Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Choosing a title tag in seo (H1 or H2 or H3)
-
I look many times on google that what is the best tag to set in title for seo, H1 or H2 or H3 In many forums and sites they are asking that you need to put only H2 tag in title and someone ask to put H1 in title and i am confused,
Some body tell me the correct tag for seo in google, or any other search engine.
-
Ben Morei stated the difference between HTML4 and HTML5 in using heading tags already. His answer is therefor completely correct.
What i would like to add to his answer is that you should look at H1, H2, H3, H4, H5 and H6 tags as if the webpage is a book. In a book the chapter-title is a H1 tag. All the subchapters have an H2 tag. If these subchapters have another sub-area then this would be marked up with an H3 tag and so on.
Having a clear hierarchy in your heading tags will make it more user friendly. Search engines might also understand better which parts of the content are connected to each other and which are separate because of this.
Hope i answered your question and if anything is still unclear feel free to ask more details.
We have three answers to your question here now and the question is still on marked as 'unanswered'.If your question is answered could you please mark the answer which was most helpful as the correct answer so this question is no longer on the bounty page for no reason?
-
The answer to this questions kind of depends on the technology you are using.
(X)HTML 4 and below will only allow you to use one h1 per page - so it's got to be the most important thing on that page. Think of it like the headline on the front of a newspaper. Your H2 elements are then the sub-heads, h3's sub-subheads and so on; like the newspaper you can have as many of those breaking up the text as you want. This is why you may have heard about people using an h2 element for their main headline, especially on home pages; the most "important" thing there - to the client at least - is the logo, which is therefore often wrapped in an h1.
HTML5, on the other hand, lets you have multiple h1 elements (one per section). So you can wrap your logo - up in the header - in one, you can have one for your page's main headline - it's in a
or- and your sidebar can have one - it's in its own <sidebar>after all. You can even have one in your footer if the whim takes you. Search engines establish which h1 is more important through a hierarchy (article is more important than sidebar is more important than header or footer).
Hope that helps!</sidebar>
-
Hi,
H1 should be the most important title on your page. What you most times see is that you're using H2 and H3 for listings or other headings on the rest of the page.
Martijn.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 tag positioning impact
Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx
On-Page Optimization | | Popidev0 -
Tags - Good or bad for SEO
We are getting Moz errors for duplicate content because tag pages share the same blog posts. Is there any way to fix this? Are these errors bad for SEO, or can I simply disregard these and ignore them? We are also getting Moz errors for missing descriptions on tag pages. I am unsure how to fix these errors, as we do not actually have pages for these on our WordPress site where we are able to put in a description. I have heard that having tags can be good for SEO? (We don't mind having several links that show up when searching for us on google...) As far as the SEO goes, I am not sure what to do. Does anyone know the best strategy?
On-Page Optimization | | Christinaa0 -
What are "stop" words in Title Tags?
My client is following his GoDaddy SEO Checklist, and it is reporting 5 errors in Title Tags, saying the Titles contain "stop" words. I can't figure out what these are. Any ideas?
On-Page Optimization | | cschwartzel0 -
Rel canonical tag back to the same page the tag is on?
Very simple, Why would a website (and I have seen tons doing this) link the rel canonical tag back to the same page the tag is on? Example: somepage.htm has a canonical tag linking to somepage.htm I thought the idea of this tag was to tell google if 2 pages are similar, this page is the original, and it's this page which should be indexed and the page with the tag on should pass all PR to the original. Maybe im wrong and someone can help me out to understand this.
On-Page Optimization | | activitysuper0 -
SEO for luxury brands!?
Hi all, It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank! 😉 Just wondering - how would be the best to approach such kind of terrible situation? Regards, Jungle
On-Page Optimization | | Jungles0 -
Sequence of heading tags (H1, H2, H3, etc) important?
Meaning heading tags (H1, H2, H3, etc) are a critical part of good on-page optimisation. Fair enough. It helps humans and bots make sense of a page's content. 3 questions regarding implementation of heading tags: Should heading tags appear in sequence in the HTML code. I.e. H1 first, then H2 lower down, etc.? Can the page contain more than one H1 tag? Can the page contain multiple H2, H3, H4 tags?
On-Page Optimization | | AndreVanKets1 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Are Amazon meta tags efficient?
We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
On-Page Optimization | | KnutDSvendsen
|0