Content - Onsite Blog vs Article Submission

[Rich-O]

Hey Folks,

First post!

I have a 4 year old site with reasonable authority (49) and lots of content.

Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to:

A. Post the content on our sites blog

or

B. Submit the article to an article directory like ezine-articlesand backlink to my site.

Is one better than the other?

Thanks,

Richard

[cbielich]

Stay away from article directories IMO.

[GrowthHackingGooglesIndex]

I would create a piece of content for the head term and call it the mom.  Then I would create many children with each child targeting a tail set of synonyms referencing  the mother.

These children would live on the target site as well as related topical sites and web 2.0 properties.

Mom and children alike would get pretty and all dressed up with table of content's style interlinking to encourage user engagement and long click like activity, especially on the target site.

Long story short is that both are important and if the content is good you will receive tiered social signals and linking naturally via this practice.

That said... I am a very big proponent of increased site production and if I had to choose one over the other I would take fresh topical content with proper interlinking on my site any day as it means new ranking opportunity, user engagement and almost always new traffic.

[Rich-O]

Thanks Michael, and thanks for suggesting the guest blogging aspect.

Is there a good resource for locating niche blogs?

Richard

[Rich-O]

Got it. Thanks Tim, I've been wondering that for a while now.

OK - follow up to this:

If I post the content on my blog and it's relevant to one of my landing pages I'm going to put at least one link in the blog article to that page. Any reason not to do this.

Any other good practice to how to use links in the article?

[MichaelYork]

I would agree with Tim that your site is going to do a whole world of better than the article sites. I'd recommend if you are looking at the article sites for backlinking or traffic then you adjust your gaze to guest blogging for other great sites in your niche. This will give you far better ROI for time, backlinking juice and potential for natural traffic.

[RepLoc_Tim]

Hands down, your site/ blog.  Then social share it and get the word out.  Not even a close comparison.