How to track full path of website visitors until conversion, not just landing page?

[marcandre]

hi,

This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page?

I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions.

Example:

step 1: Visitor X types "seo" on Google

step 2: visitor lands on my homepage

step 3: visitor visits to order page and buys

Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this?

thank you for your help,

Marc

[marcandre]

Thank Tim,

I'll have a look at those marketing automation softwares

Marc

[marcandre]

Thank you Mark, I will set that up right away. Got 1 more question on this subject:

If I set the 'goal' as my order page, I am still missing insights on how many people actually paid compared to the number of people that only visited my order page. I currently use Paypal IPN to receive payments. Does Google analytics offer tracking of the people that only went through and paid via Paypal?

thank you,

Marc

[cbielich]

It's called Google Analytics

[Mark_Ginsberg]

Use Google Analytics for this - set up your conversions as goals, and then you can track via various reports the conversion process - what did they do, where did they go, how did they flow through your website from initial landing page to full conversion.

Google Analtyics is very powerful - it does multi touch attribution - multiple visits until your conversions, how they came each time to your site, etc.

It really is a wonderful tool - here is a guide to setting up goals - https://support.google.com/analytics/answer/1032415?hl=en

Once the goals are set up and the data is flowing, the fun really begins, and you can make lots of actionable analysis to improve your site based on it.

Good luck,

Mark

[RepLoc_Tim]

If you dive into Google Analytics/ GWT, you can get some great information like this - and it's free.  Not sure the exact reason you want to follow specific individual behavior, but if you are trying to gather more intel on how "hot"  your prospect is, then you may want to consider looking into marketing automation software.  These are designed to track individuals and score them.  They can even integrate them into your CRM like Salesforce.

Do a search for marketing automation software.  Here are a few to consider, from low cost to higher cost, higher functionality:  Optify, Act-On, Hubspot, Marketo.