Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Does Google's algorithm work the same in every country?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does Google's algorithm work the same in every country?

    International SEO
    4
    4
    2113
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • david.smith.segarra
      david.smith.segarra last edited by

      I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries?

      I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for.

      The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..

      1 Reply Last reply Reply Quote 0
      • Martijn_Scheijbeler
        Martijn_Scheijbeler last edited by

        Cool question, the answer is already given and is NO. Google is rolling out the bigger algorithmic updates per region or per country. For example the first version(s) of the Panda update were only released for the regions speaking English. After that they deployed it to several european countries to see what the influence was there. In the end after a couple of months they deployed it worldwide.

        I couldn't find it that fast but I thought there was also a video from Matt Cutts explaining that some elements of the algorithm only work for specific countries.

        1 Reply Last reply Reply Quote 1
        • gazzerman1
          gazzerman1 last edited by

          Also Google will test out new algorithms and then roll them out country by country.

          1 Reply Last reply Reply Quote 0
          • vmialik
            vmialik last edited by

            No it does not, and here is one glimpse as to why:

            "Google does indeed sometimes launch algorithms just for the English language but when possible, Google does try to launch them globally."

            More info: http://searchengineland.com/googles-matt-cutts-we-fight-search-spam-in-40-localized-countries-internationalize-our-spam-algorithms-168785

            Hope this helps

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • gravymatt-se

              Should Hreflang x-default be on every page of every country for an International company?

              UPDATED 4/29/2019 4:33 PM I had made to many copy and pastes. Product pages are corrected Upon researching the hreflang x-default tag, I am getting some muddy results for implementation on an international company site  older results say just homepage or the country selector but…. My Question/Direction going forward for the International Site I am working on:  I believe I can to put x-default all the pages of every country and point it to the default language page for areas that are not covered with our current sites. Is this correct? From my internet reading, the x-default on every page is not truly necessary for Google but it will be valid implemented. My current site setup example:
              https://www.bluewidgets.com Redirects to https://www.bluewidgets.com/us/en (functions as US/Global) Example Countries w/ code Site:- 4 countries/directories US/Global, France, Spain Would the code sample below be correct? https://www.bluewidgets.com/us/en/ (functions as US/Global) US/Global Country Homepage - https://www.bluewidgets.com/us/en/ US/Global Country Product Page(s) This would be for all products - https://www.bluewidgets.com/us/en/whizzer-5001/ http://www.bluewidgets.com/us/en (functions for France) France Country Homepage - https://www.bluewidgets.com/fr/fr/ France Country Product Page(s) This would be for all products- https://www.bluewidgets.com/es/es/whizzer-5001 http://www.bluewidgets.com/us/en (functions as Spain) Spain Country Homepage - https://www.bluewidgets.com/es/es/ Spain Country Product Page(s) This would be for all products - https://www.bluewidgets.com/es/es/whizzer-5001 Thanks for the spot check Gravy

              International SEO | | gravymatt-se
              0
            • mattdinbrooklyn

              Country and Language Specific URL Paths

              Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?

              International SEO | | mattdinbrooklyn
              0
            • SimonByrneIFS

              Can you target the same site with multiple country HREFlang entries?

              Hi, I have a question regarding the country targeting aspect of HREFLANG. Can the same site be targeted with multiple country HREFlang entries? Example: A global company has an English South African site (geotargeted in webmaster tools to South Africa), with a hreflang entry targeted to "en-za", to signify English language and South Africa as the country. Could you add entries to the same site to target other English speaking South African countries? Entries would look something like this: (cd = Congo, a completely random example) etc... Since you can only geo-target a site to one country in WMT would this be a viable option? Thanks in advance for any help! Vince

              International SEO | | SimonByrneIFS
              0
            • Monologix

              URL Structure - Homepage, Country and State Pages

              Hello, I am creating a website (or websites if best format) that will have state-specific boating license courses for every state in the US, Canada and Australia. I would like the content to be available on the website in English, French and Spanish. I want to be the global leader in providing boat test courses. For the (1) homepage, (2) country pages, and (3) state pages, what is best SEO format I should use for:
              (a) URL structure
              (b) "href lang" code
              (c) rel canonical code
              (d) will meta content with non-English pages need to also be in the non-English language of that page? Also, what server company do you recommend I host my website with? I am a non-programmer and learning SEO, so any and all help will be greatly appreciated! Thank you very much in advance!!!

              International SEO | | Monologix
              0
            • bjs2010

              What language to use for URL's for Russian language?

              Hi, Our site is in English, Spanish, Danish and Russian - the URL's are individual to the language they are in, but of course, Russian contains some strange characters so I decided not to use them in the URL's Any advice on how to create the URL's for russian language pages? thanks

              International SEO | | bjs2010
              0
            • Poor Google.co.uk ranking for a UK based .net, but great Google.com

              I run an extremely popular news & community website at http://www.onedirection.net, but we're having a few ranking issues in Google.co.uk. The site gets most of its traffic from the USA which isnt a bad thing - but for our key term "one direction", we currently don't rank at all on Google.co.uk. The site is located on a server based in Manchester, UK, and we used to rank very well earlier this year - fluttering about in position 5-7 most of the time. However earlier this year, around July, we started to fall down to page 2 or 3, and at the start of this month we don't rank at all for "one direction" on Google.co.uk. On Google.com however we're very strong, always on page one. We're definitely indexed on .co.uk, just not for main search term - which I find a bit frustrating. All the content on our site is unique, and we write 2-4 stories every day. We have an active forum too, so a lot of our content is user-generated. We've never had any "unnatural link building" messages in Webmaster Tools, and our link profile looks fine to me. Do we just need more .co.uk links, or are we being penalised for something? (I can't imagine what though). It certainly seems that way though. Another site, "www.onedirection.co.uk" which is never updated and has a blatant ad for something completely unrelated on its homepage, ranks above us at the moment-  which I find quite frankly appalling as our site is pretty much regarded as the worlds most popular One Direction news and fan site. We've spent the last few months improving the page-load times of our site, and we've reduced any unneccesary internal linking on the site. Approx 2 months ago we launched a new forum on the site, 301'ing all the old forum links to the new one, so that could have had an impact on rankings - but we'd expect to see an impact on Google.com as well if this was an issue. We definitely feel that we should be ranking higher on Google.co.uk. Does anyone have any ideas what the iproblems could be? Cheers, Chris.

              International SEO | | PixelKicks
              0
            • lcourse

              Country name displayed after domain name in google SERP

              our online shop targets clients in the US and worldwide (same URL - no subdirectories - currency changes based on IP). when searching in google.ie or google.no for our site google displays in the SERPS "US" or "United States" after the URL for our site, but for most other US competitors it does not show the country in the SERPS. I deleted our google places listing 2 weeks ago, since I suspected it may be related, but no change so far. In google webmaster tools we have targeted the shop domain to United States, which may be another factor. Unfortunately we can not undo this setting since without it our google US ranking for the most relevant competitive keyword drops from position 8 to position 100+. Server location is in Germany which despite lots of US links and US contact info and USD currency appparently makes google think that the site is not targeting the US. Does anybody know what triggers the country name in the SERPS (google places or webmaster tools or other) and  can give advice if there is any way to get rid of it.

              International SEO | | lcourse
              0
            • Dennis-52961

              How can I see what my web site looks like from a different country?

              I've tried a few proxy tools to try to see how my site looks from other global locations, but haven't found one that works very well yet -- or a list of reliable proxies around the world. I need to do this to test various geo-targetted ads and other optimizations. Can anyone make a recommendation? Thanks!

              International SEO | | Dennis-52961
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.