Reason of Keywords ranking up & down?

[renukishor]

8 Keywords are increase in the last crawl report of my campaign  but in next crawl report  my keywords ranking badly down, only two keywords show in top in 50 rank and remaining 6 keywords  are not in top 50 rank now.I want to know reason how its happened and what kind of activities done wrong by me?

[BruceA]

Without know what kind of site you have it is hard to gauge.

Ecommerce Keyword ranking swing wildy as these are often used in conjuction with Adwords and bidding. So whilst you might have a great keyword, if this is a seasonal or on trend product then the competition changes dramatically.

If you have a blog or a company site, not in ecommerce, check what is happening in the industry and see if your keyword has gone on trend.  For example: Blue LED.  a few days ago this was not the hotest topic around, but since the Noble Prize has just been awarded, this phrase will be more volatile, but will drop back once the excitement drops.

So in essence for the above, if you keyword was rankng well, it might be that you where in a niche area and ranked well even with other SEO issues present.  Once competition hots up, others might well outrank you.

If you can give us some more info about your site, that would be a great starting point

Bruce

[Cyrus-Shepard]

Hi there,

I'm sorry to hear your rankings took a hit. That's a major drag. Major ranking changes can be caused by 100s of different things, so it's important to look at as many elements as you can, and it may take a long time to do a thorough investigation. Even then, it's not unusual for some webmasters to never know why their rankings changed.

The first 3 questions you want to investigate:

• Have you been hit by a penalty?
• Have you been hit by an algorithmic update? (as Pixel by Pixel pointed out)
• Any major crawling issues? You can check Moz or Google Webmaster Tools

If the answer turns up negative, you might consider a full site audit. Keep in mind, you may not have done anything "wrong." Algorithms change, and you might simply need to change your tactics to keep pace.

[GPainter]

Panda 4.1 was released in the last couple of  weeks and has been going up and down, as well as this penguin update is due this week some sites are already reporting issues with this too so it may be due to that.

more info here -

https://serps.com/tools/volatility

http://www.rankranger.com/rank-risk-index

http://mozcast.com/

nothing here though -

http://algoroo.com/

so expect some fun in the next week!

[Martijn_Scheijbeler]

Have you also looked at the traffic from SEO, has that disappeared as well or has anything changed there for the last month? We'll need some more information on your issue to probably better determine what you're doing not the right way.