• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Google My Business Locations Query- Do I need unqiue Picture File Names for every location

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Google My Business Locations Query- Do I need unqiue Picture File Names for every location

        Local SEO
        3
        3
        749
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • PeteC12
          PeteC12 last edited by

          Hello All,

          I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ?

          I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ?

          thanks

          Pete

          1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert last edited by

            Hey Pete,

            It's a great question, and I'd love it if someone with a case study would chime in here, but I've never seen one done on this topic (would make a great blog post if you had proof one way or the other, huh?).

            In my experience, I've not seen shared photos between listings have any noticeable negative impact on listings, nor can I see that having unique images has had a positive impact, but as I've said, I've never done a side-by-side study of this or seen one published.

            The only reason I can imagine for fearing a negative impact of this would be increasing a risk of merging between multi-location business listings, but I strongly doubt Google uses image file names as a differential factor. So, I really wouldn't be concerned about this.

            I'll also add ... I've been a participant in Local Search Ranking Factors since year 1 and I've never seen this cited as a strongly-felt negative or positive ranking factor.

            So, bottom line, my gut feeling is that if this comes into play in any way, it is so minor that no one has documented it.

            Looking at this from a non-ranking perspective, however, we can make the argument that unique photos might positively affect conversions. Let's say your client is a realtor. If he puts the same 5 generic images of houses across every single Google+ Local listing his company has, the impact might be less local feeling for human visitors than if, say, his San Francisco branch shows some of those famous city Victorians while his Palm Springs page shows some classic Mission-style houses. Some industries may have stronger visual queues than others - so there is likely some grey area here. What I would say, in conclusion, is that I would consider Google+ Local photos from a usability/conversion perspective more carefully than I would from an SEO perspective.

            I know I've seen discussions on fora of how images on Google+ Local pages may influence conversions, but I'm not finding any easy-to-hand. This might be worth your researching further. I hope you'll get more feedback from our community, too:)

            1 Reply Last reply Reply Quote 1
            • garrettkite
              garrettkite Subscriber last edited by

              I have had the exact same question. I work primarily with franchise companies that have multiple locations that offer the same services, so this question has been on my mind for a while.

              I currently use the same photos for the most part on each of the franchise location's G+ listings, Yelp, CitySearch, etc., without changing the image file names. I have been doing it this way for years and haven't ever seen a negative impact, but would be curious to know if there is potential upside to using unique file names for each image in each location.

              Would love to hear what others' opinions are on this topic.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Ryan07

                New business / content marketing

                local seo

                Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?

                Local SEO | | Ryan07
                0
              • ThisTimeWereOn

                How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?

                local ranking factors local seo multi-location city name service pages

                I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.

                Local SEO | | ThisTimeWereOn
                0
              • WhitewallGlasgow

                How to rank in Google against a business with the same name?

                My client has a coworking space in London, but shares its name with a recruitment company also in London. When searching for my client's brand name, they don't appear anywhere on the first page as this recruitment company dominates. How can I rank prominently for my brand term if there is someone else in these top spots who isn't a direct competitor (in the typical sense)? Thank you!

                Local SEO | | WhitewallGlasgow
                0
              • VeroBrain

                Google for Jobs, Dublin, Ireland market

                Hi Moz fans, I face an issue with Google for Jobs, Dublin, Ireland market.
                My client, a local job agency lose rank, his posts appear mediated by other big job companies who have high DA, over 60, client has less than 30 DA.
                Any ideas?
                Thanks in advance. Mª Verónica

                Local SEO | | Mª Verónica B.
                1
              • Gavo

                How important is citations for an online business?

                If you run an online business, just how important is citation building? Our client does not want to disclose her physical home address from where she operates and the campaign does not consist of any local keywords. Should we then focus on link building and growing the site's DA instead? As well as getting onpage elements optimised. Many thanks in advance for your input!

                Local SEO | | Gavo
                0
              • Ruudst

                Google cache is showing the wrong URL with CCTLD's

                Hi Folks, At Lightspeed we decided to setup local websites with CCtld's. Momentarily we have issues with the Google cache. I'm not sure what's going wrong. For example if I check the Google cache of www.lightspeedhq.be in the Belgium Google it refers to www.lightspeedhq.nl. See link: https://webcache.googleusercontent.com/search?q=cache:fm0XIZ8sEe8J:https://www.lightspeedhq.be/+&cd=2&hl=nl&ct=clnk&gl=be We have the same problem for our www.lightspeedhq.co.uk website, which is referring to www.lightspeedhq.com: https://webcache.googleusercontent.com/search?q=cache:OXdAIIFa7AYJ:https://www.lightspeedhq.co.uk/+&cd=1&hl=en&ct=clnk&gl=uk Does Google sees it as duplicate content? Or don't we have to use 'Alternative Hreflang'? A week ago we changed our canonical links which were actually randomly referring from .be > .nl and .co.uk to .com. What can we do now to make sure all is properly indexed? Best, Ruud

                Local SEO | | Ruudst
                0
              • burnseo

                Local Search - Google Mobile Results (Web&App)

                Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before? This is a location that recently opened to the public. The concern is around mobile web and app results. I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.

                Local SEO | | burnseo
                0
              • AL123al

                Two websites, same business name, same NAP

                Hi, A client of mine offers loft conversions and wants to make a go of it. So he has a website dedicated to loft conversions. He is also a joiner/carpenter and has another old website which offers general joinery work and insurance work. Both websites have the same business name and same address and phone number. There is only one Google place page for the loft conversions website. The loft conversions website is not ranking as well as we would like locally. Could it be due to the same NAP? What are the best options? Redirect the old website to the loft conversions one (he might not like that idea) Change the address and phone number on one website?(and all subsequent citations?) Would love some help on this!

                Local SEO | | AL123al
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.