Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is keyword rich anchor text?
-
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks.
Peter
-
Hi Neil
There is no problem with supplying an extra answer especially one as detailed as you have given
-
Woops, didn't see Sean's reply when I posted mine!
-
Keyword rich anchor text refers to links containing your target keywords within the link text - as opposed to links which say "click here", "link", the domain name, the website name, and so on.
If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.
Exact match anchor text - e.g. "grey outdoor widgets" - would be considered a type of keyword rich anchor text - but post-penguin, something to avoid overdoing. Instead you should be trying to get a variety of links, some keyword rich, some with no keywords at all (like "click here", the URL, etc). A smattering of exact match anchor text is still useful, though.
-
Okay thanks Sean, I appreciate it.
Peter
-
Hi Peter
Yes that is correct, if the page you are trying to rank is for the phrase "dog training" a keyword rich anchor text would be one that had dog training as the anchor test
Hope this helps
Sean
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
zero ranking keywords
My website, pescoonlinebill.com, shows many queries in console but there are zero ranking keywords in MOZ dashboard.
Link Building | | realdy1 -
Sitemap.xml change to anchor links (converter)
Hi all, I would like import the sitemap.xml to an anchorlinks list. List with links navigatetion html ^^. Is there a posibility to use a tool or in excel? Because I will use 5000 products and 1000 brands.
Link Building | | Dreamgame20160 -
How to find keyword related questions to answer?
Is there any search operator to find keyword relevant questions on yahoo answers and on other websites? So that I can answer those and put my website link.
Link Building | | Green.landon0 -
Does a text URL (without hyperlink) provide any SEO value?
Our clients use the link shortener of our service software to share their job offers. Sometime the job baords they post to do not allow hyperlink and thus post the url as text only. Do these url texts offer any benfits in terms of SEO?
Link Building | | rflores0 -
Targeting City Geo-tags/Keywords for Clients with Multiple Locations
Hey everyone! What methods are best to use for SEO campaigns working with 1 website for a company which has 2, 3, 4, or more locations in order to get keywords for their services to rank well... in all their location cities? I feel we know the answer could be any one of the below notes, however, it's always nice to learn more about what all you other SEO's are doing or have done which saw success. Please note: We have heard about building microsites on sub-domains example city.domainname.com/keyword-or-service
Link Building | | WhiteboardCreations
We have heard about building sections off the root domain such as domainname.com/city/keyword-or-service
We have heard about just pushing more content to the blog which can target a wider range of keywords and cities
We have heard about building a new site for each city location replicating the main website and swapping out content for 100% originality
We have heard about just building more and more backlinks with different anchor text using the cities in the anchor text Thanks in advance and look forward to hearing from some other experts facing these same challenges!1 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Shortened url vs. anchor text
Are there any benefits to linking a shortened url vs. an anchor text when I am link building?Would linking via shortened link such as tinyurl cause problems with SERPS? Also, would it be more beneficial to short link to the homepage or landing page?
Link Building | | Modbargains0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130