• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. DNS or 301 Website Redirect

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        DNS or 301 Website Redirect

        Intermediate & Advanced SEO
        3
        5
        4969
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • bloomnation
          bloomnation last edited by

          We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label.

          Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice.

          We also want to understand what will show up in the address bar.  Will it be their url or our sub domain?

          Will any of the marketplace seo juice boost their url local listing status?

          1 Reply Last reply Reply Quote 0
          • Cyrus-Shepard
            Cyrus-Shepard last edited by

            Hi Evgeny,

            Good question. For starters, one thing to keep in mind from the beginning is that link juice flowed to subdomians don't pass the same link juice as would links to the same domain. So while these links and/or redirects may help the individual storefronts to rank - assuming there is sufficient link juice behind them - it doesn't necessarily help your root domain.

            Of course, the way around this is to link these individual storefront subdomains to your main domain, making sure to vary the anchor text and do it in a non-spammy, Penguin friendly way.

            Okay, onto the main question. In my experience working with 100's of clients, the best way to get them to redirect to your site is anyway they can. 🙂 Seriously, it's almost impossible to choose a single method that works for all vendors, so I think it's probably best to offer a variety of solutions, such as changes in DNS, server-side redirects, .htaccess , etc.

            You may even need to offer tech support to manually make these changes for your client. Although this is a sticky area fraught with headaches. (I know from experience)

            In some cases, it may pass better link juice if you merely have the vendors link to you, instead of going through the trouble of a redirect. Links can carry relevancy signals that 301's can't, and redirects can often loose much of their relevancy if the target page(s) differ too much from the original.

            Regardless, if you choose to go the redirection route, you'll want all of your redirects to be 301's, no matter what method you choose. The URL in the browser will be your subdomain. (There are ways to do URL masking, but you don't want to go there)  A common practice is to have the name of the vendor in the subdomain, such as vendor.yoursite.com.

            Hope this helps!  Best of luck with your SEO!

            1 Reply Last reply Reply Quote 1
            • legalseo
              legalseo @bloomnation last edited by

              Got it. 301 to your server where it's parsed. The details are here:
              http://stackoverflow.com/questions/9896877/dns-redirect-domain-to-subdomain

              1 Reply Last reply Reply Quote 0
              • bloomnation
                bloomnation @legalseo last edited by

                Chas, thanks for the response.

                My question may not have been very clear.  I am going to be creating premium store-fronts for the vendors in the marketplace that will act as a stand alone website.  Many of the vendors will be using this premium store-front as their new stand alone website  and will want to redirect their current domain www.vendor.com to my sub domain www.vendor.marketplace.com.

                What is the best way to do this?  Use a DNS or 301 redirect and what are the pros and cons?  (ie url in the address bar, seo juice to marketplace, seo juice to local vendor)

                Thanks

                legalseo 1 Reply Last reply Reply Quote 0
                • legalseo
                  legalseo last edited by

                  So you want your cake and eat it too? 😉 Don't we all! I think getting a thousand links to the root domain would be satisfaction enough.

                  One way would be to have the entrance page for all vendors be the same page. Each vendor would have a section on an auto scrollable layer (but without user scrolling).

                  Each vendor would have a distinctive page section href anchor IBL

                  <a<span class="Apple-converted-space"> </a<span>name="ABCstore">.ABC Store info and links <a<span class="Apple-converted-space"> </a<span>name="XYZstore">.XYZ Store info and links
                  Each vendor would have a unique looking URL but all created urls would look the same to the bots, as they would ignore all to the right of the hashtag.
                  http://store.yourdomain.com/index.html#ABCstore, http://store.yourdomain.com/index.html#XYZstore, etc.

                  When the page loads the tagged vendor would display in the "open" area of the page for that layer so each vendor would appear to be unique.

                  The drawback would be the size of the page and number of links out.

                  bloomnation 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • jgoehring-troy

                    Is domain authority lost if you create a 301 redirect but mark it as noindex, nofollow?

                    Hi everyone, Our company sells products in various divisions. While we've been selling Product A and Product B under our original brand, we've recently created a new division with a new domain to focus on a Product B. The new domain has virtually no domain authority (3) while the original domain has some (37). We want customers to arrive on the new domain when they search for key search terms related to Product B instead of the pages that previously existed on our main website. If we create 301 redirects for the pages and content on the main site and add noindex, nofollow tags, will we lose the domain authority that we have from our original domain because the pages now have the noindex, nofollow tags? I read a few blog posts from Moz that said there isn't any domain authority lost with 301 redirects but I'm not sure if that is true if the pages are noindex, nonofollow.   Do you follow?  🙂 Apologies for the lengthy post. Love this community and the great Moz team. Thanks, Joe

                    Intermediate & Advanced SEO | | jgoehring-troy
                    0
                  • MJTrevens

                    Will 301 Redirects Slow Page Speed?

