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        4. What are the best sources for finding competitor PPC spending by category?

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        What are the best sources for finding competitor PPC spending by category?

        Paid Search Marketing
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        • JoeAmadon
          JoeAmadon last edited by

          Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category?

          Thank you.

          1 Reply Last reply Reply Quote 0
          • Matt1
            Matt1 last edited by

            I as well had a Spyfu account. I wasn't impressed. The numbers are pretty inaccurate. The best you can do is get a very ballpark range of spend. However, I'm not sure there are bulletproof sources for this information outside the walls of the paid advertising provider anyway. I could be wrong though.

            1 Reply Last reply Reply Quote 0
            • CarlLarson
              CarlLarson last edited by

              Unfortunately none of these tools give accurate info. I know because I compared against my own campaigns. Had a SPyfu paid acct for years and it is a useful tool, but not for quantifying adspend.

              This was kind of helpful:
              http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988

              Any other advice out there?

              1 Reply Last reply Reply Quote 0
              • JoeAmadon
                JoeAmadon last edited by

                Thank you for the advice, gentlemen.

                1 Reply Last reply Reply Quote 0
                • DavidKonigsberg
                  DavidKonigsberg last edited by

                  spyfu.com and keywordspy.com also gives you spend for competitors and allows you to see other competitors aswell

                  1 Reply Last reply Reply Quote 1
                  • Cyle
                    Cyle last edited by

                    SEMRush is a good source I use; it will show you the sites estimated expense for PPC spend.  I don't know if it can show you how much your competition spends based on category.  I have never tried to figure this out with their tool.  Hope this helps.

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