• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Wikipedia links - any value?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Wikipedia links - any value?

        Intermediate & Advanced SEO
        6
        7
        1952
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Harbor_Compliance
          Harbor_Compliance Subscriber last edited by

          Hello everyone.  We recently posted some of our research to Wikipedia as references in the "External Links" section.  Our research is rigorous and has been referenced by a number of universities and libraries (an example: https://www.harborcompliance.com/information/company-suffixes.php).  Anyway, I'm wondering if these Wikipedia links have any value beyond of course adding to the Wiki page's information.  Thanks!

          1 Reply Last reply Reply Quote 0
          • Travis_Bailey
            Travis_Bailey last edited by

            In the olden days, before search engines, our elders judged links based upon the traffic they would send. You have to consider that someone is going to click on that link. Maybe that set's the site up as an authority in one person's mind. Eventually they will run into other people that are like-minded .

            Maybe these people go out and publish something, with followed links, from somewhere pretty nice. It may be a long shot, but Wikipedia tends to rank well for informational queries. The links that may follow would help later.

            You have content on a site with pretty high visibility. I would ask you, how is this a bad thing?

            1 Reply Last reply Reply Quote 1
            • Alex-Harford
              Alex-Harford last edited by

              Adam - remember that PageRank was only updated every few months (these days, even less) - can you be sure if those earlier links were already taken into account before the Wikipedia link was added? Also, maybe followed links came from websites that scrape or otherwise use Wikipedia's content?

              I agree that Wikipedia links can be valuable though. It's an edited resource, and it's likely your content will be linked from a page that's relevant to your content, which helps. I've seen decent levels of engaged traffic from Wikipedia links.

              If all you do on Wikipedia is add your own links though - you could end up getting banned from it. Rather than just adding links you should be adding value to the page content as a whole - pieces of your research could be really helpful to readers of the Wikipedia page and lead to more traffic to your website. It will also look less suspicious if you add other trusted links and make good contributions to edits on a number of pages. Wikipedia doesn't like biased content either.

              1 Reply Last reply Reply Quote 1
              • adammason
                adammason last edited by

                Just to confirm what my findings discovered, it showed that Wikipedia does (or at least did then) actually provide value from an SEO sense. The external links are indeed nofollow however Google could be wavering the nofollow status of those links because of the fact it is "Wikipedia".

                1 Reply Last reply Reply Quote 1
                • TommyTan
                  TommyTan last edited by

                  Like what Wiqas and Adam said.  Wiki links are nofollow so in SEO sense, it may not provide you any value.

                  However, it definitely brings in a lot of value in driving traffic to your site.  In the end, you are doing SEO because you want more people to notice your site and increase traffic which is what Wiki is doing.

                  In conclusion, i would say it Wiki links bring value to your site.

                  1 Reply Last reply Reply Quote 2
                  • Asjad
                    Asjad last edited by

                    Wiki Pages links are Nofollow'ed So They do not pass link juice to the external pages.

                    But Wiki links are still valuable as it adds authority/diversity  as well as traffic too.

                    Thanks

                    Asjad Afzal
                    COO
                    Globital PTY LTD

                    1 Reply Last reply Reply Quote 2
                    • adammason
                      adammason last edited by

                      From the research I have done I would say they are worth it. The external links in Wikipedia are nofollow however I have seen reason to believe that Google still counts links from Wikipedia. This test is a few years old now so it may have changed but this is what I found.

                      I built a new site on a new domain for a client that was a local restaurant. Once the site was live it gathered a couple of links all very small in terms of pagerank value. The site sat at PR0 for over a year.

                      Some time after that the site was listed on the villages Wikipedia page as an external link (of course no followed). The wikipedia page itself was a PR3. After the next PR toolbar update my clients site received a PR2 update.

                      From that I knew fully well that there was no other links pointing to the site that would have affected this. Since that day I have always assumed that Google pushed value to sites linked from Wikipedia followed or no followed. But as I say, this test is about 4-5 years years old now.

                      Hope this helps.

                      1 Reply Last reply Reply Quote 3
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Breadcrumbs and internal links

                        Hello, I use to move up my site structure with links in content. I have now installed breadcrumbs, is it is useful to still keep the links in content or isn't there a need to duplicate those links ? and are the breadcrumbs links enough. Thank you,

                        Intermediate & Advanced SEO | | seoanalytics
                        1
                      • BeckyKey

                        Too many on page links

                        Hi I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+ How important is this now? I've read a few articles to say it's not as crucial as before. Thanks!

                        Intermediate & Advanced SEO | | BeckyKey
                        1
                      • maxweb

                        Links from non-indexed pages

                        Whilst looking for link opportunities, I have noticed that the website has a few profiles from suppliers or accredited organisations. However, a search form is required to access these pages and when I type cache:"webpage.com" the page is showing up as non-indexed. These are good websites, not spammy directory sites, but is it worth trying to get Google to index the pages? If so, what is the best method to use?

                        Intermediate & Advanced SEO | | maxweb
                        0
                      • RobSchofield

                        How to tell the date a link was created

                        Does anybody know of a website that can let you know when an external link was created to a site? Or any other way of finding this info out. Thanks

                        Intermediate & Advanced SEO | | RobSchofield
                        0
                      • M_D_Golden_Peak

                        Do 404 Pages from Broken Links Still Pass Link Equity?

                        Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!

                        Intermediate & Advanced SEO | | M_D_Golden_Peak
                        0
                      • ScottBaxterWW

                        De-indexed Link Directory

                        Howdy Guys, I'm currently working through our 4th reconsideration request and just have a couple of questions. Using Link Detox (www.linkresearchtools.com) new tool they have flagged up a 64 links that are Toxic and should be removed. After analysing them further alot / most of them are link directories that have now been de-indexed by Google. Do you think we should still ask for them to be removed or is this a pointless exercise as the links has already been removed because its been de-indexed. Would like your views on this guys.

                        Intermediate & Advanced SEO | | ScottBaxterWW
                        0
                      • cprodigy29

                        Where to link to HTML Sitemap?

                        After searching this morning and finding unclear answers I decided to ask my SEOmoz friends a few questions. Should you have an HTML sitemap? If so, where should you link to the HTML sitemap from? Should you use a noindex, follow tag? Thank you

                        Intermediate & Advanced SEO | | cprodigy29
                        0
                      • raybiswa

                        How to ping the links

                        When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?

                        Intermediate & Advanced SEO | | raybiswa
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.