• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. E-Commerce product pages that have multiple skus with unique pages.

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        E-Commerce product pages that have multiple skus with unique pages.

        On-Page Optimization
        4
        7
        2535
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • MikeDelaCruz77
          MikeDelaCruz77 last edited by

          Hey Guys,

          With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe.

          Thanks in advance!

          1 Reply Last reply Reply Quote 0
          • joseph.chambers
            joseph.chambers @alexhoug last edited by

            this is always not the best answer. I've seen cases where the click has too many pages and it takes a long time to get to a product. A lot of the products too are similar so I combined a lot of parts together and hes getting 67% higher ctr and 3x more sales and phone calls.

            1 Reply Last reply Reply Quote 0
            • alexhoug
              alexhoug @AlanBleiweiss last edited by

              Agreed. You now have your work cut out for you Jose.

              1 Reply Last reply Reply Quote 0
              • AlanBleiweiss
                AlanBleiweiss @MikeDelaCruz77 last edited by

                If that's the case Jose, then unique content is key.

                alexhoug 1 Reply Last reply Reply Quote 0
                • MikeDelaCruz77
                  MikeDelaCruz77 last edited by

                  Thanks for your feedback guys! In reply to both of you, it is very common for a prospect to search for the size followed by the tire model IE: 275/60/15 BFGoodridge T/A. If I have unique pages per size I can optimize the page title to automatically use the size followed by tire brand followed by tire model. This way I have greater chances of the end user finding me. My other idea was to create size specific content that I can use above and below the model specific text.

                  AlanBleiweiss 1 Reply Last reply Reply Quote 0
                  • AlanBleiweiss
                    AlanBleiweiss last edited by

                    Jose,

                    I'm curious to understand why you need a separate unique page for each size.  Do that many people search for particular tire sizes as compared to broader tire related phrases?   Personally I'd think that listing all tire sizes on a single page would be more user friendly.  And it would allow for even more content on each model's page.

                    The other side of that reasoning is having hundreds of size specific pages that have no unique content other than the size (name for all intents and purposes) would classify those pages as thin content and less likely to have those pages rank especially given that you're unlikely to get unique quality inbound links pointing to most of those.

                    So my recommendation would be to focus on building up those model pages and not going with unique size pages.  Or, alternately, finding ways to creatively generate a couple paragraphs of truly unique content for every size page in the system.  Anything less and it's duplicate content.

                    1 Reply Last reply Reply Quote 0
                    • alexhoug
                      alexhoug last edited by

                      I would suggest that for each model you create different unique content on the page (as each model should have different features and variants). Now instead of adding a new page for each size of each model, have a drop down box (on the model's page) that lets you select the size, so the user can instantly see the sizes available for the model and then you don't have to scramble to generate new content for each size (which would be difficult). This is a win-win situation for the user and for the client. Hope that helps.

                      joseph.chambers 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • mbmozmb

                        What is the best meta description for Category Pages, Tag Pages and Main Article?

                        Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?

                        On-Page Optimization | | mbmozmb
                        0
                      • Aaron.be

                        Landing page separate from product page

                        Hello there,  I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page.  is it bad for SEO? my website: https://relationadviser.ir

                        On-Page Optimization | | Aaron.be
                        1
                      • GOMO-Gabriel

                        Shifting target keyword to a new page, how do we rank the internal page?

                        I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword

                        On-Page Optimization | | GOMO-Gabriel
                        0
                      • rajam

                        Multiple H1 tags on Squarespace blog page?

                        Hi All, I use Squarespace and while running my site (https://www.growmassagebusiness.com) through programs am seeing that my blog posts are being seen as one page with multiple H1 tags. I read through the SS help desk and found back in 2015 someone wrote that it's not a bit deal b/c of HTML5 and that the search engines will read each blog post as a sub-page. I'm not so sure about that and wondering what the experts think? If that is screwy then I'm considering possibly making each blog post it's own page rather than using their blog posting format.

                        On-Page Optimization | | rajam
                        0
                      • abisti2

                        How unique should a meta description be?

