Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does analytics track an order two times by refresh on the confirmation-page?
-
Hi there,
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order?Someone that can clearify this?Thanks!
Regards
Kasper -
I don't think there is a solid YES/NO answer to this that you're wanting.
Not sure why you couldn't do one test since you're already concerened about the problem being present. This would be the ultimate way to find out if your setup allows this.
It depends on if the user accepts cookies and whether you've configured your ecomm software to allow refreshes to trigger the GA code a second time. USUALLY GA will only log one conversion per visit so you're probably okay.
Just dont take your data to be 100% accurate all the time because if not this particular problem it may be another.
TL;DR: Test it on your setup.
-
It shouldn't, but simply run your own test and look at the result in your analyics package across a few browsers.
-
It still depends a bit on how your analytics tracking code is installed on your site. So I can't say for sure, but the way Google Analytics ecommerce tracking is built is that when you reload the page with the same ecommerce tracking variables as the first time your data is overwritten in Analytics itself. So if the code hasn't changed in between refreshing the page your order will be processed twice but there will only be 1 transaction as just the data gets overwritten.
-
Another option, a bit time consuming, but it might give you some information, is to go through the orders you received, let's say in the past week and see if the number matches with the number of conversions reported in analytics.
But I do believe that running a test is the best option because your data may not be accurate already.
Good luck!
-
I agree.
What I would do is make a $1 test product and run my American Express card to see if it reported. Also I would buy quantity 2 to see if GA is recording that I made 1 transaction with 2 items.
-
Hi there,
FDFPres, it is not a known shop system and it allow that the scripts runs again on refresh.
PremioOscar, it is not a option to test that, as we cant allow our analytics data to be inaccurate.
Someone who know this?
/Kasper
-
Hello there,
Well that shouldn't happen as you also have cookies that recognize it. Because of your particular situation what I'd suggest you to do is to place a test order within your site, refresh the confirmation page and see how it is reported in Analytics. I'd suggest you to do so during the period of the day/week when you receive the less traffic/conversion.
-
most sophisticated ecomm platforms wont let this happen - Magento for example, if you refresh or go back after the success page you will get the basket empty page.
what platform are you using?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange landing page in Google Analytics
Hello MOZ Community, The website in question is https://x-y.com/ When i looked at the landing pages report in GA , x-y.com is appended at the end of every URL like this. https://x-y.com/x-y.com When i open the above URL in GA interface, it shows page not found. This is obvious as there is no such URL.
Reporting & Analytics | | Johnroger
The metrics like sessions, Users, Bounce rate all look good. In the property settings, The default URL is written like this http:// cell-gate.com (Please note that s is missing in property settings). But how is traffic tracked correctly How do i solve this problem. What settings should we change to make the landing pages report look ok Thanks0 -
Google Analytics Goals - Button Tracking
Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!
Reporting & Analytics | | Gavo0 -
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
We have a client that wants to apply UTM URL tagging to track local organic traffic in Google Analytics. Is there any benefit in doing this?
One of our clients requested that we apply UTM URL tagging to better track organic traffic in Google Analytics. We found this to be an odd request because we are most familiar with UTM tracking for special campaigns (referral tracking, PPC, email tracking, etc). Is there any benefit of applying UTM tags to urls to analyze local organic traffic in Google Analytics? Are there any resources out there about this? Thanks!
Reporting & Analytics | | RosemaryB0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0