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        4. Shopify Product Variants vs Separate Product Pages

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        Shopify Product Variants vs Separate Product Pages

        Intermediate & Advanced SEO
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        • birchlore
          birchlore last edited by

          Let's say I have 10 different models of hats, and each hat has 5 colors.

          I have two routes I could take:

          a) Make 50 separate product pages

          Pros:

          -Better usability for customer because they can shop for just masks of a specific color. We can sort our collections to only show our red hats.

          -Help SEO with specific kw title pages (red boston bruins hat vs boston bruins hat).

          Cons:

          -Duplicate Content: Hat model in one color will have almost identical description as the same hat in a different color (from a usability and consistency standpoint, we'd want to leave descriptions the same for identical products, switching out only the color)

          b) Have 10 products listed, each with 5 color variants

          Pros:

          -More elegant and organized

          -NO duplicate Content

          Cons:

          -Losing out on color specific search terms

          -Customer might look at our 'red hats' collection, but shopify will only show the 'default' image of the hat, which could be another color. That's not ideal for usability/conversions.

          Not sure which route to take. I'm sure other vendors must have faced this issue before. What are your thoughts?

          1 Reply Last reply Reply Quote 0
          • katandmouse
            katandmouse last edited by

            Do people really search for red Boston Bruins hats? Or do they search for Boston Bruins hats? Frankly, as a consumer, I'd find it annoying to have to sort through that many more pages if you implemented A. But since color may be important, I'd make it a filter as AWC suggests. I'm not familiar with Shopify, so don't know if it's built in. If not, I'd build it. I'd address your last usability concern the same way - i.e., customize your software.

            1 Reply Last reply Reply Quote 0
            • AWCthreads
              AWCthreads last edited by

              Plan B with a left nav color filter if you have it or are capable of implementing it.

              1 Reply Last reply Reply Quote 0
              • wissamdandan
                wissamdandan last edited by

                I would go definitely with B

                **BUT **If you would like to go with A because based on your data (site search and other inteligence tools and business goals )

                I would create 50 urls and use the rel canonical for the ranking candidate for each product.

                1 Reply Last reply Reply Quote 0
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