Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
1500 words per post * 10 posts vs 15000 words in one article, which is best for SEO?
-
If you don't have any problems with Text/HTML ratio. Which one do you prefer for better results?
With reasons of possible, thanks.
-
In addition to all the good answers you already got.
Putting everything on a single page you lose opportunities to place keywords in url, <title>and <h1> or diluting <h1> value.</p></title>
-
SEO is no longer about strictly writing for Google. In fact, SEO has become more and more about PR and Marketing. So looking at your possible outcomes
1 Article:
- From an SEO perspective the further down the page, the lower the value. You would certainly have A LOT of keywords and a lot of content, but you may suffer from keyword cannibalism and end up not really optimizing for any one keyword. Potential for lots of linking, etc.
- From an end user perspective, if this wasn't a research paper on something I was incredibly passionate about, it would be hard to read.
10 Articles:
- From an SEO perspective your article isn't nearly as dense but you potentially gain 10 pages as opposed to one. That poses a link issue and makes the linking a little more difficult but very doable.
- From an end user perspective it drives me totally BANANAS when I have to keep clicking through an article after every 10 words. However, when done properly, and spaced out correctly, it feels just like turning the page.
Just my thoughts. I would lean toward the 10 articles, I think there is also more marketing potential there. Spacing it out, turning it into a 10 day release, etc.
-
Compared to most others, my articles are usually long, ranging from 1000 to 4000 words.
I don't think that I would publish a single article that is 15,000 words unless there was no way to break it down, such as a long story. However, if it is informative content, I would probably break it into at least three or four shorter articles that are stand-alone about a single topic.
The New York Times has a lot of really long articles (10,000 words plus). I honestly don't like them because they take too long to read. If they can't break them into multiple short articles then I think that they should simply shorten them.
-
15000 words seems like quite a lot for a single web page. Trying to keep a users attention for that long could prove troublesome and you would need to make sure the content was formatted correctly.
As a rule of thumb though the post should be as long as it needs to be whether thats a 100 words or 100000 words
-
Well, I don´t think there´s a standard answer for this question. In my opinion, the key its gonna be in how that or these posts add value to the user o help them. There is also important what type of keywords are you trying to reach (its difficulty). Assuming both options are made of good and helpful content, I would rather prefer having 10 long tail oriented posts of 1500 words instead of one mega post. It will mean more pages indexed and 10 times more chances to get traffic via Google.
Regards,
A
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
Best site Template, Structure, etc. for SEO
If I were to spin up a new site what do people recommend as the best template, services, etc. Do you have an example of the perfect structure, I want to point my team to an example page and say - This is perfect, do this but for our product (structure, content amount, etc) Thank you,
On-Page Optimization | | Jamesmcd030 -
Phone number for SEO
We have had an interesting question from a client. They have asked if removing their phone number from their website would have an affect on their rankings. Our immediate answer was 'No' but it may affect the Brand, Usability and Customer experience by restricting the methods of contact. This then made us think that perhaps then it could have an effect in the long term. This situation is also complicated by the fact that they do not have a Google Local Plus account for operational, sensitivity reasons (they don't want to openly publicise their address) We believe that there shouldn't be any negative affect but thought we would open a discussion. Thanks in advance for any comments/ideas.
On-Page Optimization | | vital_hike0 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Tags vs. Categories? What should I use?
I'm starting with a blog (self-hosted wordpress) and I'm thinking of the following content structure so that the readers are easily able to locate relevant content: Background: It's a blog which gives people relevant info about government jobs. To start with we will just be publishing information about these jobs but over a period of time also intend to post content that helps readers prepare for these jobs. In other words, right now it's just about detailed job notifications but in the coming months, we shall also post about preparation-related information. Typically, each of the job notifications can be bifurcated like: Jobs basis industry Banking Railways Clinical, etc. Jobs basis company ABC co. DEF co. XYZ co. etc. Jobs basis State / City City 1 City 2, etc. Jobs basis educational qualification Graduation Post-Graduation, etc. Now, I'm seriously confused how should I structure this data from the perspective of Categories & Tags such that it's reader as well as SEO-friendly. Do note that each of the government jobs post ideally falls in a couple of above mentioned categories. Thanks..
On-Page Optimization | | Shalin.TJ0 -
What is the best way to execute a geo redirect?
Based on what I've read, it seems like everyone agrees an IP-based, server side redirect is fine for SEO if you have content that is "geo" in nature. What I don't understand is how to actually do this. It seems like after a bit of research there are 3 options: You can do a 301 which it seems like most sites do, but that basically means if google crawls you in different US areas (which it may or may not) it essentially thinks you have multiple homepages. Does google only crawl from SF-based IPs? 302 passes no juice, so probably don't want to do that. Yelp does a 303 redirect, which it seems like nobody else does, but Yelp is obviously very SEO-savvy. Is this perhaps a better way that solves for the above issues? Thoughts on what is best approach here?
On-Page Optimization | | jcgoodrich0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
.us VS .com
In general from what I have experienced a location specific extension such as .co.uk geo-targeted to the same location gives the best results when ranking BUT when I look at results from the US, page after page shows results of .com, surely if my above statement is true then a .us domain extension should rank better then a .com.
On-Page Optimization | | activitysuper0