Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where can I find lists of high probability of winning keywords
- 
					
					
					
					
 Keyword research can take a lot of time. Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google. Besides AdWords Keyword Tool, are there sites that specialize in this? 
- 
					
					
					
					
 I agree with all the thoughts shared so far but would suggest SEMrush as my preferred tool for keyword research. When conducting research, it is important to clarify if you desire to rank in organic search or plan to use PPC advertising. Many of the tools, including SEMrush and the adwords tool Alan shared, define "competition" in terms of ads, not organic search. High competition means there are several bidders for PPC ads who are bidding close to the same amount. This information is completely unrelated to organic search. Even tools which evaluate competitiveness for organic search can be highly inaccurate. For example, many tools will look at the current top 5 or 10 results and strictly grade based on PR / PA. There could be less relevant results from sites like Wikipedia or other heavy hitters which rank strongly for the query therefore showing it as highly competitive. By targeting your keyword usage you may be able to beat other sites on some keywords. To clarify, I am not recommending you try to ever compete head to head with Wikipedia, but there are ways to beat them in some spots. 
- 
					
					
					
					
 Low hanging fruit is what you are looking for, what we do is first use the adwords keyword tool followed by the SEOmoz keyword difficulty tool. It's not perfect but it gives an indication of how easy it will be to rank for a particular keyword. EGOL is right however in saying that if a keyword is easy to rank for then the reason is that your competitors have regarded that keyword as not being valuable, meaning you won't either. 
- 
					
					
					
					
 Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google. I think that most of these "mouse holes" have been discovered and are now occupied.  You might find one but I think that you will discover... is when competition is easy and the cost is low there is a really good reason for that. 
- 
					
					
					
					
 Have you tried google keyword tool 
 https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
Browse Questions
Explore more categories
- 
		
		Moz ToolsChat with the community about the Moz tools. 
- 
		
		SEO TacticsDiscuss the SEO process with fellow marketers 
- 
		
		CommunityDiscuss industry events, jobs, and news! 
- 
		
		Digital MarketingChat about tactics outside of SEO 
- 
		
		Research & TrendsDive into research and trends in the search industry. 
- 
		
		SupportConnect on product support and feature requests. 
Related Questions
- 
		
		
		
		
		
		Long tail keyword research
 Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked. Keyword Research | | daimon670
- 
		
		
		
		
		
		I have two keywords. If I combine them do I get credit for both keywords?
 For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help! Keyword Research | | brewngrow0
- 
		
		
		
		
		
		Bye Bye Keyword Difficulty Tool :(
 So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean. Keyword Research | | GregDixson0
- 
		
		
		
		
		
		How granular should I get with Keyword research?
 I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms. Keyword Research | | clarasboutiqueusa0
- 
		
		
		
		
		
		Keyword Themes - What's in a theme?
 I recently read the Moz guide for "How To Rank - 25 Step SEO Master Blue Print" and had a question on keyword themes. What is considered a theme? Is there a recommended number of keywords in a theme? For example, if my site is for listing and selling cars, would the following terms fit within the same "car" theme or should the terms be broken out by "cars general" / "car locations" / "car types"? Cars Cars for sale in new york Ford Explorer for sale Keyword Research | | Emily_A0
- 
		
		
		
		
		
		Accuracy of search volume for keyword planner v old keyword tool?
 Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much Keyword Research | | SnapComms1
- 
		
		
		
		
		
		Is it normal for the keyword difficulty tool to be moderate one month and highly competitive another?
 I designed a website a month ago and found moderate keywords to use through the SEOmoz tool. Now when I search them again, they are all highly competitive. Is it seasonal? Should I redo the keywords? Keyword Research | | lwilkins0
- 
		
		
		
		
		
		Keyword Difficulty Score Assesment
 What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit. Keyword Research | | 13375auc30
 
			
		 
			
		 
			
		 
			
		 
			
		 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				