Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta Description VS Rich Snippets
-
Hello everyone,
I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets?
I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags.
The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem?
Thanks!
Eugenio -
Typically if Google is choosing to show a snippet of content instead of your meta description then there is something they don't like about your meta description. For instance, it could be too short, too long, over-optimized, not formatted correctly, etc...
You can't force Google to use your meta description, but you can play around with rewriting meta tags to see if they end up liking one enough to use when someone searches for your primary keywords on that page.
Also use the No ODP tag if you aren't already.
-
Hello,
Thank you for reply. I highlighted some parts of the website, that's true.. I will try removing them and see if metas are taken into consideration.But this highlighting does not apply to all pages, and for many pages the first 2 lines of the pages are instead shown within the result. I understand I cannot tell Google what to show in their results

There is no other way then to let Google take my metas more into consideration? I thought that maybe to highlight the meta description only would be a solution. But there is no way to do so unless I put the meta description within the content of each page. Do you know any other solution?

Thanks anyway, your reply really helped !
-
Eugenio,
I don't think there's a way to tell Google what to show. However, if you are building your site in such a way that it has content markup (such as schema, microformats or using the highligh tool in WMT), you are basically telling Google that that is the best way to display the search results.
If you actually prefer to show the meta description (although it is impossible to force Google to do it), you should remove whatever markup you have in your site, then let Google just display what it wants (hopefully your meta description).
PS: the keywords tag isn't used by Google anymore, that's a useless tag you can safely removed. However, Bing said that they still use the keywords meta but it is just one of over 2000 ranking signals they use. So it's basically up to you use it /don't use it (you won't find a big site making use of the keywords meta anymore).
Hope that helped!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DNS vs IIS redirection
I'm working on a project where a site has gone through a rebrand and is therefore also moving to a new domain name. Some pages have been merged on the new site so it's not a lift and shift job and so I'm writing up a redirect plan. Their IT dept have asked if we want redirects done by DNS redirect or IIS redirect. Which one will allow us to have redirects on a page level and not a domain level? I think IIS may be the right route but would love your thoughts on this please.
Technical SEO | | Marketing_Today1 -
Flat vs Hierarchical URL Structure
Hi, We are redoing our site structure and I was wondering what are the benefits of having a flat url structure. For example store.com/product instead of doing store.com/category/product. I noticed sites doing it both ways, even a-moz.groupbuyseo.org has both structures ex: a-moz.groupbuyseo.org/learn/seo and when you clck on something it brings you to a-moz.groupbuyseo.org/seo-expert-quiz (even though following the previous logic it should be a-moz.groupbuyseo.org/learn/seo/seo-expert-quiz) Please advise, Thanks!
Technical SEO | | WSteven0 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
Error: Missing Meta Description Tag on pages I can't find in order to correct
This seems silly, but I have errors on blog URLs in our WordPress site that I don't know how to access because they are not in our Dashboard. We are using All in One SEO. The errors are for blog archive dates, authors and just simply 'blog'. Here are samples: http://www.fateyes.com/2012/10/
Technical SEO | | gfiedel
http://www.fateyes.com/author/gina-fiedel/
http://www.fateyes.com/blog/ Does anyone know how to input descriptions for pages like these?
Thanks!!0 -
Redirection plugin: wordpress vs apache module?
Hi, Any one familiar with the wordpress plugin 'redirection' Are there any SEO benefits of having the plugin write the 301 redirects into the .htaccess? The standard mode does not use .htaccess but has wordpress genertae the 301s Thanks
Technical SEO | | Justin10 -
Microsite on subdomain vs. subdirectory
Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc. Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site? I read it has to do with the interlinking between the two.
Technical SEO | | ryanwats0 -
Keywords in file names vs folder names
We understand the value of a keyword phrase included in the URL. Is there more value to having that phrase in the folder name of the URL or the file name or does it matter? Example: http://www.biztoolsone.com/website-design.php or http://www.biztoolsone.com/website-design/ Which is best? Thanks, Wick Smith
Technical SEO | | wcksmith0 -
How do I add meta descriptions to Archives in Wordpress?
My most recent crawl returned a number of 'missing meta description' errors, and when I checked individual URLs, it turned out they were Wordpress Archived pages - for individual months and days (e.g. http:// .../2011/01). What's the best way to go about adding descriptions to these pages, if at all? Or should I have these pages not be indexed? I am using the All in One SEO plugin, so maybe there is an easy fix through this plugin, or it may be the cause of these errors? Any help is appreciated, thanks in advance! **EDIT After looking it up further, I have decided to use noindex for Archives, which should solve my problem right? Or is there a benefit to having those archived pages?
Technical SEO | | NetPicks0