Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Recent Algo Change
-
I was wondering if anybody can shed some light on any recent changes to the Google algorithm in Australia. A competitor, www.manwithavan.com.au has always been number 1 for the most competitive search term in our industry "removalists melbourne". However, in the last week, they have fallen out of the the SERPS and are now (according to MOZ) ranking outside the top 50.
As far as l can tell, they have a really well optimized site with good structure, great text and updated content. They are very active within social media circles and have some really good external links.
Can anybody tell me why they would have been hit so badly. The reason l ask is that i want to make sure we don't make the same mistake.
Any feedback would be greatly appreciated.
-
Elementary, my dear Mosley.
-
Good work Holmes
-
Checking Ahrefs it is clear they have been hit by a penalty. They have over 700 exact match anchors for "man with a van" for example from just 30 domains, which makes up 67% of their backlinks!
-
Hi Robert
According to Algaroo, a tool that tracks the level of volatility in Google AU, there doesn't look to be anything out of the ordinary in the last few days.
I jumped into MajesticSEO to have a look at their backlinks, and what struck me was that out of their top 50 links (according to Majestic), around 20 of them have been deleted on the 21st and 22nd of September.
I'm also looking at their links on a whole - there are a lot of blogroll links, which looks quite unnatural, plus a number of directory links (which aren't necessarily bad but may have been devalued). A number of these blogrolls were site wide, so the deleted ones will have resulted in a very sharp fall in the number of links.
I can only speculate as to why those links were removed - whether prompted by Google or not - but it's clear that either removing them has caused the drop, or they have been prompted to remove them by Google after finding out about their link scheme (if it was one). Similarly the massive amount of directory links could be the cause - not because they're penalised, but because they have been devalued.
Hope that helps.
-
Are they in the SERPs what so ever? They may have been hit by panda or penguin, how about any of the other rankings have they changed ? Have you checked outside of Moz to confirm ?
If you go by the webmaster guidelines you can't go far wrong.
It could be they were up to some shady practices and got penalized for as such.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Change Google's version of Canonical link
Hi My website has millions of URLs and some of the URLs have duplicate versions. We did not set canonical all these years. Now we wanted to implement it and fix all the technical SEO issues. I wanted to consolidate and redirect all the variations of a URL to the highest pageview version and use that as the canonical because all of these variations have the same content. While doing this, I found in Google search console that Google has already selected another variation of URL as canonical and not the highest pageview version. My questions: I have millions of URLs for which I have to do 301 and set canonical. How can I find all the canonical URLs that Google has autoselected? Search Console has a daily quota of 100 or something. Is it possible to override Google's version of Canonical? Meaning, if I set a variation as Canonical and it is different than what Google has already selected, will it change overtime in Search Console? Should I just do a 301 to highest pageview variation of the URL and not set canonicals at all? This way the canonical that Google auto selected might get redirected to the highest pageview variation of the URL. Any advice or help would be greatly appreciated.
Intermediate & Advanced SEO | | SDCMarketing0 -
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Ranking dropped after changing title tag
I recently changed my company's site homepage title tag to make it start with our target keyword. The page was originally at page #7 or #8 and dropped to page #17 directly after I changed the page title. Is this normal? Is it's a temporary drop or should I change it back to the previous title.
Intermediate & Advanced SEO | | ForumOne0 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Pagination loading with using AJAX. Should I change this?
Hello, while I was checking this site; http://www.disfracessimon.com/disfraces-adultos-16.html I found that the pagination is working this way http://www.disfracessimon.com/disfraces-adultos-16.html#/page-2
Intermediate & Advanced SEO | | teconsite
http://www.disfracessimon.com/disfraces-adultos-16.html#/page-3 and content is being loaded using AJAX. So, google is not getting the paginated results. Is this a big issue or there is no problem?
Should I create a link for See All Products or there is not a big issue? Thank you!0 -
Changing from .com to .com.au
Hi All, we are looking for some guidance please, if at all possible. We have .com domain (the domain is older than 10 years), we have been using it for 2 years. We also have .com.au version of the domain (the domain is 2 years old, pointing to the .com domain) and isn't being used. We are an Australian based company. Our question is, should we be using .com.au instead of .com and if so, how would you advise going about doing the change over without having huge SEO impact on our business (negatively). We are on the home page for most of the searches we have optimized for, but we are always below the .com.au's - which is why we are considering the possibility of the move? Any advice would be GREATLY appreciated 🙂
Intermediate & Advanced SEO | | creativeground0 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0