Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best tool for finding what people are using as search phrases for my product
-
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use?
Thanks,
Ron
-
One tool I've begun to use more frequently is Search Queries in Webmaster Tools. It doesn't tell me what keywords I'm not using already that others are, but it does give me insight into how people are already finding their way to our sites. I look at the percent changes which show me trends in what people are searching for and use that information to add new content and more in depth information.
-
There was a blog on here several months ago http://a-moz.groupbuyseo.org/blog/using-google-analytics-to-power-an-effective-qa-strategy that explained this custom segment in analytics to get the Who,What, When, and where from organic search results I will share the segment
https://www.google.com/analytics/web/template?uid=fLy9z106Sh-psGcakOPMng
-
Hi Ron. If the keywords and phrases for your niche are REALLY LOW volume (like some of mine are), then I suggest using Google Adwords by running a few short PPC campaigns.
A two week run with your keywords set as a Broad match will gather enough data to activate an interesting Adwords report. This report is found on the "Keywords" screen of an individual campaign. Click the "Details" button then select "Search Terms / All" on the dropdown. This will list exactly what phrase people typed in the search box, how many times it was searched (Impressions), how many Clicks those phrases got, etc.
Just peeked at one of my campaigns and for the last 30 days it only had 2400 impressions. That's pretty low volume and those small volumes do not show up well in any free tool that I know of. Though they used to in the old Adwords Keyword Tool. I miss it...
-
There is a great article on this site about it
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google: Is There a Way to Find Your "Unknown Search Terms"
I believe Google stopped reporting search terms for privacy reasons. All my searches show as "unknown". I found a video that showed how to get around this but it's not current. Is there any way to get your Google terms search information? Thanks, Jo-Ann
Keyword Research | | VinJGirl0 -
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
Keyword Research | | BiskEd1 -
Which page is currently ranking the best for a particular keyword?
Hi Guys! I have approx. 50 keywords that I'm tracking for a website that has about 80 pages. I am wondering is there any way that I can find out which page on the site is currently ranking best for each of the keywords on my list? Ideally I would like to export the entire list with the keyword in the first column and the page that ranks best on the website for each given keyword, in the second column. Apologies if the wording of this post is confusing - I am not quite sure how to make it clearer. The aim of my task is to determine which keywords should be allocated to each page on the site so I need to work out which keywords are working already for certain pages so that I don't take those efforts away from the well-optimised pages. Many thanks! Meaghan
Keyword Research | | StoryScout0 -
How to get search volume in Google's keyword planner
I want to know the search volume for ~1000 keywords that I discovered via ubersuggest. Yesterday I could have done this in 5 minutes, but I can't seem to get it to work in the new Google tool and would love some advice. When I either upload or copy and paste my list into the tool I can get it to give me search ideas with volume, but it has all the keywords I am uploading as 0 search volume (when I know that is not true and some of them have thousands of searches). I've tried "entering keywords to see how they perform" and also "searching for keyword ideas" (the second just because the first didn't try after my 10 tries) Any ideas about what I am doing wrong?
Keyword Research | | theLotter
Or is this a bug other people have been experiencing?0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
Where can I find data on growth in individual keyword search terms, over tiime?
I am operating in an emerging market, and want to understand the underlying growth in the relevant Google keyword search terms. I can use this as a proxy for market growth. I have checked out Google Trends, but this confusingly shows peak search volumes (out of 100) not search volumes. Are there any better tools out there? Any advice would be greatly appreciated.
Keyword Research | | JDog980 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
How do search engines score "nested" keywords?
I use "nested" for lack of a better term; what I mean is keyword phrases that contain other keyword phrases. For example, if I have a page that is extremely well optimized (on-page) for the phrase "old silver coins", is that page by default also extremely well optimized (on-page) for the phrase "silver coins"? Or does google understand that I am optimizing for the longer phrase "old silver coins" and somehow exclude me from contention for the sub-phrase "silver coins"? I understand that this gets more complicated when talking about backlinks (off-page), but the same general question remains. If I am getting good backlinks for "old silver coins", am I also getting good backlinks for "silver coins" at the same time? I do understand that "silver coins" may be more competitive than "old silver coins" and so my page may not rank the same for the two phrases. But I am really curious if there is some kind of multiplier effect with nested keyword phrases like the example I have provided, or whether google somehow only credits for the full phrase and not for any sub-phrases contained therein. Any insight would be greatly appreciated! (And sorry if this has been addressed already. I have looked around the site and have googled this question, but haven't found anything useful yet.) Thanks. BONUS QUESTION: Are the answers to my questions above exactly the same when discussing singular versus plural keywords ("coins" versus "coin")? After all, that is a "nested case just like my examples above. On the other hand, I can see there being some special treatment of singular and plural.
Keyword Research | | Kp2221