• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Does a UTM tag influence the linkvalue?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Does a UTM tag influence the linkvalue?

        Intermediate & Advanced SEO
        5
        8
        11229
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • TT_Vakantiehuizen
          TT_Vakantiehuizen last edited by

          Will Google value a link with a UTM tag the same as a clean link without a UTM tag?

          I should say that a UTM tag link is not a natural link so the linkvalue is zero.

          Anyone any idea how to look at this?

          1 Reply Last reply Reply Quote 0
          • seo2017
            seo2017 last edited by

            • QuestionJonathan Poston‏ @wjonathanposton

              @methode do utms neutralize backlink value? Re: for @Moz discussion closure https://a-moz.groupbuyseo.org/community/q/do

              **Response: **es-a-utm-tag-influence-the-linkvalue …

              Gary Illyes ᕕ( ᐛ )ᕗ‏Verified account @methode Yeah, although if they are not canonical, they'll funnel the PageRank as well as other signals to the canonical URL

            1 Reply Last reply Reply Quote 0
            • Terakeet
              Terakeet Subscriber last edited by

              This is a great thread. I have been wondering the same. We frequently see situations in which a blog links to one of our clients within a post using a custom utm URL, often citing the utm_source=affiliate even though we don't have an affiliate relationship nor have we paid for these links.

              We have been requesting that the author add a rel="norewrite" attribute to the link to block the utm from affecting the link. I've been wondering if this was necessary, or if the utm link is still passing juice to our target page (especially when the source is inacuurately labeled as affiliate)

              should we continue requesting the norewrite attribute?

              1 Reply Last reply Reply Quote 0
              • TT_Vakantiehuizen
                TT_Vakantiehuizen last edited by

                Ok. Thanks for your answers. Interesting.

                I love to read more theories or findings though. Please share your thoughts if you like.

                1 Reply Last reply Reply Quote 0
                • JaneCopland
                  JaneCopland @TT_Vakantiehuizen last edited by

                  Hi there,

                  If you are using the canonical tag and it is displayed properly on the UTM URLs, pointing to the canonical URL, then these links will pass value if they are followed. There are a range of reasons why someone might use UTM tags - a lot of services tag outbound links with this for tracking purposes. I would definitely try to get links nofollowed if the UTM (or another metric) clearly identifies that they are paid links and could be picked up by Google either manually or algorithmically, but the fact that the link contains the tracking code won't absolutely determine it as paid, and you can still gain authority from these links with correct canonicalisation.

                  Cheers,

                  Jane

                  1 Reply Last reply Reply Quote 1
                  • TranslateMediaLtd
                    TranslateMediaLtd last edited by

                    I don't think you need to be overly concerned about this if you're already using rel="canonical".

                    We regularly receive inbound links with these parameters included in them.

                    The reason why this happens is that we included these parameters to track some of our email and social campaigns and sometimes people find these links and link to them. These are perfectly natural, just that the people that link to them might not know about these parameters and may think they are part of the URL and the links may not work without them.

                    1 Reply Last reply Reply Quote 1
                    • TT_Vakantiehuizen
                      TT_Vakantiehuizen @TranslateMediaLtd last edited by

                      Hi Yusuf,

                      Thanks for your reply.
                      We do not use the UTM tags for internal linking. However we do have external websites linking to us with UTM tagged links. These links are either paid, ppc or affiliate (=not natural). Some are dofollow and some are nofollow. I was wondering if the dofollow links with UTM tags pass linkvalue to our company website (yes we use canonical tags).

                      No webmaster will naturally link to another website and tag the link with a UTM tag unless the link is paid..right? That said...this is also something Google knows and I would be surprised if Google passes linkjuice through these (commercial) links.

                      What do you think?

                      JaneCopland 1 Reply Last reply Reply Quote 0
                      • TranslateMediaLtd
                        TranslateMediaLtd last edited by

                        Hi  Vakantiehuizen,

                        If you're referring to an inbound link or page being indexed containing query string parameters e.g. example.com?utm_source=x, then yes...these may cause issues with duplicate content and SEO. If you have pages with these parameters on your site then you should use the rel="canonical" tag to specify the canonical URL that you'd like Google to rank. Also, you should never include these parameters for internal links on your site.

                        Although I don't know what you mean when you say "UTM tag link is not a natural link". Could you explain?

                        TT_Vakantiehuizen 1 Reply Last reply Reply Quote 1
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • JimJ

                          Does having alot of pages with noindex and nofollow tags affect rankings?

