Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?
-
Hi
Is it ok to have identical product body copy on market/platform listings same as the websites product listings ?
In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ?
Im asking re seo reasons
All Best
Dan
-
Thanks for your insightful comment Bruce !
-
It is a really tough one to deal with, although Google does recognise ecommerce data for products and recognises that duplication of product titles and descriptions happen and does not from what I understand have a major issue, although you will be competing with the others for the key word and phrasematches with your own site. (edit expand explaination)
Depending how your own site is structured, product popularity etc will give an indication of how well you will rank for your own site versus the big boys.
My view is that whilst you should use your own site to reflect your brand identity, expand the Brand / Category pages with fresh new text to add authority to your site, and look at all the channels collectively and do not worry if your own site is appears to underperform compared to the rest. This is normal as the volumes of traffic and exposure will drive sales.
Hope that is useful
Bruce
-
great info thanks David
-
Chances are, that due to the different copy that surrounds your listing (URL structure, surrounding copy, additional navigation, etc) across the different ecom platforms you will not see any negative effects. I will add that due to the popularity of Amazon and Ebay, your product, if searched for, will appear in search results on there instead of your main website.
Ideally, I would use the different platforms to try and rank for additional variations of your product keyword phrases. Switch up the wording slightly to include more information, or similar information for each listing.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate 'meta title' issue (AMP & NON-AMP Pages)
how to fix duplicate meta title issue in amp and non-amp pages? example.com
On-Page Optimization | | 21centuryweb
example.com/amp We have set the 'meta title' in desktop version & we don't want to change the title for AMP page as we have more than 10K pages on the website. ----As per SEMRUSH Tool---- ABOUT THIS ISSUE It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title>and <h1> tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.</p> <p><strong>HOW TO FIX IT</strong></p> <p>Try to create different content for your <title> and <h1> tags.<br /><br />this is what they are recommending, for the above issue we have asked our team to create unique meta and post title for desktop version but what about AMP page?<br /><br />Please help!</p></title>0 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
On-Page Optimization | | vivekrathore0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0 -
Duplicate Content for Men's and Women's Version of Site
So, we're a service where you can book different hairdressing services from a number of different salons (site being worked on). We're doing both a male and female version of the site on the same domain which users are can select between on the homepage. The differences are largely cosmetic (allowing the designers to be more creative and have a bit of fun and to also have dedicated male grooming landing pages), but I was wondering about duplicate pages. While most of the pages on each version of the site will be unique (i.e. [male service] in [location] vs [female service] in [location] with the female taking precedent when there are duplicates), what should we do about the likes of the "About" page? Pages like this would both be unique in wording but essentially offer the same information and does it make sense to to index two different "About" pages, even if the titles vary? My question is whether, for these duplicate pages, you would set the more popular one as the preferred version canonically, leave them both to be indexed or noindex the lesser version entirely? Hope this makes sense, thanks!
On-Page Optimization | | LeahHutcheon0 -
Solve duplicate content issues by using robots.txt
Hi, I have a primary website and beside that I also have some secondary websites with have same contents with primary website. This lead to duplicate content errors. Because of having many URL duplicate contents, so I want to use the robots.txt file to prevent google index the secondary websites to fix the duplicate content issue. Is it ok? Thank for any help!
On-Page Optimization | | JohnHuynh0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1
