Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can we create regional pages on Facebook?
-
Hi,
Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept.
Regards
-
Actually you may think in building a Global page on Facebook. As you can read in the page I linked, with Global Pages:
Each brand's Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets. More details on this new framework:
- One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT).
- One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
- Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.
The problem is that the requirement really are for strong global brands, as you can see in detail in this post.
Honestly, I looked a lot into the Facebook Business pages and I was not able to see an explicit link for creating a global page. So, I consider right what some experts say that you have to contact Facebook directly via email.
However, if your brand is global, but not with such a big budget so to afford a Global Brand Page, then the only solution is creating as many regional Brand pages as you need.
This is very easy. Just create a page normally, but then indicate in the creation process the region your Page targets for each regional pages.
-
Hi Shailendra
What you are referencing seems to be Global brands on Facebook. This was something that had quite a bit of chatter in 2012. This doesn't appear to be something that Facebook is focusing on at the moment, but there are things you can do.
What you're going to want to do:
-
Go to Create a Page in Facebook
-
Select the type of page you want to create
-
Select your category and name
-
Fill out your information
-
Under "4 Preferred Page Audience" you will be able to pick your audience based on...
-
Location
-
Age
-
Interests
-
etc.
Now, if you have multiple regions you work in, it may be in your best interest to create a couple pages with information specific to that region - products, contact information, location, staff, website (if that's the case), etc.
Might I suggest you also look into Advertising on Facebook as well. This gives you the ability to target specific people on Facebook through a paid medium, like demographics, behavior, connections, or of course, location! Read more here.
Hopefully this helps you - let me know if you have any more questions or comments! Good luck!
-
-
Thanks linklater! Can you please guide me how to implement it?
-
Yes, it is still possible. I see this features utilized by a number of brands in my vertical.
The redirect is automatic, based on location, and underneath the brand name and segment there's a link with the wording "Redirected from [main_page_name]".
The Like count is shared, and if a user mouses over the "redirected from..." link text they see a pop-up with the header of the primary page.
Definitely do-able, and I would say increasingly popular for major brands with a strong international presence.
Cheers!
-
Thanks for the reply Houses! Probably I framed the question incorrectly.
Please visit http://www.adweek.com/socialtimes/facebook-testing-globalregional-fan-pages-that-share-a-single-like-count/279822 page. It dates backs to 2012 but i want to know if something similar is still possible.
Regards
-
Hi,
It makes sense to have a Facebook page for every country you operate in because you can then talk in the right language to your fans and post content that would be of regional interest to them.
Hope that helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I quickly check which keywords Google index YouTube videos for on first page?
I'd like to create YouTube videos since they can be a good way to rank for certain keywords. So I'd like to find a way to QUICKLY know which of the thousands of keywords I have are most likely to result in a first page result for my video. Is there a tool or technique you can recommend for quickly identifying the keywords I should target?
Social Media | | Interdisplay0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
How Can I do SEO for a Escorts Website?
So here comes the hard part of working with SEO.... I've been doing SEO for a quite long time now and as far as I concern, it has been working and that's why I can tell people I'm a SEO Manager! It was all good until 3/4 months ago when I got this client that wanted me to do SEO for his Escort Agency. I've analysed his website and came across some structure error, poor linking and so on... I've started by reformulating his website, re-structuring his urls, keeping good pages and throwing alway the poor content ones, requested some website owners to remove links to that website and so on.... All good and sorted, but when it came to do the off-page optimisation it became a nightmare! It's pretty easy to get links for a clothing website or any other (not "obscure") kind of websites, but no serious and authority websites would link to an escort agency; It's also very easy to create something funny and nice and post it on a page of your website to get people sharing and liking on facebook, but again very hard to get people to share and like things posted by an escort agency... You can't really advertise on escorts directories and use keywords on the ad because godfather google would penalize you.... I really don't know what to do anymore, so I will list some questions and if guys SEO experts could help me out, I would be so grateful!!! How can I get people linking to the website without paying for it? How can I get good authority links to this kind of website? How can I advertise on paid directories without being penalised by google? How can i get shares and likes on social network websites? The website has about 3000 pages, been online since 2010, have at least 3 lengthy articles posted a day! Please guys help me out with this case that is making me loose my nights of sleep... If you guys need the website address and the targeted keyword I can PM you (I dont know if the forum allows me to post it here) Thank You so much for the help in advance....
Social Media | | douglasapuc7 -
Has anyone else noticed a dramatic drop in Facebook post impressions?
One of the clients I manage has over 5,000 Facebook fans. Whenever I'd make a post, it usually would get ~700-1,000 impressions. About two weeks ago I did my first promoted post. Ever since then, all the regular posts I've done have only gotten ~100 impressions . . . out of 5,325! I'm wondering if Facebook, once learning that you are willing to pay for promoted posts, secretly lowers your impression count so that you will pay for promoted posts more often, or if the timing of my promoted post was just a coincidence, and everyone started to see a decrease about two weeks ago. Does anyone know what's going on?
Social Media | | UnderRugSwept0 -
How can you bulk search by email for social networks?
Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex
Social Media | | pwpaneuro0