• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Moz Tools
        3. Moz Pro
        4. Will Moving Categories Affect SEO

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Will Moving Categories Affect SEO

        Moz Pro
        5
        6
        1301
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • robbieire
          robbieire last edited by

          I recently designed a new website to replace an old site. We managed to hold 90% ranking and traffic by keeping the same URS's and content.

          Now that we have completed that we are now updating the whole site. It is an commerce website. Some of the items we were selling we are getting from a new vendor. If I move these products from one one vendor to another will this affect SEO?

          Here is an example. I have a product called "Green Zipper Sweater". This product is Anchored via Manufacturer and Category. The URL and Title Tag are  green-zipper-sweater. If the Sweater was made by "Nike Green Sweaters" and our new supplier is "Gap Yellow and Green Sweaters". If I change the the Manufacturer and now put it under "Gap Green and Yellow Sweaters" will this affect my ranking.

          We are continuing to stock products from the original supplier "Nike Green Sweaters" and we have an aggressive SEO plan and are ranking very well for "Nike Green Sweaters". We also have good product ranking so "Green Zipper Sweater" brings us a lot of traffic. I want to be sure I do not loose ranking for  the product page "Green Zipper Sweater" and the Brand "Nike Green Sweaters"

          Any advice would be appreciated.

          1 Reply Last reply Reply Quote 0
          • Wasabihound
            Wasabihound last edited by

            Hi

            If you're URL / permalink is not changing than in theory all the off-page SEO for the page will be unaffected since the page still exists. So external link juice still has some where to go (to coin a phrase). But beware of the anchor text of the link (well be aware) - more about this below:

            Andy makes a good point in that if you are changing manufacturer than most likely some of the text will change ( obviously "Nike" changes to "Gap" for example). So from an on-page SEO perspective the page has changed and this might affect how well the particular page ranks for "Nike Green Sweater" since quite obviously that particular page is no longer about Nike Green Sweaters and assuming the search engine bot is doing its job it will work this out and adjust indexing for that brand specific keyword combination.

            To deal with that potential problem, I would suggest adding a link to the Nike Green Sweater page on the Gap Green Sweater page - you can do this quite naturally by adding a "related products" link or "people who bought this also bought" or "looking for Nike Green Sweater?" (for example).

            This passes some of the link juice for your page to the Nike Green Sweater page.

            Helping Nike Green Sweater Wearers...or Another Reason for an Internal Link:

            Creating an internal link to the Nike Green Sweater page also helps people who came to your site through a link that explicitly referred to "Nike Green Sweaters" and were looking for "Nike Green Sweaters". (You could use a tool like AHREFs or Google Webmaster or Open Site Explorer to find the anchor text being used by people externally linking to you to get a sense of the scale of this "problem". )

            1 Reply Last reply Reply Quote 0
            • Netrepid
              Netrepid last edited by

              FWIW, here's how I would attack this problem with SEO and internet marketing in mind:

              1. Add your new manufacturer as a separate entity/category... don't change the name of the existing category.
              2. When your inventory for the old manufacturer is sold through, build a separate landing page for that manufacturer. (ie domain.com/nike-green-sweaters)
              3. 301 redirect all of your former Nike green sweater inventory URLs and category page URLs to the new landing page /nike-green-sweaters/
              4. On /nike-green-sweaters/, include a transparent blurb informing potential customers that you no longer carry those products, but your store now proudly provides Gap Green Sweaters - or whatever the new product is (Gap green zipper sweater, green zipper sweater, etc.).
              5. Anchor text link in-content to your new manufacturer category with the highest volume, short tail keyword.
              6. Include maybe 2-4 more top products from that new manufacturer, and link to those pages with keyword rich anchors, too.
              7. BONUS: include an Amazon affiliate link or something similar to another retailer who sells the former product on that page, too - so at least if you refer some sales for the old product through your page, you can make something back for it!

              Hope this is helpful. Good luck!

              1 Reply Last reply Reply Quote 0
              • Andy-Halliday
                Andy-Halliday last edited by

                if i understand the question correctly and you are changing manufacturer. You have the potential to lose traffic as your page will no longer contain the text 'old manufacture name', so therefore wont rank for it this term.

                If your urls aren't changing you shouldn't lose to as much visibility as any links etc pointing here will still be valid.

                The only area where you could lose visibility is in the old manufacturers name if this had more search volume that the new manufacturer.

                1 Reply Last reply Reply Quote 2
                • robbieire
                  robbieire @wearehappymedia last edited by

                  No they will be staying the same.

