• ramc-7JcUnB

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable Content Briefs
          Moz Pro

          Turn SEO data into actionable Content Briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Link Building
        4. Value of a .edu or .gov link?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Value of a .edu or .gov link?

        Link Building
        3
        3
        2033
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • DemiGR
          DemiGR last edited by

          I am looking to hire a company to start a backlink campaign for me.  In my search I have stumbled across one which essentially charges a good amount of money to secure backlinks on .edu and .gov sites ($500 per link).  This would be in context links.  This company is an SEOMOZ recommended company so I am thinking the links will be well earned and not simple paid for to the university as to prevent future issues.

          My question is, how can I put a value on these links for my website? Like lets says I have a DA of 1 right now, and I get one backlink with DA of 70 PA of 70, how will that effect my DA? How can I quantify how many .edu .gov links I will need before I start to place? I realize I will need some more mixed up there so it does not seem unnatural, but my business has a lot to do with universities and government entities.

          I am trying to figure out how I can calculate the value of these links to me

          1 Reply Last reply Reply Quote 0
          • Dr-Pete
            Dr-Pete Staff last edited by

            The value of any one link is tough to measure, and it's often not what we'd hoped for. I think Google tends to look at the entire profile and often depreciates new links, adding in their value over time. The days where a couple of strong .edu or .gov links would make all the difference are in the past, IMO.

            I don't know the company or offering, but this focus on .edu and .gov links and $500/link just makes me uneasy. You mention the links are contextual and that education/government are relevant to your business, but my gut reaction is that this may not be money well spent. For the price of a few links, you could build content that might attract hundreds of links.

            Valuing any given link is an educated guess at best, but Rand had a decent post about it a while back (post is from 2009, but much of it is still relevant):

            http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link

            1 Reply Last reply Reply Quote 1
            • AndieF
              AndieF last edited by

              Hi Demetrios,

              It's difficult to say exactly how it'll affect your DA or PA - like PageRank there's a considerable number of factors and contexts that build that ranking.

              Domain Authority is in part built up from your MozTrust score. The MozTrust is roughly calculated by measuring how many sites sit between your website and a trusted website. Educational and Government websites tend to be considered trusted websites, so if they link to you directly the MozTrust there is very high indeed.

              Be aware though, you shouldn't build your site's success on the back of one or two trusted links. You need diversity and as many trusted relevant sites as possible to "back your credentials up" to Google and other search engines.

              I know that's vague, but I hope it helps. Learn about how MozTrust works.

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Caffeine_Marketing

                When conducting a link building strategy does it matter the country the link is from?

                We are a UK business and if we have links mostly from US based blogs and websites does this penalise us.  The links are from relevant websites and topics.  Should we be focusing on .co.uk sites

                Link Building | | Caffeine_Marketing
                1
              • Happy-SEO

                Spammy links

                Hi Guys, I have a case which seems to occur more often for our customers. The websites of our customers seem to receive tons of backlinks from websites all over the world (China, Russia, Ukrain, etc). It’s spam we never asked for, we didn’t buy any dodgy linkbuilding packages or anything. Do any of you guys have experience with this matter? We try to disavow the links but it takes too much time and we will never manage to disavow 100% of all links. Examples are www.keukensduitsland.nl and www.m2beveiliging.nl Hope anyone has experience and maybe even solutions for this matter. Thanks!

                Link Building | | Happy-SEO
                1
              • gundogs

                EDU Links to my Site Never Show in Webmaster Tools

                I have legit links from about a dozen .EDU sites. We do training for Universities. The links never show up in webmaster tools "Links to Your Site' and considering how many we have its amazing our rankings aren't better. It's almost as if google is ignoring them. Any thoughts?

                Link Building | | gundogs
                0
              • Theskimonster

                Do footer links pass less link juice?

                One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.

                Link Building | | Theskimonster
                0
              • babski

                What is Hub Linking

                What is Hub Linking - an seo company mentioned it to me? Is it any good?

                Link Building | | babski
                0
              • pauledwards

                Changing links

                Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.

                Link Building | | pauledwards
                0
              • casper434

                How important are edu and gov backlinks?

                I have heard that edu and gov backlinks are important but how so in a niche area like mine - real estate? Perhaps I am missing the point but I do not see how either type of site would ever backlink to a commercial real estate entity. If these are that important in theory, are they obtainable in practice?

                Link Building | | casper434
                0
              • Store21

                Do links from my own subdomain to my main domain carry any value?

                I currently have a Wordpress blog set up on a subdomain i.e blog@ etc.  I wanted to know whether the links from the blog to my main site carry any value.

                Link Building | | Store21
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.