• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. Duplicate Content - Blog Rewriting

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Duplicate Content - Blog Rewriting

        On-Page Optimization
        4
        5
        3990
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • StoryScout
          StoryScout last edited by

          I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website.

          He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field.

          To what extent would I need to rewrite each article so as to avoid duplicating the content?

          Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords?

          Would the articles need to be completely taken by all current publishers?

          Any advice would be greatly appreciated.

          1 Reply Last reply Reply Quote 0
          • OnlineAssetPartners
            OnlineAssetPartners last edited by

            Hi guys, have a client in a similar situation and working through best option for them...would appreciate any comments or feedback...

            Current Status - client has two websites each targeting different countries: .co.nz and .com.au

            With the exception of a few products that are offered separately between NZ and AU, the sites are the same. In essence duplicate content. This is due to current platform limitations (the way their web company has built the site it is same site showing in each region on separate domains with option to change products between regions using inventory an integrated inventory tool).

            The great news is they are currently rebuilding their websites onto a new platform with two unique versions of the site…which will be great for ongoing SEO - ie we can really drill into creating separate sets of page, product, template content and meta data etc.

            They also have a magazine running on Word Press Blog using sub-domains associated with the regional root domain. E.g.
            magazine.domain.co.nz and magazine.domainname.com.au

            Again, with a few exceptions, this is also duplicated for both countries…ie sub domains assigned to the same site. Again duplicate content.

            Question: The magazine being built on Word Press has to date been geared at offering an “FAQ” type engagement with visitors....visitors can submit questions via module which are then answered in Word Press blog posts. There are also links from main site menu away to the magazine...so not ideal for conversion. Client wants to bring this FAQ type feature back to the two main sites and can now do so during new site rebuilds.

            There is also some SEO juice in the magazine as in essence it is a large Word Press blog. I am trying to work through what would be the best option for transferring all of the FAQ answers/articles (content) from magazine FAQs to the two new main sites...so over time the two new main sites obtain that SEO strength.

            Option 1

            Leave magazine as it is so that main sites continue to get benefits of referral traffic to main sites and sales as result of the referrals. Also retains the links from magazine to main site (although links are from a sub-domain of the same domain)

            Rewrite a brand new version of each magazine article for new NZ site

            Rewrite a brand new version of each magazine article for new AU site

            (Bearing in mind stringent Panda rules etc – mixing up titles so unique, unique content and posting etc to avoid Panda penalties)

            Option 2

            Take down magazine site and implement 301 redirects + one new version of the articles.

            Move all magazine articles across to the highest performing region (NZ by far) and 301 redirect from NZ magazine to the new NZ site with corresponding articles. 301 redirects take care of the indexed pages to retain traffic and rankings for the NZ magazine articles.

            Rewrite a brand new version of each magazine article and add to the new AU site and 301 redirect from AU magazine articles to the new version on AU site. 301 redirects take care of any indexed AU magazine articles...but there may be some fluctuation in rankings as the content is now completely different (brand new).

            Could there be any issue with loss of the internal backlinks? impacts SEO strength that magazine subdomain to main site might give?

            Other Options?

            Appreciate any thoughts or comments... thanks in advance...

            1 Reply Last reply Reply Quote 0
            • Philip-DiPatrizio
              Philip-DiPatrizio @StoryScout last edited by

              I would steer clear of removing 250 blog posts from the other web properties.  They may be driving traffic to those websites.

              The client is requesting 250 particular blog posts to be rewritten.  This isn't the best content strategy in the world, but that's what you're being asked to do, so the BEST way to handle it is to completely rewrite every post so they are 100% unique.

              If you were to remove the blog posts from the other websites and simply post them on the new website, you're running the risk of taking traffic away from the already established websites.

              "Would google pick up on the fact that these blogs are already appearing elsewhere on the web and thereby penalise the new site for posting material that is already indexed by Google?" -- Yes, you run the risk of being penalized by Panda with such a large amount of duplicate content.  Google wants to rank websites that provide value to visitors.  If a website is entirely made up of content that already exists on another website, you're providing no added value to visitors.  Again, you could remove the content from the other websites and 301 redirect to the new one.... but you're taking a lot of value away from those websites if you do that.

              1 Reply Last reply Reply Quote 3
              • StoryScout
                StoryScout @Philip-DiPatrizio last edited by

                Hi Phillip,

                Sorry - I meant to write: Would all of the blogs need to be removed from the website on which they are appearing?

