Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using keywords in my URL: Doing a redirect to /keyword
-
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
-
I agree with Ryan. The one thing to consider is whether redirects will help or hurt your site. Even websites that are appropriately redirected lose some link equity in the process. See Matt Cutts' video here which says that roughly 10-15% of PageRank is lost through redirects and outgoing links. Therefore, if the site has existed using the format domain.com/post-name for a long time and attracted links to those URLs, then the small benefit you get from redirecting to domain.com/keyword/post-name may be outweighed by the natural loss of link equity.
-
That's pretty far down the list of things that would improve your site's rankings so I'd ignore it at this point. Plus, you'd be redirecting a new creation that would have nearly zero rank value.
Instead I'd focus on getting links from a greater diversity of locations (more internationalization) and try to get some great PR as well. Plug your competitors into OSE and see where they're beating you in the numbers there as well as securing links from sources you're missing via the Link Intersect tab in the Link Opportunities part of OSE. Cheers!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of using spaces or no spaces on product category page varient keywords
Hello, all fellow Mozzers,
On-Page Optimization | | JamesDavison
I have taken over a project and this account, so can't change the username according to MOZ.🙃 We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
The page I'm working on:
https://www.longstonetyres.co.uk/tyres/205-70-14.html
and this is an example of the rest of these types of pages, I will be tackling:
https://www.longstonetyres.co.uk/tyres/125-15.html I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems. 7th position in Google for the search term 205/70 R14 As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems. Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough. It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
205/70 R14, 205/70R14, 205/70 R 14
205/70 X 14, 205/70X14, 205/70 X14
and so on for all the different ways you can search for this tyre size. He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings. Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is. What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have? Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site. Cheers Mal0 -
Solve Redirect Chains
I've gotten a few Redirect Issues that involve Redirect Chains, with the https:// version redirecting to the www. version and then redirecting to the right URL. Here is an example:
On-Page Optimization | | Billywig
Schermafbeelding 2021-12-07 om 11.04.32.png I've tried setting a direct redirect between the first and the last URL, but WordPress doesn't seem to allow that (it's overwritten). I've also tried checking the internal links to make sure that none of the links are the first one. They don't seem to be there. Does anyone have any tips on solving these Redirect Chains?0 -
SERP Hijacking/Content Theft/ 302 Redirect?
Sorry for the second post, thought this should have it's own. Here is the problem I am facing amongst many others. Let's take the search term "Air Jordan Release Dates 2017" and place it into Google Search. Here is a link:
On-Page Optimization | | SneakerFiles
https://www.google.com/#q=air+jordan+release+dates+2017 Towards the bottom of the page, you will see a website that has SneakerFiles (my website) in the title. The exact title is: Air Jordan Release Dates 2016, 2017 | SneakerFiles - Osce Now, this is my content, but not my website. For some reason, Google thinks this is my site. If you click on the link in search, it automatically redirects you to another page (maybe 302 redirect), but in the cache you can see it's mine:
http://webcache.googleusercontent.com/search?q=cache:qrVEUDE1t48J:www.osce.gob.pe/take_p_firm.asp%3F+&cd=8&hl=en&ct=clnk&gl=us I have blocked the websites IP, disallowed my style.css to be used so it just shows a links without the style, still nothing. I have submitted multiple google spam reports as well as feedback from search. At times, my page will return to the search but it gets replaced by this website. I even filed a DMCA with Google, they declined it. I reached out to their Host and Domain register multiple times, never got a response. The sad part about this, it's happening for other keywords, for example if you search "KD 9 Colorways", the first result is for my website but on another domain name (my website does rank 3rd for a different Tag page). The page I worked hard on keeping up to date. I did notice this bit of javascript from the cloaked/hacked/serp hijacking website: I disabled iFrames...(think this helps) so not sure how they are doing this. Any help would be greatly appreciated. Note: I am using Wordpress if that means anything.0 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Keyword Density Tools
Does anyone have recommendations on the best tool(s) to use to check the keyword density of each page of a website? I'm not sure if SEOmoz has such a tool.
On-Page Optimization | | webestate0 -
Keyword Self- Cannibalization
I have a question about Keyword Self Cannibalization. I have a web page which is targeting the main keyword as "sarees". But this same page has internal linking from the keywords Benarasi Silk Sarees, Silk Saree, Traditional Sarees, cotton sarees,etc to their respectve pages. We are optimizing those pages separately for their respective keywords as well. When I run on-page report card for these web page from seomoz tool, I got an error says "Avoid Keyword Self-Cannibalization". Is this due to the internal linking from these keywords? Can anybody recommend a solution for this problem?
On-Page Optimization | | semvibe1 -
301 redirect (www.domain.com/index to www.domain.com)
Hello, Please let me know what are the exact right steps in order to get rid of the duplicate content issues related with: www.domain.com/index.html same as www.domain.com without creating an infinite loop. Do you have a step by step guide posted within seomoz including 301 redirect for non www to www for all urls and index.whatever to main domain name without going into a infinite loop ? btw how to you spot the loop ? is it obvious like never ending refresh of the home page ? thanks a lot !
On-Page Optimization | | eyepaq2