Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Do I need to use rel="canonical" on pages with no external links?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Do I need to use rel="canonical" on pages with no external links?

    Intermediate & Advanced SEO
    5
    5
    1030
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Netrepid
      Netrepid last edited by

      I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them?

      I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included.

      Thank you.

      1 Reply Last reply Reply Quote 0
      • CleverPhD
        CleverPhD @TakeshiYoung last edited by

        This is also advised as a part of the on page optimization within the Moz grading system

        "Although the canonical URL tag is generally thought of as a way to solve duplicate content problems, it can be extremely wise to use it on every (unique) page of a site to help prevent any query strings, session IDs, scraped versions, licensing deals or future developments to potentially create a secondary version and pull link juice or other metrics away from the original. We believe the canonical URL tag is a best practice to help prevent future problems, even if nothing is specifically duplicate/problematic today."

        1 Reply Last reply Reply Quote 1
        • TakeshiYoung
          TakeshiYoung last edited by

          It's best practice to put canonicals on every page of your site, so that Google never gets confused by things like URL parameters. This can usually be automated by most modern CMSs.

          CleverPhD 1 Reply Last reply Reply Quote 1
          • SorinaDascalu
            SorinaDascalu last edited by

            The rel="canonical" was introduced to avoid duplicate content issues. It has nothing to do with links, internal or external.
             You use rel="canonical" to tell search engines which version of a page you prefer to be indexed.

            If you prefer to tell nothing, or if there is no way a page may get indexed with a different URL then you don't need to use rel="canonical".

            You are saying that your page has no external links pointing to it - but how can you control that? I may find your page, like it and link to it! This is how backlinks are supposed to work.

            As you probably know each url can we written in different ways and still point to the same content. What if you prefer your page to be indexed as http://www.yourdomain.com/yourpage and I instead link to http://www.yourdomain.com/yourpage/ (note the ending /)? In these cases using rel="canonical" may help not losing any link juice.

            I hope this helps.

            1 Reply Last reply Reply Quote 2
            • anthonydnelson
              anthonydnelson last edited by

              The canonical tag is unnecessary if you don't have problems with URL variations (tracking parameters, session ids, etc). Don't just think about external links though, if your own CMS or internal linking structure links to the same pages in different ways, the canonical tag can be a patch while you work on a development fix.

              All that being said, I'm a fan of having it on every page.

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • srbello

                Are rel=author and rel=publisher meta tags currently in use?

                Hello,  Do these meta tags have any current usage? <meta name="author" content="Author Name"><meta name="publisher" content="Publisher Name"> I have also seen this usage linking to a companies Google+ Page:Thank you

                Intermediate & Advanced SEO | | srbello
                0
              • BrandExpSteve

                Is their value in linking to PPC landing pages and using rel="canonical"

                I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,

                Intermediate & Advanced SEO | | BrandExpSteve
                0
              • EcommerceSite

                Should pages with rel="canonical" be put in a sitemap?

                I am working on an ecommerce site and I am going to add different views to the category pages. The views will all have different urls so I would like to add the rel="canonical" tag to them. Should I still add these pages to the sitemap?

                Intermediate & Advanced SEO | | EcommerceSite
                0
              • llamb

                Using Canonical URL to poin to an external page

                I was wondering if I can use a canonical URL that points to a page residing on external site? So a page like:
                www.site1.com/whatever.html will have a canonical link in its header to www.site2.com/whatever.html. Thanks.

                Intermediate & Advanced SEO | | llamb
                0
              • Mark_Ch

                Link Juice + multiple links pointing to the same page

                Scenario
                The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
                We have 4 unique links.
                In total we have 5 on page links. Question
                How many links would Google count as part of the link juice model?
                How would the link juice be weighted in terms of percentages?
                If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark

                Intermediate & Advanced SEO | | Mark_Ch
                0
              • JenniferDacosta

                Is it a bad idea to have a "press" page and link to press mentions of our company?

                We've recently been getting quite a bit of press. Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?

                Intermediate & Advanced SEO | | JenniferDacosta
                0
              • Omnipress

                Do I need to use canonicals if I will be using 301's?

                I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
                http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!

                Intermediate & Advanced SEO | | Omnipress
                0
              • James77

                Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc

                I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
                /aclk   - No cd value
                /search - No cd value
                /url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!

                Intermediate & Advanced SEO | | James77
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.