Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When writing content for a website what is the optimal copy length?
-
My site is currently in the mist of a redesign and I’d like us to compile some recommendations on the length of copy for a page to rank well but can't seem to find any up to date articles on this.Does anyone have any suggestions, comments, or feedback?Thank you.
-
I have hundreds of articles on my site and they range in length between 500 and 4000 words - with lots of photos.
My retail pages usually have several hundred words of unique relevant content and they often link to article content (500 to 4000 words) that explains how to use the product, how to select, how to repair, etc. These are clusters of content around retail products. In my opinion, it is the best way to rank.... but sometimes your articles will rank better than your retail -- but, that's OK because we have house ads on those pages to let visitors know that we sell the stuff.
-
Thanks Monica!
-
Thank you for sharing this link.
-
Thank you Hutch, this is very helpful.
-
Google doesn't have a minimum, but as a rule of thumb, I stay above 500 words per page.
Some things to consider are how many links are on the page. You want to keep your HTML to text ratio at about 1:2. It will help avoid duplicate content issues in the future.
Hutch has a great point, you can't limit yourself to fill the target words per page if it will inhibit your ability to convey your message. If you need 1000 words then you need 1000 words.
Just some helpful tips about content writing, make sure to utilize images and try to incorporate some user generated content. Both of these things will help increase the value of your content and offer an advantage to your searchers.
Good luck!
-
Yeah i agree with Hutch, Google does not appear to have a minimum/maximum word count for indexing content. So just write as much as is required
-
Write as much copy as you need to convey the information that is needed for your visitor on that page. If you can create a good user experience on one page with 100 words (by answering the pain that they would be going to that page to solve) and then you need 1,000 words for your next page, then do that to. Don't make arbitrary copy limits or goals based on SEO, make your pages user friendly and your copy useful and your pages will rank well for the appropriate content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No index for http version of website
Hi, I've had a message from Google search console to say the sitemap for the http version of my site is tagged as no index. As the https version is indexed, do I need to change the http version to be indexed as well? Do I need to keep the http version of the site in search console alongside the https version, or should I remove it? Advice appreciated!
On-Page Optimization | | Robingoodlad0 -
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
On-Page Optimization | | cinzia090 -
Duplicate content with tagging and categories
Hello, Moz is showing that a site has duplicate content - which appears to be because of tags and categories. It is a relatively new site, with only a few blog publications so far. This means that the same articles are displayed under a number of different tags and categories... Is this something I should worry about, or just wait until I have more content? The 'tag' and 'category' pages are not really pages I would expect or aim for anyone to find in google results anyway. Would be glad to here any advice / opinions on this Thanks!
On-Page Optimization | | wearehappymedia1 -
How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content
On-Page Optimization | | vivekrathore0 -
How do i know about my website content quality is good or bad?
According to Google updates, content is the main part of the website ranking, so how do i know about my website content quality...if you have any type of tool for check website content quality please refer to me.
On-Page Optimization | | renukishor0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0