                  1 Reply Last reply Reply Quote 0
                  • wearehappymedia
                    wearehappymedia last edited by

                    Is the permalink / URL changing for the product?

                    robbieire 1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • mrezair

                      Unsolved Need Moz SEO Wordpress Plugin With API

                      moz da wordpress seo tools

                      Re: Moz WordPress Plugin? Hi guys,
                      I need some Moz SEO Wordpress Plugins For my website working with Moz API. I've already found Moz DA-PA Checker plugin Moz DA-PA Checker But Need SEO Plugins too. Any Suggestion will be appreciated.

                      Moz Pro | | mrezair
                      0
                    • gary_nectarbridge

                      How crucial are H1 tags and descriptions in wordpress categories?

                      Hi all Trying to improve SEO for my (mostly) local site, www.nectarbridge.com, and recently got back on Moz Pro account. First crawl of my site by Moz, a manageable number of issues that I've mostly sorted, but the category with the largest number of problems is missing or invalid tags. My content pages and blog posts are not missing the tags. It's category, archives, etc., including multiple pages, ex: https://www.nectarbridge.com/category/blog/page/4/ A smaller number of pages are being flagged by Moz as missing descriptions, and they are also category pages and the like. So the question is - how hard should I pursue fixing these issues? I'm using the divi theme, which apparently doesn't display the category description by default (if it did, that would kill two birds with one stone). There is a fix to add the category description, but before I get into that I'm trying to discern whether this issue really matters greatly to SEO or if I should spend that time just working on more content.

                      Moz Pro | | gary_nectarbridge
                      0
                    • NichGunn

                      Should I set blog category/tag pages as "noindex"? If so, how do I prevent "meta noindex" Moz crawl errors for those pages?

                      From what I can tell, SEO experts recommend setting blog category and tag pages (ie. "http://site.com/blog/tag/some-product") as "noindex, follow" in order to keep the page quality of indexable pages high. However, I just received a slew of critical crawl warnings from Moz for having these pages set to "noindex." Should the pages be indexed? If not, why am I receiving critical crawl warnings from Moz and how do I prevent this?

                      Moz Pro | | NichGunn
                      0
                    • dasickle

                      SEO impact of redirecting high ranking mirror site to the main website

                      During SEO audit for a client I noticed that they had over a dozen duplicate websites that are carbon copies of the main website. This was done via CMS platform and DNS. One of the mirror sites has about 400 indexed pages and has Moz DA of 42 and 137k External Equity-Passing Links. Full metrics comparison is attached. I originally planned on doing rel="canonical" on the mirror site but the CMS vendor never even heard of it and is refusing to implement it in the header. My only other option is doing one to one 301 redirects. Since the mirror site ranks well, even competes with main domain for some positions on the 1st page of SERP, what will be the impact after the redirects? Is doing 301's still the best option? Thanks! PrUpN3q

                      Moz Pro | | dasickle
                      0
                    • kyle21ct

                      Does anyone have an SEO strategic plan template for a beginning SEOmoz'r?

                      I'm fairly new to the SEO world and am going to be creating an SEO strategic plan for my boss (with his help). I was wondering if anyone had any recommendations on a template to use, outline to follow, must have's/don't need, etc. Anything you're willing to share would be greatly appreciated!

                      Moz Pro | | kyle21ct
                      0
                    • doxo

                      Is there any way to move keywords from one Campaign to another?

                      We recently moved content off a subdomain onto our main www subdomain.  Each of these was previously tracked as its own campaign.  Now that the content is consolidated, I'd like to move the keywords that we were tracking on the first campaign over to the second. I don't see an option to migrate, or export/import keywords.  Is there any (non-manual) way to do this? Thanks

                      Moz Pro | | doxo
                      2
                    • BlueprintMarketing

                      I am looking for SEO tips specifically for magazine site's

                      I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions. Thank you all in advance. Sincerely, Thomas von Zickell

                      Moz Pro | | BlueprintMarketing
                      0
                    • richardstrange

                      Is having the company's address in the footer (or header) of each webpage important for SEO?

                      Is having the company/office's address in the footer (or header) of each webpage important for SEO? Your page for the Geotarget tool says that having the address in this element helps search engines find your location. My question is, how important or relevant is this to SEO? How does knowing the address influence SEO? Is it best SEO practice to put the address in the footer of every webpage? http://www.seomoz.org/geotarget

                      Moz Pro | | richardstrange
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.