Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is is ok to have multiple H2 or H3s?
-
Hi mozzers,
I am wondering if the search engine gets bothered to read multiple heading 2s or heading 3s or heading4s (these would be unique content headings of course)?
I am asking this because I need to follow a consistent content structure and many of titles would fall into one type of headings.
Thanks
Ty
-
How do I reduce the too many H2's on my blog
-
I regret reading this topic... Because I don't get it... I was doing an SEOSITECHECK on my blog and it told me that I have too many H2's how do I fix that!??
-
It totally makes sense.
Thank you guys!!
-
I agree that 99% of the time multiple H1 tags are not best. However, imagine your Web site is a trilogy with three completely separate volumes. In a case like this I think the site title tag might "Trilogy of 3 books" - and then there could very well be a blurb about each separate book on the home page. The titles of each one of those books could be an H1 tag.
Now, one could argue that each of those "books" maybe should have its own Web site, that's probably another discussion

-
I would agree with everything that danatanseo stated regarding H2 and H3 tags. However, I would never use multiple H1 tags.
As stated in SEOmoz's own on page optimisation reports:
"Best practices for both SEO and accessibility require only a single H1 tag. The H1 is meant to be the page's headline, and thus, multiple H1s are confusing. Consider employing H2, H3 or CSS styles to achieve the same results with text visualization."
Hope this helps!
-
Yes, multiple H2 and H3s are perfectly okay as long as they make sense. Think about the outline of a book or research paper. You could have Chapter 1, followed by several or many subchapters, and each of those subchapters or subheadings could have subsections. As long as those headings make sense in terms of the structure of your content, it's perfectly ok. There are even times when multiple H1 tags are okay. For example a very big site, or business, that might have three different arms of the business that all want to be represented equally on the home page, might possibly have multiple H1s (although be really really careful with that). Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H2 tags always recommended? Or ok without?
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page". Examples: <h1>Used Bow Front Desk With Mahogany Laminate</h1> <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon <h2>Product Description:</h2> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p> OR (no h2 tags or product description header at all) <h1>Used Bow Front Desk With Mahogany Laminate</h1> <p>QTY: 3 - Manufacturer: Hon</p> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p> I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version. Thanks,
On-Page Optimization | | NRSmart
Todd0 -
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
Link flow for multiple links to same URL
Hi there,
On-Page Optimization | | doctecs
my question is as follows: How does Google handle link flow if two links in a given page point to the same URL? (do they flow link individually or not?) This seems to be a newbie question, but actually it seems that there is little evidence and even also little consensus in the SEO community about this detail. Answers should include source Information about the current state of art at Google is preferable The question is not about anchor text, general best practises for linking, "PageRank is dead" etc. We do know that the "historical" PageRank was implemented (a long time ago) without special handling for multiple links, as e.g. last stated by Matt Cutts in this video: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 On the other hand, many people from the SEO community say that only the first link counts. But so far I could not find any data to back this up, which is quite surprising.0 -
Handling multiple locations in the footer
I have a client with several locations. Should I include only the main office's address in the footer? The client is wanting to add them all.
On-Page Optimization | | SearchParty0 -
Define H2,H3 and H4 for e-commerce sites
Hi Everybody, I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites. For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/ What would you suggest for H2,H3 and H4? Thank you very much for your help!
On-Page Optimization | | pbess0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
Submitting multiple sitemaps
I recently moved over from html to wordpress. I have the google sitemap plugin on the new wordpress site, but in webmaster tools, it's only showing 71 pages, and I have hundreds, but many are html. Is it okay, to submit an html sitemap as well as the wp sitemap that's already in there?
On-Page Optimization | | azguy0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0