• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. Algorithm Updates
        4. Should we use brand name of product in URL

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Should we use brand name of product in URL

        Algorithm Updates
        4
        4
        3912
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • RetailClicks
          RetailClicks last edited by

          Hi all,

          What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url?

          So our URL is: www.brandXstore.com

          Is it best to do: www.brandXstore.com/brandX-productA.html

          of just do: www.brandXstore.com/ProductA.html

          Thanks for quick answering 😉

          1 Reply Last reply Reply Quote 1
          • CSawatzky
            CSawatzky last edited by

            Agree with Brady & Adam on this one. Each great responses.

            I'll just add that, for the most part, the URL should be for the user first and then the search engine. A lot of times brands have funk looking URLs that have numbers and symbols in them - not user friendly. So, I'd recommend adding your descriptive keyword/producA/B/C into the URL if it'll help the user understand your product and navigate your site better 🙂

            Hope this helps!

            1 Reply Last reply Reply Quote 1
            • BradyDCallahan
              BradyDCallahan last edited by

              Inserting the brand name again in the product page portion of the URL is unnecessary and looks like a keyword stuffing technique. Assuming the brand you're representing gets a lot of search traffic, focusing on the power of your domain should be more than enough to attract visits to your site.

              Focusing on users should be your main focus when designing URL structures. As a potential customer, repeating the brand name in the URL of pages would be unnecessary and unattractive. Thus, it will (probably) have the same effect on search engines. As Adam said, short and user-friendly is the way to go.

              1 Reply Last reply Reply Quote 1
              • adammason
                adammason last edited by

                Hi Jeroen

                I would look more into making sure the URLs are kept fairly short and friendly. I wouldn't expect a huge SEO impact from this, I would look more into the question "does including the brand name in the URL improve usability for my visitors?". Maybe you have several "ProductA" all by different brands? If this is the case then yes I would include the brand name in the URL.

                If you are selling only BrandX products on your store and nothing else then I would not bother putting in the brand name as you are already including the brand in your main site URL. Having it twice could make the URL look at bit keyword stuffed.

                Hope this helps.

                Adam

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • rwat

                  Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?

                  E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?

                  Algorithm Updates | | rwat
                  0
                • isaac663

                  Using Google to find a discontinued product.

                  Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product.  It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?)  No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock?  Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.

                  Algorithm Updates | | isaac663
                  1
                • Inevo

                  Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?

                  Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
                  _"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂  

                  Algorithm Updates | | Inevo
                  0
                • Parse.ly

                  Does Google use dateModified or date Published in its SERPs?

                  I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!

                  Algorithm Updates | | Parse.ly
                  0
                • AshShep1

                  Can I use schema markup for my Trustpilot results?

                  Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash

                  Algorithm Updates | | AshShep1
                  1
                • Aman_123

                  Having 2 domains with same name - Impact on SEO

                  Hi AllAs we still dwindle with the rankings not coming in line with the efforts.I have a question: We have 2 websites 1. http://www.example.com/ (which lost traffic and rank in Jan 2013). So we assumed that it was due to some penguin penalty. So we worked on disavow extra but nothing actually helped.Though there was no manual penalty mentioned in the GWT. Frustrated with this we thought of having another website 6 months back: 2. https://example.org/ - we did all the right things and by the book. But we are not seeing ranking here too. We did backlink analysis on all competitors and worked on only quality links they had. So all our links are highly highly relevant.  But still the ranks are not moving beyond third page...in fact they moved to 6-7 page in last 2-3 days. Please suggest .. 1. is it due to same name of domain (our brand name) causing the issue. If yes should we go for 302 or 301 redirect to save ourselves from any penalty that our last website may have got. We can not leave that name unattended as our cataloges etc have that website mentioned. i will expect a scientific reply here not gut feeling please. 2. Is it to do with .org domain extension that it should not be with commercial organizations like us Kindly reply at the earliest Regards Aman

                  Algorithm Updates | | Aman_123
                  0
                • Steplead

                  How to use MOZ to improve my website

                  Hi, I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better! Thanks a lot in advance! John Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all! -John.

                  Algorithm Updates | | Steplead
                  1
                • airnwater

                  Importance of Product Review Syndication?

                  Greetings everyone I have been tasked to do research on just how important it is to have product reviews syndicated with Google's (star rating found in Google Shopping). I am unable to find any research reports or studies on this nor any quantitative data on it's impact, beneficial or otherwise. If any of you folks have any first hand experiences, perhaps some before and after figures, that would be great. Thanks

                  Algorithm Updates | | airnwater
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.