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        4. Can you change meta description at any time without loosing rankings?

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        Can you change meta description at any time without loosing rankings?

        On-Page Optimization
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        • danielpett
          danielpett last edited by

          I'm wondering if it is possible to change the meta description of a page on your site at any time without it affecting rankings on google?

          Is it only changing how my SERP looks? Or could bad things happen to changing your meta description?

          Appreciate all opinions on this one, thank you guys!

          1 Reply Last reply Reply Quote 0
          • danielpett
            danielpett @askshopper last edited by

            Right. Thanks for the advice again! I will definitely go for custom meta descriptions in the near future.

            Cheers

            1 Reply Last reply Reply Quote 0
            • askshopper
              askshopper last edited by

              Actually i have seen sites thrive with the same description, How ever think of it like this when you search for a product for example say a kettle most results have the word kettle in the description and it is highlighted by Google in the search result so relevant, so if yours is the same through out the site that is not going to happen and the chances are the user will click one that has got the keyword in.

              danielpett 1 Reply Last reply Reply Quote 0
              • danielpett
                danielpett @askshopper last edited by

                Thanks askshopper!

                Would having the same meta description through out the site (for a while) be a bad thing? Or could I have it like that for the time being?

                I can't change them right now because of some issues with my developers atm.

                1 Reply Last reply Reply Quote 0
                • askshopper
                  askshopper last edited by

                  Yes you can change them any time, when the page gets crawled again the description will be updated  in search results, try to avoid duplicates & I also recommend  putting your keywords in the page meta but at the same time maintaining good quality description for the end user.

                  danielpett 1 Reply Last reply Reply Quote 1
                  • danielpett
                    danielpett @Matt-Williamson last edited by

                    Great, thanks Matt!

                    1 Reply Last reply Reply Quote 0
                    • Matt-Williamson
                      Matt-Williamson last edited by

                      Meta descriptions don't affect your rankings in search engines - they just help entice people to click on your results in the search engines - have a look here for further peace of mind - http://www.seomoz.org/learn-seo/meta-description

                      So you can change them at anytime and it won't affect your rankings.

                      danielpett 1 Reply Last reply Reply Quote 2
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