• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. What can I do to stop ranking for a keyword that has nothing to do with the companies website?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        What can I do to stop ranking for a keyword that has nothing to do with the companies website?

        Technical SEO
        8
        10
        2201
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ReviveMedia
          ReviveMedia last edited by

          A website that we maintain keeps ranking for the keyword 'homeless shelter'.  The company is UTILIS USA and they produce heavy duty shelters for military personnel.  They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.

          1 Reply Last reply Reply Quote 0
          • WilliamKammer
            WilliamKammer @CleverPhD last edited by

            What do you call a porn-addicted Mozzer? A person with a lot of link juice.

            Yeah, I heard Moz gets a lot of porn traffic. I also heard they get a lot of unauthorized backdoor entries.

            Something something DDOS attack. Something something too many partners.

            I'll be here all week, or until Moz bans me.

            I'm sorry. I'll go back to spreadsheets.

            1 Reply Last reply Reply Quote 1
            • benjaminmarcinc
              benjaminmarcinc last edited by

              Do you have the word homeless anywhere on your site? or even home?

              1 Reply Last reply Reply Quote 0
              • RobMay
                RobMay @CleverPhD last edited by

                I love the 'marketing angle' spin to this whole thing for the shelter structures. !! Great idea.

                1 Reply Last reply Reply Quote 0
                • CleverPhD
                  CleverPhD @CleverPhD last edited by

                  Addendum - I think I found the connection.  I searched a combo of brand and keyword  "utilis usa homeless shelter" and found these lovely results on page 1 in Google

                  https://www.chamberofcommerce.com/fort-walton-beach-fl/1158721-utilis-usa

                  http://www.hellodestin.com/local-businesses/utilis_usa/601399199/

                  http://www.citysearch.com/profile/601399199/fort_walton_bch_fl/utilis_usa.html

                  Page 2 has

                  http://oddpath.com/odd/?profile=601399199&name=

                  http://www.hotfrog.com/Products/Military-Shelters

                  Interestingly, the Hot Frog page is the category of "Military Shelters" but in the description of your various competitors in that arena - some list "Homeless Shelters".

                  Somewhere your company was listed under the local business of "homeless shelters" so this information is being propagated across various local listing sites such as above.  Google scrapes this data and so is therefore associating you with that category. Looks like an effect of Hummingbird possibly making some of these connections as well.

                  I still stand by my "so what" statement above, but if you wanted to take action, you need to clean up your local citations.  The Moz Local tool would be a place to start, but you can contact the above websites directly as well.  I concur with Cyrus though, not sure if it is worth the effort.

                  Cheers!

                  1 Reply Last reply Reply Quote 1
                  • CleverPhD
                    CleverPhD @Cyrus-Shepard last edited by

                    There's a joke in there, but I'm going to let someone else tell it.

                    Cheers!

                    WilliamKammer 1 Reply Last reply Reply Quote 0
                    • CleverPhD
                      CleverPhD last edited by

                      Are you sure this is not a personalization effect?  I searched "homeless shelter" but did not see your website anywhere.  I also ran it through the Moz rank checker and  http://www.utilisusa.com/ is not ranked in the top 50 for "homeless shelter".

                      My bigger question is "so what?"  If you sell a bunch of military grade soft-wall shelters to organizations that use them as homeless shelters, sounds like you have a new revenue stream.  If anything, you could use it as a marketing angle.  Donate some shelters to the Red Cross, show how your shelters made a difference in a recent disaster recovery.   Sounds like some pretty awesome, durable structures if they can help people out of difficult situations.

                      CleverPhD RobMay 2 Replies Last reply Reply Quote 1
                      • Cyrus-Shepard
                        Cyrus-Shepard last edited by

                        It's quite common. Moz tends to receive a lot of traffic for "porn"

                        Go figure.

                        If it's not a lot of traffic and it's not causing too many problems, it may not be worth the effort of trying to "unrank" for the word. Otherwise by removing important keywords from you on-page elements you may inadvertently unrank for other important terms.

