Sitemap section 27 of 30 are index Webmaster tools are not reporting errors Webmaster keyword impressions are also extremely low 164 keywords with the highest impression count of 79 and dropping from there. MOZ is show very few minor issues although it says that it crawled 10k pages? -- we only have 30 or so. The answer seems obvious, Google is not showing my content ... the question is why and what steps can I take to analyze this?  Could there be a possibility of some type of penalty? I welcome all your suggestions:  The site is www.calibersi.com

                Technical SEO | | VanadiumInteractive
                0
              • Scott-Thomas

                CDN Being Crawled and Indexed by Google

                I'm doing a SEO site audit, and I've discovered that the site uses a Content Delivery Network (CDN) that's being crawled and indexed by Google. There are two sub-domains from the CDN that are being crawled and indexed. A small number of organic search visitors have come through these two sub domains. So the CDN based content is out-ranking the root domain, in a small number of cases. It's a huge duplicate content issue (tens of thousands of URLs being crawled) - what's the best way to prevent the crawling and indexing of a CDN like this? Exclude via robots.txt? Additionally, the use of relative canonical tags (instead of absolute) appear to be contributing to this problem as well. As I understand it, these canonical tags are telling the SEs that each sub domain is the "home" of the content/URL. Thanks! Scott

                Technical SEO | | Scott-Thomas
                0
              • ozererim

                How do I get out of google bomb?

                Hi all, I have a website named bijouxroom.com; and I was in the 7th page for the search term takı in google; and 2nd page for online takı. Now, I see that in one day my results seem to be on the 13th and 10th page in google respectively. I made too much anchor text for takı and online takı. What shall I do to gain my positions back? Thanks in advance. Regards,

                Technical SEO | | ozererim
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.