Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple menu items pointing to same page
-
I have an automotive dealer as a client. The primary nav has a finance menu item, which (of course) points to the finance related pages. He just requested that I add a finance link item, as child menu items, under the new and used car nav items.
Now, this is wrong for a host of reasons, what is the best way to communicate to this to him? I mean, I see this as a usability issue, it's wrong thematically, we would end up having 3 links pointing to the same page. Would this classify as dupe content?
-
Definitely true - was just wondering your stance on that "general belief". I go back and forth in what I believe on that. I can see it going either way, especially from the idea of spamming, but my guess would be that somehow it depends on the site's history or layout.
But, again, who knows!
-
Yes, lots of people think that "only the first link counts". So, I would say that is a "general belief".
To me it makes more sense to give higher credit to links that are used in multiple locations. Certainly they would be links that the webmaster wants to present to the visitor in more locations and contexts. So, if I was Google, I would count those destination pages as "more important".
Who knows what Google really does?
-
EGOL
Isn't there some patent or general belief that if there are multiple links to the same page on one page, that only the first link will get the value and the others will not be given any or the same amount of value?
I am trying remember when I read this so I can reference it but I am drawing a blank.
-
Now, this is wrong for a host of reasons,
This is right for two reason (it serves the customer by making financing more obvious and it may serve the dealer if he profits from financing).
This might be right if the dealer profits from financing and search engines give extra weight to pages that have multiple links in the persistent navigation (they surely must be more important pages if linked to twice in the template - though many SEOs will disagree with me).
I see nothing wrong with it.
My main site has multiple links to multiple pages in the template.
-
Hi there
No, it wouldn't be duplicate content as it's the same page, but it's not necessary as a user looking at cars probably isn't interested in financing until they find a car they like and see a price.
What I would do instead there is make sure that you have finance content on the listing pages. I wouldn't go too in-depth, but make sure that you let them know you have financing options available or experts they can talk to at the dealership if they have questions or concerns.
Now, don't link off of the listing because you want the users to stay there, but make sure you have a form that they can contact you with if they have interest in the car. You can even have a checkbox that says "I would like to know about financing options" or something along those lines, so when your client receives the form, they know this person wants to talk about financing.
Keep financing links under financing in the top navigation and give users/potential customers a little content and the option to chat more if interested on your listing pages.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FAQ page structure
I have read in other discussions that having all questions on an FAQ page is the way to go and then if the question has an answer worthy of its own page, you should abbreviate the answer and link to the page with more content. My question is when using some templates in WP, they have a little + button you can click and it reveal the answer to the question. Does this hurt SEO versus having all text visible and then using headers/subheaders? An example of the + button https://fyrfyret.dk/faq/
On-Page Optimization | | OrlandSEO1 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Multiple domains for the same business
My client purchased over 500 URLs for targeting various customers and ranking for different keywords. It is for the same business though. What is the best strategy to deal with this kind of approach in your opinion. They use different meta data for each of the URLs starting with brand name in meta title. Are there any other points to keep in mind when developing strategy for all those URLs. Is this a good approach?
On-Page Optimization | | alicaomisem1 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Multiple Cities in Title Tag
My question is how to avoid having a spammy title. Currently I'm working on a project where a business serves four cities, but two of them are out of its home state. I'm trying to create a title tag that is appealing to the eyes, and meets what I need it to do at the same time. I was wondering what everyone though of this sample Brand X Dealer Serving Newark, DE; New Castle, DE; Glens Mills, PA; and Springfield, PA I know that too much repetition can be a bad thing, but this might not be a big deal since they are separate instances. Let me know what you all think. Thanks!
On-Page Optimization | | OOMDODigital0 -
Submitting multiple sitemaps
I recently moved over from html to wordpress. I have the google sitemap plugin on the new wordpress site, but in webmaster tools, it's only showing 71 pages, and I have hundreds, but many are html. Is it okay, to submit an html sitemap as well as the wp sitemap that's already in there?
On-Page Optimization | | azguy0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770