                        CleverPhD 1 Reply Last reply Reply Quote 1
                        • KevinBudzynski
                          KevinBudzynski last edited by

                          You do have "home" in the alt tag in a few places: alt="utilis-tents-navigation-home-button". This plus the shelter kw's may be enough to get indexed for that phrase. The alt on this page is useless, so try removing it.

                          1 Reply Last reply Reply Quote 1
                          • TheeDigital
                            TheeDigital last edited by

                            Are there any links pointing to the page or domain containing homeless or is there word homeless on the page getting traffic?

                            1 Reply Last reply Reply Quote 0
                            • 1 / 1
                            • First post
                              Last post

                            Browse Questions

                            Explore more categories

                            • Moz Tools

                              Chat with the community about the Moz tools.

                            • SEO Tactics

                              Discuss the SEO process with fellow marketers

                            • Community

                              Discuss industry events, jobs, and news!

                            • Digital Marketing

                              Chat about tactics outside of SEO

                            • Research & Trends

                              Dive into research and trends in the search industry.

                            • Support

                              Connect on product support and feature requests.

                            • See all categories

                            Related Questions

                            • Nadav_W

                              Why can't google mobile friendly test access my website?

                              getting the following error when trying to use google mobile friendly tool: "page cannot be reached. This could be because the page is unavailable or blocked by robots.txt" I don't have anything blocked by robots.txt or robots tag. i also manage to render my pages on google search console's fetch and render....so what can be the reason that the tool can't access my website? Also...the mobile usability report on the search console works but reports very little, and the google speed test also doesnt work... Any ideas to what is the reason and how to fix this? LEARN MOREDetailsUser agentGooglebot smartphone

                              Technical SEO | | Nadav_W
                              0
                            • Brandonp

                              Do Meta Keywords matter?

                              I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?

                              Technical SEO | | Brandonp
                              0
                            • Lulus_Likes

                              Choosing Focus Keywords

                              Hello everyone! I am new to the community and I have a question about determining keywords. I have created a blog {LulusLikes.com} to practice my SEO. I have installed the Yoast SEO plugin and I have noticed the plugin always encourages you to choose a different focus keyword. So if my focus keyword is "Dog of the Week" and it's a weekly contest, wouldn't that be my focus keyword each time I had that type of post? How should I choose my focus keyword for that type of post? I hope that makes sense. Thanks!

                              Technical SEO | | Lulus_Likes
                              0
                            • pauledwards

                              Beating a keyword Domain

                              Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.

                              Technical SEO | | pauledwards
                              0
                            • Archers

                              I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

                              I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

                              Technical SEO | | Archers
                              0
                            • tdsnet

                              UK website ranking higher in Google.com than Google.co.uk

                              Hi, I have a UK website which was formerly ranked 1<sup>st</sup> in Google.co.uk and .com for my keyword phrase and has recently slipped to 6<sup>th</sup> in .co.uk but is higher in position 4 in Google.com. I have conducted a little research and can’t say for certain but I wonder if it is possible that too many of my backlinks are US based and therefore Google thinks my website is also US based. Checked Google WmT and we the geo-targeted to the UK. Our server is also UK based. Does anyone have an opinion on this? Thanks

                              Technical SEO | | tdsnet
                              0
                            • tadden

                              Why is my website banned?

                              IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?

                              Technical SEO | | tadden
                              0
                            • KevinBloom

                              Can local SEO harm national rankings?

                              Today I met with a firm called Localeze that provides local directory submissions.  I understand the importance of this service if your site is competing locally, however I'm not sure the effects of local SEO for a national brand. Our firm gets most of our traffic from across the country, not just one location, and our business is scattered (which is a good thing).  We rank for service related keywords that are not tied to a location. We do not show up for local results so our business in our immediate location is weak.  We would like to increase our local presence in search engines but I want to make sure that this will not take away from our national presence. Will optimizing a site for local search negatively affect general rankings? Thanks

                              Technical SEO | | KevinBloom
                              1

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            • Digital Marketers
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • Local Citation Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Join our newsletter
                            Moz logo
                            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy

                            Looks like your connection to Moz was lost, please wait while we try to reconnect.