                          We are an e-commerce marketplace at for alternative fashion and home decor. We have over 1000+ stores on the marketplace.  Early this year, we switched the website from HTTP to HTTPS in March 2018 and also added noindex and nofollow tags to the store about page and store policies (mostly boilerplate content) Our traffic dropped by 45% and we have since not recovered. We have done I am wondering could these tags be affecting our rankings?

                          Intermediate & Advanced SEO | | JimJ
                          1
                        • BeckyKey

                          H Tags in Menu

                          Hi I am checking the H2 tags on this page https://www.key.co.uk/en/key/dollies-load-movers-door-skates I have noticed my dev team have implemented H2's on the categories in the menu. Will this completely confuse Google as to what that page is about? In my opinion those links shouldn't be heading tags at all

                          Intermediate & Advanced SEO | | BeckyKey
                          0
                        • lynetteboss

                          Do I need to add the actual language for meta tags and description for different languages? cited for duplicate content for different language

                          Hi, I am fairly new to SEO and this community so pardon my questions. We recently launched on our drupal site mandarin language  version for the entire site. And when i do the crawl site, i get duplicate content for the pages that are in mandarin. Is this a problem or can i ignore this? Should i make different page titles for the different languages? Also, for the metatag and descriptions, would it better in the native language for google to search for? thanks in advance.

                          Intermediate & Advanced SEO | | lynetteboss
                          0
                        • jpfleiderer

                          508 compliance vs good SEO re: Image alt tags

                          I'm currently in debate with our 508 compliance team over the use of alt tags on images. For SEO, it is best practice to use alt tags so that readers can tell what the image represents. However, they are arguing that these images should NOT have alt text as it doesn't add anything to the disability screen reader as the image text would be repetitive with the text on the page. I feel they are taking the "decorative" image concept in 508 compliance too far. It's intention is for images for bullets, etc that truly are decorative in nature and add no benefit to the reader. What is the communities thoughts on this? Have you ever run into scenario where 508 is attempting to ruin SEO? Usually the 2 play nicely.

                          Intermediate & Advanced SEO | | jpfleiderer
                          0
                        • McTaggart

                          Exact match Title and H1 tags, and over optimization

                          Hi Mozzers - was just wondering whether matching H1 and Title tags are still OK, or whether there's an over optimization risk if they exact match?

                          Intermediate & Advanced SEO | | McTaggart
                          0
                        • bjs2010

                          Meta NoIndex tag and Robots Disallow

                          Hi all, I hope you can spend some time to answer my first of a few questions 🙂 We are running a Magento site - layered/faceted navigation nightmare has created thousands of duplicate URLS! Anyway, during my process to tackle the issue, I disallowed in Robots.txt anything in the querystring that was not a p (allowed this for pagination). After checking some pages in Google, I did a site:www.mydomain.com/specificpage.html and a few duplicates came up along with the original with
                          "There is no information about this page because it is blocked by robots.txt" So I had added in Meta Noindex, follow on all these duplicates also but I guess it wasnt being read because of Robots.txt. So coming to my question. Did robots.txt block access to these pages? If so, were these already in the index and after disallowing it with robots, Googlebot could not read Meta No index? Does Meta Noindex Follow on pages actually help Googlebot decide to remove these pages from index? I thought Robots would stop and prevent indexation? But I've read this:
                          "Noindex is a funny thing, it actually doesn’t mean “You can’t index this”, it means “You can’t show this in search results”. Robots.txt disallow means “You can’t index this” but it doesn’t mean “You can’t show it in the search results”. I'm a bit confused about how to use these in both preventing duplicate content in the first place and then helping to address dupe content once it's already in the index. Thanks! B

                          Intermediate & Advanced SEO | | bjs2010
                          0
                        • veezer

                          HTML5 Nav Tag Issue - Be Aware

                          In checking my internal links with GWT, it is apparent that links within the nav tag in HTML5 are discounted by Google as "internal links" This could have major repercussions for designing your internal link structure for SEO purposes. I was surprised to see this result, as I have never seen it discussed. Anyone else notice this, or have any alternative views?

                          Intermediate & Advanced SEO | | veezer
                          0
                        • JohnPeters

                          H2 Tag Backlink - is this safe?

                          I have found that my site is getting a link from a good site, but my concern is that the link is in a H2 tag in the footer of the front page of the site Would getting a link from a site wrapped in H2 tags be safe? The anchor is my sites brand name

                          Intermediate & Advanced SEO | | JohnPeters
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.