                So is the best course of action to have the articles taken off the platforms on which they appear before going ahead and putting them up on the new site?

                Also could you explain how the new site might get hit by panda i.e. would google pick up on the fact that these blogs are already appearing elsewhere on the web and thereby penalise the new site for posting material that is already indexed by Google?

                Thanks a million Phillip.

                Philip-DiPatrizio 1 Reply Last reply Reply Quote 0
                • Philip-DiPatrizio
                  Philip-DiPatrizio last edited by

                  If you don't make them VERY unique from the originals, the new site won't perform very well.  If the new site consists of nothing but 250 blog posts that were already discovered on other websites, you won't get good results.  Simply keyword optimizing the posts won't be enough.  They should be entirely re-written to avoid potential problems with Panda.

                  I'm not sure what you mean by this -- Would the articles need to be completely taken by all current publishers?

                  StoryScout 1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • GTAMP

                    On Site Question: Duplicate H2...

                    Hi All A few on-site audit tools pull information on duplicate H2 tags on pages.  This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks

                    On-Page Optimization | | GTAMP
                    0
                  • neilhenderson

                    Does hover over content index well

                    i notice increasing cases of portfolio style boxes on site designs (especially wordpress templates) where you have an image and text appears after hover over (sorry for my basic terminology).  does this text which appears after hover over have much search engine value or as it doesnt immediately appear on pageload does it carry slightly less weight like tabbed content?   any advice appreciated thanks neil

                    On-Page Optimization | | neilhenderson
                    0
                  • webguru2014

                    How to overcome blog page 1, 2, 3, etc having no or duplicate meta info?

                    As the above what is the best way to overcome having the same meta info on your blog pages (not blog posts) So if you have 25 blog posts per page once you exceed this number you then move onto a second blog page, then when you get to 50 you then move onto a 3rd blog page etc etc So if you have thousands f blog pages what is the best method to deal with this rather than having to write 100s of different meta titkes & descriptions? Cheers

                    On-Page Optimization | | webguru2014
                    1
                  • mattdinbrooklyn

                    Duplicate Content on Event Pages

                    My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?

                    On-Page Optimization | | mattdinbrooklyn
                    0
                  • inlinear

                    Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?

                    I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger

                    On-Page Optimization | | inlinear
                    0
                  • MarkCA

                    Does schema.org assist with duplicate content concerns

                    The issue of duplicate content has been well documented and there are lots of articles suggesting to noindex archive pages in WordPress powered sites. Schema.org allows us to mark-up our content, including marking a components URL. So my question simply, is no-indexing archive (category/tag) pages still relevant when considering duplicate content? These pages are in essence a list of articles, which can be marked as an article or blog posting, with the url of the main article and all the other cool stuff the scheme gives us. Surely Google et al are smart enough to recognise these article listings as gateways to the main content, therefore removing duplicate content concerns. Of course, whether or not doing this is a good idea will be subjective and based on individual circumstances - I'm just interested in whether or not the search engines can handle this appropriately.

                    On-Page Optimization | | MarkCA
                    0
                  • elaineryan

                    Duplicate meta descriptions

                    Hi all, I'm using Yoast's SEO plugin and when I run a On Page report card here on SEOMOZ it says there are 2 descriptions tags I've been trying to fix this but can't (I'm new!) Anyone any ideas on this? Thanks Elaine

                    On-Page Optimization | | elaineryan
                    0
                  • NiallTom

                    Duplicate Content for Spanish & English Product

                    Hi There, Our company provides training courses and I am looking to provide the Spanish version of a course that we already provide in English.  As it is an e-commerce site, our landing page for the English version gives the full description of the course and all related details. Once the course is purchased, a flash based course launches within a player window and the student begins the course. For the Spanish version of the course, my target customers are English speaking supervisors purchasing the course for their Spanish speaking workers.  So the landing page will still be in English (just like the English version of the course) with the same basic description, with the only content differences on that page being the inclusion of the fact that this course is in Spanish and a few details around that. The majority of the content on these two separate landing pages will be exactly the same, as the description for the overall course is the same, just that it's presented in a different language, so it needs to be 2 separate products. My fear is that Google will read this as duplicate content and I will be penalized for it.  Is this a possibility or will Google know why I set it up this way and not penalize me?  If that is a possibility, how should I go about doing this correctly? Thanks!

                    On-Page Optimization | | NiallTom
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.