Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?
-
Hello,
Checking the Analytics part - Search Engine Optimization/ Queries -
I found suprising results for my website:
The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS!
Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7
I'm looking for your experience of CTR of other websites in the same situation.
Do you have similar low CTR?
Some background info;
The website is no1 for the brandname.
Sitelinks are shown.
Google Maps is shown on right.
In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname.
Thanks for sharing your experience.
Best Regards
Daria
-
I think I fail to understand this report as the math are not making sense:
Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.
How is it possible to get 320 impressions on the same Query.
There are way more impressions than searches for that specific query. Thats nonsens!
From Google Support- definition of query:
| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |
-
I think I fail to understand this report as the math are not making sense:
Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.
How is it possible to get 320 impressions on the same Query.
From Google Support:
| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |
-
Thanks for all those good points.
-
1 as you say unlikely as also visit and hits would be higher.
-
2 No adwords campaign on brand name.
-
3 It's a service and maps gets also low clicks (from places stats)
-
4 Brand name is unique
-
5 No other products use this keyword for sure
-
6 This is my fear. But I nerver managed to see an ad on the top of my brandname. I also use google adwords ad preview to chech diffrent locations etc.
-
7 May metadesciption could be improved but there are also sitelinks that give lote of space.
By the way. The site links count as normal hits. Correct???
What are your CTR in the SERPS for your brand name?
-
-
Just to put your mind at ease, our brand see's a similar CTR but I have put below some considerations.
- With Google Privacy settings and the emergence of "None" it might be possible that Google registers the impression but counts the click as "none" - very unlikely.
- Do you run paid adverts on your brand? Is it possible people could be clicking these? Factor this in when considering the overall CTR.
- You said Google Maps is on the right - if your brand is a restaurant /venue/shop it's possible they click that result and go to Google Maps, and still find what they are looking for.
- Is your brand name unique - if other companies have it, people may see the results and decide thats not what they are looking for?
- Could your brand name be confused with other products?
- Are other people bidding on your brand name.
- Is your Meta Descritpion fully optimised? This is basically a written advert for your site. Is it as optimised as can be? Is there a call to action.
I'll think of more but lots to think about.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different Font of Meta Titles in SERP
Hi there, Does anyone know how they managed to get a different font in the meta title on this page, directly in SERP? www seorestart cz It's even differently in the source code of the page (try to google it with "site:" operator). I thought CSS has now power over this and I couldn't find anything else what might be the trick. Thanks for any answer. Cheers,
Branding | | benesmartin
Martin0 -
Organic Brand Clicks/Traffic Drop - Why?
Hi Moz Community, I've been reviewing Search Console and have been noticing that there has been a consistent drop in brand clicks. The overall number of keywords (especially for the top 2 pages) have been increasing, according to SEMRUSH, however, traffic and sales are still in decline. There are no algorithmic and manual penalties, in addition, paid search activity has been increasing in the leadup to Christmas. Has anyone experienced this and potentially advise how to diagnose and resolve this issue?
Branding | | rec1230 -
In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?
When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company. The URL is correct page JUST the company name next to this URL is incorrect on the Google search results page. How do I go about changing so the company name next to the URL ?
Branding | | DigitalNTT0 -
Should I remove spaces from my brand name?
I'm looking for some second opinions on this one. In talking with another SEO, he is of the opinion that if my company name is two words like Crazy Man, I should write some news release that have my brand combined as Crazyman because it is a variant of the brand name. He claims that Google does not look at my brand as Crazy Man, but as one word and in Google's mind Crazyman as one word is my brand. What do you all think?
Branding | | kadesmith1 -
Do Dashes in Domain names hurt SEO ranking?
I have found conflicting reports online whether or not dashes in domain names hurt/help ranking. Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong. Here's his comment. "Reject Hyphens and Numbers
Branding | | JoshKimber
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use? Or, are domains with hyphens considered spammy? Thanks in advance.1 -
How to get Google to link external review sites in Google Places
Hi, I have several company profiles in Google Places and Google Sites, I also have the same profiles for those companies in review sites like Yelp! and so on. I have seen that other sites have links on the bottom where Google points to those external review sites, but that doesn't happen for me yet, is there a way to tell Google that I have profiles on other review sites so they can link them or is it Google whenever they find them that will link them? Here's an example: http://maps.google.com/maps/place?cid=14126341780178539960&hl=en At the bottom you'll see that it says: Reviews from around the web Now this is one of mine: http://maps.google.com/maps/place?cid=12168877126282825032&hl=en Now how do I get that line at the bottom provided that I know there are reviews out there in other sites? Is there something I can do? Or is it all about Google doing it whenever they see fit? Thank you!
Branding | | tass0 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0