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        4. Quick Question: Anchor links on Adwords main URL?

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        Quick Question: Anchor links on Adwords main URL?

        Paid Search Marketing
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        • Whittie
          Whittie last edited by

          Is it OK to use anchor links on the main URL of an advert on Google Adwords?

          Example: www.example.com/#example

          Had a little Google, and not much was returned on the topic.

          Many Thanks,

          Alex

          1 Reply Last reply Reply Quote 0
          • Whittie
            Whittie last edited by

            Jeff - I am referring to destination URL only. Thanks

            Linda - Good find, I will give it a try.

            FYI - It's a one page site, we're trying to break up where possible.

            Thanks.

            1 Reply Last reply Reply Quote 0
            • Linda-Vassily
              Linda-Vassily last edited by

              I have never done it, but Adwords has a policy about it, which makes me think you can do it:

              "Links to anchors or fragment identifiers on the same page count as the same page." (from https://support.google.com/adwordspolicy/answer/1054210?hl=en)

              *edit
              I am referring here to the destination URL, not the display.

              1 Reply Last reply Reply Quote 1
              • customerparadigm.com
                customerparadigm.com last edited by

                For Adwords, there's two different URLS you need to know about:

                Display URL: what shows up in the ad at the bottom
                Destination URL: what page the end user actually is taken to

                According to Google's Adwords Policy here:
                https://support.google.com/adwordspolicy/answer/6021546?hl=en

                "The display URL for your site cannot be an IP address (such as 123.45.678.90) or use non-standard characters (such as !, *, #, _, @)."

                Hope this helps!

                -- Jeff

                1 Reply Last reply Reply Quote 0
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