Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Wildcarding Robots.txt for Particular Word in URL
-
Hey All,
So I know that this isn't a standard robots.txt, I'm aware of how to block or wildcard certain folders but I'm wondering whether it's possible to block all URL's with a certain word in it?
We have a client that was hacked a year ago and now they want us to help remove some of the pages that were being autogenerated with the word "viagra" in it. I saw this article and tried implementing it https://builtvisible.com/wildcards-in-robots-txt/ and it seems that I've been able to remove some of the URL's (although I can't confirm yet until I do a full pull of the SERPs on the domain). However, when I test certain URL's inside of WMT it still says that they are allowed which makes me think that it's not working fully or working at all.
In this case these are the lines I've added to the robots.txt
Disallow: /*&viagra
Disallow: /*&Viagra
I know I have the solution of individually requesting URL's to be removed from the index but I want to see if anybody has every had success with wildcarding URL's with a certain word in their robots.txt? The individual URL route could be very tedious.
Thanks!
Jon
-
Hey Paul,
Great answer, for some reason it totally slipped my mind that robots.txt is a crawling directive and not an index one. Yes the pages return a 404 on the headers. I've grabbed a copy of the complete SERPS and will now manually disallow them.
Thanks!
Jon
-
Thank for the endorsement, Christy! Funny, I only just now saw Rand's recent WBF related to this topic, but pleased to see my answer lines up exactly with his info.

P.
-
You need to be aware, Jonathan, that there is absolutely nothing about a robots.txt disallow that will help remove a URL from the search engine indexes. Robots is a crawling directive, NOT an indexing directive. In fact, in most cases, blocking URLs in robots.txt will actually cause them to remain in the index even longer.
I'm assuming you have cleaned up the site so the actual spam URLs no longer resolve. Those URLs should now result in a 404 error page. You must confirm they are actually returning the correct 404 code in the headers. As long as this is the case, it is a matter of waiting while the search engines crawl the spam URLs often enough to recognise they are really gone and remove them from the index. The problem with adding them to the robots.txt is that is actually telling the search engines NOT to crawl them, so they are unlikely to discover that they lead to 404s, hence they may remain in the index even longer.
Unfortunately you can't use a no-index tag on the offending pages, because the pages should no longer exist on the site. I don't think even a careful implementation of a X-Robots noindex directive in htaccess would work, because the URLs should be resulting in a 404.
Make certain the problem URLs return a clean 404, use the Google Search Console Remove URLs tool for as many of them as you can (for example you can request removal for entire directories, if the spam happened to be built that way), and then be patient for the rest. But do NOT block them in robots.txt - you'll just prolong the agony and waste your time.
Hope that all makes sense?
Paul
-
Hi Jon,
Why not just: Disallow: /viagra
-
Jon,
I have never done it with a robots.txt, one easy why that I think you could do it would be on the page level. You could add a noindex nofollow to the page itself.
You can generate it automatically too and have it fired depending on the url by using a substring search on the url as well. That will get them all for sure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens to crawled URLs subsequently blocked by robots.txt?
We have a very large store with 278,146 individual product pages. Since these are all various sizes and packaging quantities of less than 200 product categories my feeling is that Google would be better off making sure our category pages are indexed. I would like to block all product pages via robots.txt until we are sure all category pages are indexed, then unblock them. Our product pages rarely change, no ratings or product reviews so there is little reason for a search engine to revisit a product page. The sales team is afraid blocking a previously indexed product page will result in in it being removed from the Google index and would prefer to submit the categories by hand, 10 per day via requested crawling. Which is the better practice?
Intermediate & Advanced SEO | | AspenFasteners1 -
URL in russian
Hi everyone, I am doing an audit of a site that currently have a lot of 500 errors due to the russian langage. Basically, all the url's look that way for every page in russian: http://www.exemple.com/ru-kg/pешения-для/food-packaging-machines/
Intermediate & Advanced SEO | | alexrbrg
http://www.exemple.com/ru-kg/pешения-для/wood-flour-solutions/
http://www.exemple.com/ru-kg/pешения-для/cellulose-solutions/ I am wondering if this error is really caused by the server or if Google have difficulty reading the russian langage in URL's. Is it better to have the URL's only in english ?0 -
Link juice through URL parameters
Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
Attack of the dummy urls -- what to do?
It occurs to me that a malicious program could set up thousands of links to dummy pages on a website: www.mysite.com/dynamicpage/dummy123 www.mysite.com/dynamicpage/dummy456 etc.. How is this normally handled? Does a developer have to look at all the parameters to see if they are valid and if not, automatically create a 301 redirect or 404 not found? This requires a table lookup of acceptable url parameters for all new visitors. I was thinking that bad url names would be rare so it would be ok to just stop the program with a message, until I realized someone could intentionally set up links to non existent pages on a site.
Intermediate & Advanced SEO | | friendoffood1 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
Does having a ? on the end of your URL affect your SEO?
I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.
Intermediate & Advanced SEO | | RoxBrock1 -
Should comments and feeds be disallowed in robots.txt?
Hi My robots file is currently set up as listed below. From an SEO point of view is it good to disallow feeds, rss and comments? I feel allowing comments would be a good thing because it's new content that may rank in the search engines as the comments left on my blog often refer to questions or companies folks are searching for more information on. And the comments are added regularly. What's your take? I'm also concerned about the /page being blocked. Not sure how that benefits my blog from an SEO point of view as well. Look forward to your feedback. Thanks. Eddy User-agent: Googlebot Crawl-delay: 10 Allow: /* User-agent: * Crawl-delay: 10 Disallow: /wp- Disallow: /feed/ Disallow: /trackback/ Disallow: /rss/ Disallow: /comments/feed/ Disallow: /page/ Disallow: /date/ Disallow: /comments/ # Allow Everything Allow: /*
Intermediate & Advanced SEO | | workathomecareers0 -
Canonical URLs and Sitemaps
We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names. So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category. And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345. This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL? In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345. This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345. Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?
Intermediate & Advanced SEO | | 379seo0