• esmeralda-LT82Li
        All notifications
        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Track your brand’s footprint in AI search
          Moz Pro

          Track your brand’s footprint in AI search

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. SEO and Digital Marketing Forum
        2. Categories
        3. Research & Trends
        4. White Hat / Black Hat SEO
        5. Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?

        White Hat / Black Hat SEO
        3 3 2.9k
        • Watching
          Notify me of new replies.
          Show question in unread.
        • Not Watching
          Do not notify me of new replies.
          Show question in unread if category is not ignored.
        • Ignoring
          Do not notify me of new replies.
          Do not show question in unread.
        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with topic management privileges can see it.
        • seequs
          seequs last edited by

          So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc).  Here is my question(s)...  Does this factor into rankings in anyway?   We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics?  Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing?  I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings....  Sorry, long winded way of saying... Should I pay attention to this traffic?  Should I care about it?  Will it harm my site or my rankings at all?  And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?

          1 Reply Last reply Reply Quote 2
          • Carloseo
            Carloseo last edited by

            Hi seequs, to complement Cyrus answer, here is an explanation of Matt Cutts related to your question. https://www.youtube.com/watch?v=CgBw9tbAQhU. And if you think about it, it wouldn't be fair since not everyone uses Google Analytics.

            About the spam harming your site, if we talk about ghost spam there is nothing to worry(except for your data of course) since there is not real interaction with the spam and any of your pages, it all happens in GA. On the other hand, Crawler Spam does access your site, and it uses your resources, although is nothing to be alarmed since visits from this type of spam are less frequent than ghosts.

            If you want to fully block crawlers you can do it by adding some lines to your .htaccess file, like this

            STOP REFERRER SPAM

            RewriteCond %{HTTP_REFERER} semalt.com [NC,OR]
            RewriteCond %{HTTP_REFERER} buttons-for-website.com [NC]
            RewriteRule .* - [F]

            It seems that the problem with the spam is not that simple. For what I understand they are preparing a guide. In the meantime, if you are not already using a filter based on valid hostnames, I recommend you to do it, one filter, and you will forget about the ghost spam. You can find more information about this solution here

            http://a-moz.groupbuyseo.org/community/q/seeing-massive-spikes-in-direct-traffic-with-100-bounce-rates?#reply_298133

            Hope it helps,

            1 Reply Last reply Reply Quote 1
            • Cyrus-Shepard
              Cyrus-Shepard last edited by

              Short answer: no (or at least, very unlikely)

              Google publicly states they don't pull data form inside GA, and realistically they don't need to. They are only concerned about the performance of their search results, and how that traffic responds to individual results. They also have no reason to lie about not using GA data, as there are so many other sources of information that are better.

              "And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?"

              Great question! Hopefully soon.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

                Getting Started
                Moz Pro
                Moz Local
                Moz Bar
                API
                What's New

              • SEO Tactics

                Discuss the SEO process with fellow marketers

                Content Development
                Competitive Research
                Keyword Research
                Link Building
                On-Page Optimization
                Technical SEO
                Reporting & Analytics
                Intermediate & Advanced SEO
                Image & Video Optimization
                International SEO
                Local SEO

              • Community

                Discuss industry events, jobs, and news!

                Moz Blog
                Moz News
                Industry News
                Jobs and Opportunities
                SEO Learn Center
                Whiteboard Friday

              • Digital Marketing

                Chat about tactics outside of SEO

                Affiliate Marketing
                Branding
                Conversion Rate Optimization
                Web Design
                Paid Search Marketing
                Social Media

              • Research & Trends

                Dive into research and trends in the search industry.

                SERP Trends
                Search Behavior
                Algorithm Updates
                White Hat / Black Hat SEO
                Other SEO Tools

              • Support

                Connect on product support and feature requests.

                Product Support
                Feature Requests
                Participate in User Research

              • See all categories

              • Does type of hosting affect SEO rankings?
                uworlds
                uworlds
                0
                3
                6.0k

              • How/Why do I have so many Spam backlinks?
                carlystemmer
                carlystemmer
                0
                5
                1.3k

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.