                    We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented. So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed? Trying to find a clear answer to this and have yet to find a good answer

                    Intermediate & Advanced SEO | | MJTrevens
                    0
                  • GeezerG

                    How to handle potentially thousands (50k+) of 301 redirects following a major site replacement

                    We are looking for the very best way of handling potentially thousands (50k+) of 301 redirects following
                    a major site replacement and I mean total replacement. Things you should know
                    Existing domain has 17 years history with Google but rankings have suffered over the past year and yes we know why. (and the bitch is we paid a good sized SEO company for that ineffective and destructive work)
                    The URL structure of the new site is completely different and SEO friendly URL's rule. This means that there will be many thousands of historical URL's (mainly dynamic ones) that will attract 404 errors as they will not exist anymore. Most are product profile pages and the God Google has indexed them all. There are also many links to them out there.
                    The new site is fully SEO optimised and is passing all tests so far - however there is a way to go yet. So here are my thoughts on the possible ways of meeting our need,
                    1: Create 301 redirects for each an every page in the .htaccess file that would be one huge .htaccess file 50,000 lines plus - I am worried about effect on site speed.
                    2: Create 301 redirects for each and every unused folder, and wildcard the file names, this would be a single redirect for each file in each folder to a single redirect page
                    so the 404 issue is overcome but the user doesn't open the precise page they are after.
                    3: Write some code to create a hard copy 301 index.php file for each and every folder that is to be replaced.
                    4: Write code to create a hard copy 301 .php file for each and every page that is to be replaced.
                    5: We could just let the pages all die and list them with Google to advise of their death.
                    6: We could have the redirect managed by a database rather than .htaccess or single redirect files. Probably the most challenging thing will be to load the data in the first place, but I assume this could be done programatically - especially if the new URL can be inferred from the old. Many be I am missing another, simpler approach - please discuss

                    Intermediate & Advanced SEO | | GeezerG
                    0
                  • kirbyf

                    Website Redesign, 301 Redirects, and Link Juice

                    I want to change my client’s ecommerce site to Shopify. The only problem is that Shopify doesn’t let you customize domains. I plan to: keep each page’s content exactly the same keep the same domain name 301 redirect all of the pages to their new url The ONLY thing that will change is each page’s url. Again, each page will have the exact same content. The only source of traffic to this site is via Google organic search and sales depend on the traffic. There are about 10 pages that have excellent link juice, 20 pages that have medium link juice, and the rest is small link juice. Many of our links that have significant link juice are on message boards written by people that like our product. I plan to change these urls and 301 redirect them to their new urls. I’ve read tons of pages online about this topic. Some people that say it won’t effect link juice at all, some say it will might effect link juice temporarily, and others are uncertain. Most answers tend to be “You should be good. You might lose some traffic temporarily. You might want to switch some of your urls to the new structure to see how it affects it first.” Here’s my question: 1) Has anyone ever done changed a url structure for an existing website with link juice? What were your results and do you have a definitive answer on the topic? 2) How much link juice (if any) will be lost if I keep all of the exact content the same but only change each page’s url? 3) If link juice is temporarily lost and then regained, how long will it be temporarily lost? 1 week? 1 month? 6 months? Thanks.

                    Intermediate & Advanced SEO | | kirbyf
                    0
                  • IanOBrien

                    Changing URL structure of date-structured blog with 301 redirects

                    Howdy Moz, We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example: http://blog.mydomain.com/2015/01/09/my-blog-post/ We'd like to use mod_rewrite to change this using regular expressions, to: http://newdomain.com/blog/my-blog-post/ Would this be an appropriate solution? RedirectMatch 301 /./././(.) /blog/$1

                    Intermediate & Advanced SEO | | IanOBrien
                    0
                  • Prime85

                    301 Redirect - What happens to backlinks

                    Hello... One of my sites is losing rankings in G. I received the webmaster notification of unnatural links... My question is, should i do a 301 redirect of every page on my site to a new domain? If so, do the backlinks (which i believe are causing my rankings to drop) carry over? How about the good backlinks? Also, what would happen to the rankings i currently have on page 1? Thanks

                    Intermediate & Advanced SEO | | Prime85
                    0
                  • brianmcc

                    Reverse Proxy better than 301 redirect?

                    Are reverse proxies that much better than 301 redirects? Should I invest the time in doing this? I found out about reverse proxies here: http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo

                    Intermediate & Advanced SEO | | brianmcc
                    0
                  • ClifThompson

                    Redirecting Canonical 301s and Magento Website

                    I have an issue with a client's website where it has 3700+ pages, but roughly half of them are duplicates. Thankfully, the only difference between the original and the duplictes is the "?print" at the end of each URL (I suppose this is Magento's way of making a printable page version of the same page. I don't know, I didn't build it.) My questions is, how can I get all the pages like this http://www.mycompany.com/blah.html?print to redirect to pages like this... http://www.mycompany.com/blah.html Also, do they NEED to be Canonical, or will a 301 redirect be sufficient. Also, after having done this, if anybody knows, is there a way I can turn that feature off in Magento, because we're expanding our product line, and I don't want to have to keep chasing after these "?print" pages after the fact.

                    Intermediate & Advanced SEO | | ClifThompson
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.