Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Language Detection redirect: 301 or 302?
-
We have a site offering a voip app in 4 languages. Users are currently 302 redirected from the root page to /language subpages, depending on their browser language.
Discussions about the sense of this aside: Is it correct to use a 302 redirect here or should users be 301 redirected to their respective languages? I don't find any guideline on this whatsoever...
-
My pleasure!

-
Hi Marcus
Thanks for your great answer! This makes a lot of sense and I agree that 303 seems to be the suitable response if they were used "semantically"...
I do not agree with the general setup they made with this user detection (particularly since the root URL is not accessible but gets redirected). So I'm just out for a quick fix here for something that is not set up optimally in general.
I think I will stick with the 302 - it's not so easy to decide, but in such cases I think what Google itself does is a good reference. So thanks for pointing that out!
We won't get link juice from the domain's root using 302s (or less), but I will try to solve this otherwise by actually making that URL accessible.
Thanks a lot!
-
Hey Philipp
Okay, SEO aside here and assuming folks are landing on your site and not on the section of the site that is targeted to their location / language (which is a whole other discussion but not your question as far as I can tell) then you want to redirect these users to the correct language pages.
So, we have two options here:
- HTTP 301 - Moved Permanently: Now I don't feel this is correct. The resource has not moved, it is just not correct for this user based on their language preference.
- HTTP 302 - Found: This is used to indicate the resource has temporarily moved to another location so is maybe more suitable as results from page A will not be completely ignored
In fact, if you dig into the HTTP status codes documentation a better option here would seemingly be a 303 which is classified as 'The response to the request can be found under another URI' and for my money that is more suitable. But, problem is, no one seems to use the 303 redirect and everyone seems to use the 302 in it's place.
So, I ask myself, what does Google do? When I visit www.google.com from the UK I am always redirected to the www.google.co.uk site. Is this a 301, 302, 303 or something else entirely? So, I checked quickly in webbug (or you can do it Chrome by looking at the Network tab in Tools > Developer Tools > Network Tab) and it redirects with a 302 status code.
Request: HEAD / HTTP/1.1
Host: www.google.com
Connection: close
Accept: /
User-Agent: WebBug/5.0Response: HTTP/1.1 302 Found
Location: http://www.google.co.uk/So, I am not sure there is a definitive answer as from a search engine perspective we would want to folks landing on the right page due to our geo location and language targeting but that does not escape the need to show people the content in the correct language.
If this was me and I was dead set on a redirection I would go with a 302. I can't claim that is an authoritative answer but it is certainly my opinion based on my research here.
I guess the alternative would be to maybe detect the users language settings and load a pop up that then allows them to select and redirect so it is not done at the request / response level but rather a choice the user makes themselves (then maybe cookies or other options could be used to deal with language for those users on subsequent visits). In the UK http://www.babycenter.com/ does this and it pops up asking me which version of the site I would like to visit (choice is always a good thing).
Possibly a good question to ask in the Google Webmaster Help Forum: http://productforums.google.com/forum/#!forum/webmasters as you will often get a Googler pop up to answer specific questions or this question may well have been asked before (albeit in a different way). If this is not search focused then really it comes down to what you think works best for your users.
Hope that helps!
MarcusSome further reading if it helps:
- http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192
- http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
- http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
- http://en.wikipedia.org/wiki/List_of_HTTP_status_codes
- http://en.wikipedia.org/wiki/HTTP_302
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will 301 Redirects Slow Page Speed?
We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented. So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed? Trying to find a clear answer to this and have yet to find a good answer
Intermediate & Advanced SEO | | MJTrevens0 -
All URLs in the site is 302 redirected to itself
Hi everyone, I have a problem with a website wherein all URLs (homepage, inner pages) are 302 redirected. This is based on Screaming Frog crawl. But the weird thing is that they are 302 redirected to themselves which doesn't make any sense. Example:
Intermediate & Advanced SEO | | alex_goldman
https://www.example.com.au/ is 302 redirected to https://www.example.com.au/ https://www.example.com.au/shop is 302 redirected to https://www.example.com.au/shop https://www.example.com.au/shop/dresses is 302 redirected to https://www.example.com.au/shop/dresses Have you encountered this issue? What did you do to fix it? Would be very glad to hear your responses. Cheers!0 -
Googlebot being redirected but not users?
Hi, We seem to have a slightly odd issue. We noticed that a number of our location category pages were slipping off 1 page, and onto page 2 in our niche. On inspection, we noticed that our Arizona page had started ranking in place of a number of other location pages - Cali, Idaho, NJ etc. Weirdly, the pages they had replaced were no longer indexed, and would remain so, despite being fetched, tweeted etc. One test was to see when the dropped out pages had been last crawled, or at least cached. When conducting the 'cache:domain.com/category/location' on these pages, we were getting 301 redirected to, you guessed it, the Arizona page. Very odd. However, the dropped out pages were serving 200 OK when run through header checker tools, screaming frog etc. On the face of it, it would seem Googlebot is getting redirected when it is hitting a number of our key location pages, but users are not. Has anyone experienced anything like this? The theming of the pages are quite different in terms of content, meta etc. Thanks.
Intermediate & Advanced SEO | | Sayers0 -
Does removal of internal redirects(301) help in SEO
I am planning to completely remove 301 redirects manually by replacing such links with actual live pages/links. So there will be no redirects internally in the website. Will this boost our SEO efforts? Auto redirects will be there for incoming links to non-existing pages. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Several 301 Redirects to Same Page
Hi, I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D. For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
Intermediate & Advanced SEO | | viatrading1
e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice Is this the best practice, or is there a better way? Cheers,0 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
Best practice to redirects based on visitors' detected language
One of our websites has two languages, English and Italian. The English pages are available at the root level:
Intermediate & Advanced SEO | | Damiano
www.site.com/ English homepage www.site.com/page1
www.site.com/page2 The Italian pages are available under the /it/ level:
www.site.com/it Italian homepage www.site.com/it/pagina1
www.site.com/it/pagina2 When an Italian visitor first visits www.mysit.com we'd like to redirect it to www.site.com/it but we don't know if that would impact search engine spiders (eg GoogleBot) in any way... It would be better to do a Javascript redirect? Or an http 3xx redirect? If so, which of the 3xx redirect should we use? Thank you0