Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema Markup Errors - Priority or Not?
-
Greetings All...
I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is missing: fn.
I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them.
My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have.
Any thoughts?
-
In that case I would say a phased approach would be fine. It is an issue that should be addressed, but I wouldn't classify it as "critical".
-
Thanks for the responses.
These changes will be managed by the developers, so it won't impact any other priorities that I have in the queue. My concern was whether this was pressing enough that I would have to push the developer towards a hard timeline vs a more phased one. I took a look at other clients on this platform and saw the same errors. So, this may be a platform wide markup error.
These are automotive clients, so their sites are OEM mandated. Therefore, I don't have any say in the types of markup they use. But, my goal is to impress upon them the fact that these errors could definitely negatively impact my clients (if not now, in the future).
-
I think it depends on what else you have in the queue for your clients. Without knowing what other priorities you have, I can't say whether this is more or less important. However, as Patrick said, correct markup helps search engines understand more about the context of what's on the page. It probably won't make a big ranking impact, and I doubt you're going to get penalized for some markup errors as long as you're not trying to spam using markup.
I definitely prefer Schema.org markup over Hcard, but rather than implementing it as per Schema.org you may want to consider JSON-LD - https://developers.google.com/schemas/formats/json-ld .
-
Hi there
Yes, I would consider this a priority as you want to have the most upto date and relevant markup on your site, so that crawlers can better understand your important information and attribute the right properties to your site/content.
I would also focus on Schema, as it's recognized by major search engines like Google, Bing, Yahoo, and Yandex, so you are pleasing multiple crawlers at once. Pages that have this markup also tend to rank four positions higher than pages without. So it is definitely worth the investment of time.
Hope this helps! Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
Sitemap error in Webmaster tools - 409 error (conflict)
Hey guys, I'm getting this weird error when I submit my sitemap to Google. It says I'm getting a 409 error in my post-sitemap.xml file (https://cleargear.com/post-sitemap.xml). But when I check it, it looks totally fine. I am using YoastSEO to generate the sitemap.xml file. Has anyone else experienced this? Is this a big deal? If so, Does anyone know how to fix? Thanks EwTswL4
Technical SEO | | Extima-Christian0 -
Errors In Search Console
Hi All, I am hoping someone might be able to help with this. Last week one of my sites dropped from mid first day to bottom of page 1. We had not been link building as such and it only seems to of affected a single search term and the ranking page (which happens to be the home page). When I was going through everything I went to search console and in crawl errors there are 2 errors that showed up as detected 3 days before the drop. These are: wp-admin/admin-ajax.php showing as response code 400 and also xmlrpc.php showing as response code 405 robots.txt is as follows: user-agent: * disallow: /wp-admin/ allow: /wp-admin/admin-ajax.php Any help with what is wrong here and how to fix it would be greatly appreciated. Many Thanks
Technical SEO | | DaleZon0 -
Size of image for article Schema
Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?
Technical SEO | | AL123al0 -
Yoast SEO. After set up 404 error pages
Hello all, Something strange happened with my blog site. I recently signed to MOZ tools. Initially everything was fine, but during my last crawl I got loads of 404
Technical SEO | | A_Fotografy
pages. Few days ago I was tweaking some settings in SEO plugin according to this post https://a-moz.groupbuyseo.org/blog/setup-wordpress-for-seo-success What I noticed was that 404 pages were coming from my blog posts, but for
some reason category was missing in those posts. For example this link is 404
https://a-fotografy.co.uk/inchcolm-island-wedding-photography-bailie The one with category is https://a-fotografy.co.uk/wedding-pictures/inchcolm-island-wedding-photography-bailie/ So basically for some reason category was missing. Please let me know how can I fix this instead of doing hundreds of
redirects now. Thank you,
Regards,
Armands0 -
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
404 Errors After Site Migration
Hello - I'm working on a website selling fashion accessories. The site just went through a site migration from Yahoo! to Big Commerce. Now we have a high level of warnings and errors from the crawl. Few are mentioning sites I never seen before on the Yahoo! platform. I also notice that the pages crawled has doubled. How can I fix or did I do something wrong with migration? I was running the website with minimal errors and now overwhelmed with errors all the error updates. If I can get some assistance on what could be wrong, I would greatly appreciate. Thanks.
Technical SEO | | ShopChameleon0 -
Schema for Price Comparison Services - Good or Bad?
Hey guys, I was just wondering what the whole schema.org markup means for people that run search engines (i.e. for a niche, certain products) or price comparison engines in general. The intend behind schema.org was to help the engines better understand the pages content. Well, I guess such services don't necessarily want Google to understand that they're just another search engine (and thus might get thrown out of the index for polluting it with search result pages). I see two possible scenarios: either not implement them or implement them in a way that makes the site not look like an aggregator, i.e. by only marking up certain products with unique text. Any thoughts? Does the SEOmoz team has any advice on that? Best,
Technical SEO | | derderko
schuon0