                        I'm working on a large website (circa 25k pages) that presently just replicates each page title as a meta description. I'm thinking of doing a 'find and replace' in the database so I change: to where the preceeding and following text would be the same in each case eg Is this unique enough? Obviously the individual keyword would make it technically unique each time....and manually changing them would take the rest of my life 🙂

                        On-Page Optimization | | abisti2
                        1
                      • Ria_

                        How do you make product pages unique when there are thousands of products?

                        When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each? Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail? Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing... Notes: Product pages already have reviews, helps with adding more unique user-generated content to each page. There's dynamic content e.g. "You may be interested in...", "Related products", etc.

                        On-Page Optimization | | Ria_
                        3
                      • pbess

                        Define H2,H3 and H4 for e-commerce sites

                        Hi Everybody, I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites. For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/ What would you suggest for H2,H3 and H4? Thank you very much for your help!

                        On-Page Optimization | | pbess
                        0
                      • azu25

                        Add content as blog post or to product pages?

                        Hi, We have around 40 products which we can produce plenty of in-depth and detailed "how to"-type pieces of content for. Our current plan is to produce a "How to make" style post for each as a long blog post, then link that to the product page. There's probably half a dozen or more of these kind of blog posts that we could do for each product. The reason why we planned on doing it like this is that it would give us plenty of extra pages (blog posts) on their own URL which can be indexed and rank for long tail keywords, but also that we can mention these posts in our newsletter. It'd give people a new page full of specific content that they can read instead of us having to say "Hey! We've updated our product page for X!", which seems a little pointless. Most of the products we sell don't get very many searches themselves; Most get a couple dozen and the odd few get 100-300 each, while one gets more than 2,000 per month. The products don't get many searches as it's a relatively unknown niche when it comes to details, but searches for the "categories" these products are in are very well known (Some broad terms that cover the niche get more than 30,000+ searches a month in the UK and 100,000+ world wide) [Exact].
                        Regarding the one product with more than 2,000 searches; This keyword is both the name of  the product and also a name for the category page. Many of our competitors have just one of these products, whereas we're one of the first to have more than 6 variations of this product, thus the category page is acting like our other product pages and the information you would usually find on our product pages, is on the category page for just this product. I'm still leaning towards creating each piece of content as it's own blog post which links to the product pages, while the product pages link to the relevant blog posts, but i'm starting to think that it may be be better to put all the content on the product pages themselves). The only problem with this is that it cuts out on more than 200 very indepth and long blog posts (which due to the amount of content, videos and potentially dozens of high resolution images may slow down the loading of the product pages). From what I can see, here are the pros and cons: Pro (For blog posts):
                        1. More than 200 blog posts (potentially 1000+ words each with dozens of photos and potentially a video)..
                        2. More pages to crawl, index and rank..
                        3. More pages to post on social media..
                        4. Able to comment about the posts in the newsletter - Sounds more unique than "We've just updated this product page"..
                        5. Commenting is available on blog posts, whereas it is not on product pages..
                        6. So much information could slow down the loading of product pages significantly..
                        7. Some products are very similar (ie, the same product but "better quality" - Difficult to explain without giving the niche away, which i'd prefer not to do ATM) and this would mean the same content isn't on multiple pages.
                        8. By my understanding, this would be better for Google Authorship/Publishership.. Con (Against blog posts. For extended product pages):
                        1. Customers have all information in one place and don't have to click on a "Related Blog posts" tab..
                        2. More content means better ability to rank for product related keywords (All but a few receive very few searches per month, but the niche is exploding at an amazing rate at the moment)..
                        3. Very little chance of a blog post out-ranking the related product page for keywords.. I've run out of ideas for the 'Con' side of things, but that's why I'd like opinions from someone here if possible. I'd really appreciate any and all input, Thanks! [EDIT]:
                        I should add that there will be a small "How to make" style section on product pages anyway, which covers the most common step by step instructions. In the content we planned for blog posts, we'd explore the regular method in greater detail and several other methods in good detail. Our products can be "made" in several different ways which each result in a unique end result (some people may prefer it one way than another, so we want to cover every possible method), effectively meaning that there's an almost unlimited amount of content we could write.
                        In fact, you could probably think of the blog posts as more of "an ultimate guide to X" instead of simply "How to X"...

                        On-Page Optimization | | azu25
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.